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The buying cycle
The buying cycle for enterprise software and technology shouldn’t be a power struggle between departments. 3Sixty Insights is a research, advisory, and consulting firm providing deep understanding of how to bridge the gap in perception and priorities between stakeholders. Through our research, we unearth strategic approaches for streamlining the decision-making process, successfully managing solutions, and maximizing value from business software and technology investments.
Subscribe to 3Sixty Insights
Recent Publications
Webinar: Everyone’s an Analyst Now. Is Anybody Analyzing? | November 12, 2026 @ 1pm Eastern
Reworked Article: HR Tech Vendors May Be Right About AI Agents, but Buyers Don’t Trust Them Yet
Beyond the Feature Race: Why HCM Vendors Need to Rethink Differentiation
Analyst Insight: Takeaways From My Recent Webinar with Insperity
Dylan Teggart on HR Tech 2026: HR Tech Trends – Moving Beyond AI Hype to Real Business Value
7 Answers From 36 Hours at HR Tech 2026
Nicole Roberts on HR Tech 2026: Bridging the Gap Between AI Innovation and Real-World Results
4 Big Questions at HR Tech
Why B2B Software Vendors Are Losing Deals Despite AI Innovation
Video: Why B2B Software Vendors Are Struggling – The Marketing and Sales Mistakes Costing You Deals
Unleash Article: Ask the Analyst – Are Unwritten Hiring Rules Selecting for Capability or Privilege-Based Social Conditioning?
Market Alert: Paychex Brings Agentic AI to Small Business Recruiting with WISE Hire
The buying cycle for enterprise software and technology shouldn’t be a power struggle between departments. 3Sixty Insights is a research, advisory, and consulting firm providing deep understanding of how to bridge the gap in perception and priorities between stakeholders. Through our research, we unearth strategic approaches for streamlining the decision-making process, successfully managing solutions, and maximizing value from business software and technology investments.
Subscribe to 3Sixty Insights

Recent Publications
- Webinar: Everyone’s an Analyst Now. Is Anybody Analyzing? | November 12, 2026 @ 1pm Eastern
- Reworked Article: HR Tech Vendors May Be Right About AI Agents, but Buyers Don’t Trust Them Yet
- Beyond the Feature Race: Why HCM Vendors Need to Rethink Differentiation
- Analyst Insight: Takeaways From My Recent Webinar with Insperity
- Dylan Teggart on HR Tech 2026: HR Tech Trends – Moving Beyond AI Hype to Real Business Value


























