About Us

The technology buying cycle shouldn’t be a power struggle between the various IT, line of business, financial, and executive management departments. 3Sixty Insights provides organizations with a deep understanding of how to bridge the gap between each business unit with strategic approaches for streamlining the overall decision-making process, successfully managing your solutions, and maximizing overall value from information technology investments.

3Sixty Insights’ goal is to help solution providers, as well as IT professionals and all other stakeholders involved in enterprise software decision-making, understand and navigate the continuous changes in the buying processes by bridging the gap between IT, line of business, financial, and executive management departments. Let us provide you with the answers to this systemic challenge with collaborative solutions you can put into practice.

Nicholas W.J. Biron – Founder

Nick has 20 years of experience in high tech, including 17 years of corporate sales and organizational growth experience in the enterprise software, high tech and technology research industries.

Over the past 12 years, he has specialized in building and managing a variety of organizations & territories in the enterprise research industry. As a team leader with Boston’s Aberdeen Group, Nick was responsible for the initial launch of new and emerging enterprise technology research practice areas, such as Wireless & Mobility, Network & Application Performance Management, and Unified Communications. This role was dedicated to building out and maintaining these news areas along with creating the initial research and account planning. Nick also served as a Business Consultant and Global Accounts Director with Boston’s Nucleus Research, where he extended Nucleus’ global footprint in core practice areas, such as Enterprise Resource Planning (ERP), Telecom Expense Management (TEM), Customer Relationship Management (CRM), Human Capital Management (HCM), & Business Intelligence (BI). As Co-Founder of Boston’s Blue Hill Research, Nick was responsible for the initial business plan, launch, and continuous growth overseeing Sales, Marketing, and Operations. Nick now serves as the US North East & United Kingdom business lead overseeing account and research strategies for the territory for Maynard’s Mercator Advisory Group.

After spending the past 15 years strategizing with businesses of all shapes and sizes, Nick noticed a pattern of a lack of small business education and founded 3Sixty Insights to help businesses achieve greatness by educating them around sales, marketing, and organizational strategies.

LinkedIn: https://www.linkedin.com/in/nbiron

Twitter: https://twitter.com/nbiron

Brent Skinner – Director & Principal Analyst

Quoted in The Wall Street Journal, Brent Skinner is an accomplished subject matter expert who has worked in many swim lanes of the technology sector for human capital management (HCM)—as a journalist and editor, an industry analyst, and an advisor to executives and external stakeholders alike at large vendors in this market space. Brent knows how and where HCM technology can and should provide value. He appreciates the profession’s long-running push to elevate the role of HR within the organization and shares the sentiment behind this effort. He understands the competitive landscape in HCM technology and how vendors sell it, market it, and keep their clients successful.

Most relevant to Brent’s role at 3Sixty Insights is his previous work in leading the HCM technology practice for Nucleus Research. There he managed return-on-investment analyses of HCM technology deployments, presented at major conferences, and forged and cultivated relationships with the trade press and other industry movers and shakers.

Most recently, Brent was a principal in the Global Thought Leadership & Advisory Services division of Cornerstone OnDemand, a large, publicly traded provider of learning and talent management technology. In this role, Brent was a partner and advisor to marketing, sales, and client success. Prior to his work at Nucleus and Cornerstone, Brent was a partner and advisor to executives across multiple lines of business at Ceridian. His work there was instrumental in helping Ceridian develop and publish its thought leadership in the early years following the company’s highly publicized acquisition of Dayforce.

Brent’s early career was in public relations for the high-tech industry. Later, in 2006, he began entering into progressively consultative special projects in HCM. Of note were engagements with Kennedy Information (now ALM Intelligence) and Tarsus Group. During these years, he was a contributing editor to Executive Recruiter News and the technology editor for HRO Today, home to the HRO Today Forums.

Since 2003, Brent has taught at Boston University, where he holds a Master of Science in Mass Communication. He earned his undergraduate degree at the University of New Hampshire.

LinkedIn: https://www.linkedin.com/in/brentskinner/

Twitter: https://twitter.com/brentskinner