Making the Most of Your Corporate Events in 2022

‘Tis the season for new year’s resolutions. We’re all thinking about how we can do better in 2022, and if you’re a vendor planning to host events in the coming year, 3Sixty Insights has some advice to share. We’ve seen many vendors going all-in on events in the COVID era. Some have been great; others, not so much. Below are our takeaways from the past few years. First, let’s agree that event hosts should always offer virtual options. Even as we prepare for more in-person events, we must continue to provide virtual accessibility. If COVID has proven one thing, it’s that we are all living with uncertainty: about the future, about the right decisions, and about our own and others’ comfort levels. At this point, […]

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Sears: What’s the Lost Opportunity Cost for a Squandered Super Brand?

It’s understandable and only human to focus on the calculator when revenue stagnates, dwindles or looks like it might do either. In business, however, the circumstances signal that we must exercise our actual humanity and invest like mad in what we have built. This isn’t everyone’s reflex, but the alternative is to descend irretrievably into the death spiral of left-brain-only leadership. For all its incessant focus on ensuring the business remains in the black, the attitude only leads to financial ruin—everything the left brain fears. In the Wake of Sears… Jeff Bezos must have loved whoever it was who got rid of the Sears’ catalog. Only an unforced error of such magnitude would ever have ledt a berth in its wake wide enough for a […]

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3Sixty Insights #HRTechChat with James La Brash, Founding Managing Director at InFlight

3Sixty Insights welcomed James La Brash late last week to the latest episode of #HRTechChat. James is founding managing director of InFlight. Truth be told, James and I have had the pleasure of engaging in several conversations, and we finally concluded that we should try to capture in the podcast as many of the great ideas we’ve discussed as possible. As anyone can imagine, there just wasn’t enough time to cover everything, but we did get to a lot of it. The launching pad for our discussion in the video here is the idea that there just might be some room for human capital management and marketing — the CHRO and CMO — to cooperate, benefiting from mutual data analytics wherever possible. Furthermore, we noted […]

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Fintech, meet Foodtech

Markets are easily distracted by Fintech news. Just the other day, I found myself meandering around the internet researching a series of Fintech acquisitions that amounted to fewer than $8M in 2021 sales to a single-billion-dollar shrinking dinosaur. I woke up mid-webpage with a major déjà vu headache wondering how many times we were going to read that very same story before we learned to save ourselves the time and the trouble. (The Highlander already knows the way these things ultimately work). Okay, to be fair, and as Yum Brands knows, like their progenitor PepsiCo who spun them off, there’s usually at least two–right, Coca Cola? But there’s never 100, let alone 1000, let alone 10,000 in a market, like there are estimated Fintech startups […]

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11 Tips to Realign Your Small Business for Success Today

We are in some difficult times. With essentially the entire world on lockdown, business has been tough. We are seeing businesses freezing budget, pulling back on expenses and laying off employees in record numbers, just to keep their heads above water. All is not lost, business around the world is being conducted and people are winning new deals. It has just become more difficult. In times like these, we continuously need to remind our teams that the slowdown is not a result of their actions and that their hard work can and will eventually pay off. Our rule of thumb is you have to work two or three times as hard in order to close the same (if not less) business… No level of complaining […]

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