After spending more than two decades in enterprise software and sitting through hundreds of product demonstrations as both a sales executive and now an industry analyst, I’ve become convinced that one of the most overlooked reasons vendors lose competitive deals […]
The Fragmented Reality of GTM Systems A revenue leader reviews a target account before a quarterly planning meeting. The CRM shows a healthy opportunity. Marketing data suggests rising engagement. Intent signals show research into competitors. A hiring alert shows a […]
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
The Feature Pitch Is Not Enough B2B SaaS companies have spent years explaining what their products do. That worked reasonably well when the product was a system of record, workflow tool, or analytics layer. AI changes the sales conversation because […]
The Product Is Not the Raw Material One of the more useful ways to understand AI in B2B software is to stop thinking about it as a feature for a moment. AI is starting to behave more like a productive […]
Pricing Gets Pulled Into The Workflow The first two articles in this thread focused on AI execution and the GTM interface layer. But once AI systems move from assistance to action, another question becomes harder to avoid: how does the business meter, price, package, govern, bill, […]
Executive Summary SaaS pricing has evolved by expanding dimensionality. Seats defined the early era of subscription software. Secondary metrics such as contacts, storage, and API volume introduced more precise alignment between usage intensity and revenue capture. Cloud infrastructure later normalized […]
The Desk Is Moving The MCP story is useful because it gives us a concrete signal to look at. But after sitting with the broader market scan, I do not think the bigger story is really about a protocol. The […]
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
For the last year, much of the AI conversation in GTM has focused on assistants. Sellers get writing help. Marketers get content suggestions. Customer teams get summaries. Those use cases matter, but a different pattern is emerging across revenue technology. AI systems are […]
The Signal People buy from people they trust. That’s not new. What is changing is when that trust gets built, and who is responsible for creating it. In a growing number of go-to-market teams, that responsibility is shifting earlier in the process. Not to sales, but to marketing. The SDR […]
In today’s software and technology landscape, one question continues to surface in our conversations with vendors and service providers: who is truly winning? Historically, this was a relatively straightforward question to answer. There were always clear market leaders, organizations that […]
From Alignment to Elimination For years, B2B companies have tried to solve the same problem: how to get sales and marketing aligned. Fifteen years ago, when I was at HubSpot, we called it smarketing. Weekly meetings, shared definitions, handoff agreements. […]
From AI Feature to Customer System There was a time when customer support software had a clear job: Capture tickets, route them, and help teams respond faster. That model still exists, but it is increasingly misaligned with what customers actually […]
When Friction Becomes the Signal For most growing teams, the decision to replace a CRM does not start with a formal evaluation process. It starts with friction. At MX8 Labs, that friction had been building for a while. The team […]
For the better part of the last decade, Wednesdays have followed a simple pattern in my household. Somewhere between the workday winding down and the week feeling just long enough, my family and I head out to dinner. It is […]
A Simple Example That Isn’t So Simple Pulling on another thread from Conga Connect 2026, one of the more interesting conversations I had during the week was with Geoff Webb, VP Product and Portfolio Marketing at Conga. While much of […]
I spent this past week at Conga Connect 2026, speaking with customers, executives, and operators across the revenue ecosystem. The brand reveal will likely be the moment most attendees remember from the event. I covered that story separately. But […]
This 3Sixty Insights infographic examines how one organization rebuilt a fragile SDR engine after realizing that its outbound motion had become overly dependent on email and weighed down by a costly “Franken-stack” of tools such as ZoomInfo, Groove, and Gong. […]
This infographic, based on analysis from Kyle James, examines the hidden cost of the typical “Franken-stack” sales environment where multiple disconnected tools handle data, engagement, calling, and analytics. This fragmentation creates a significant productivity drain as teams spend hours each […]