Nicholas Biron from 3Sixty Insights delves into the transformative impact of cloud technology on the buying process and revenue models. He highlights key strategies for vendors to enhance customer retention and maximize profitability in a fast-paced cloud environment.
Nicholas Biron of 3Sixty Insights delves into the critical role of end users and practitioners in today’s research ecosystem, marking the second installment of our enlightening series on working with analysts. This concise exploration not only demystifies the decision-making processes but also emphasizes the unique, unbiased perspectives that research firms provide to foster informed, strategic choices in technology and career advancement. Dive into this essential guide to understand how leveraging expert insights can significantly enhance your professional trajectory and operational success.
We are thrilled to introduce Angela Wagner in our final video of the 3 part series, a seasoned professional whose remarkable insights and experience in workforce management logistics, particularly with multi-location operations, have set a new standard in the industry. Angela’s candid discussions, notably with Dylan Teggart and Nick Biron, have revealed not only the challenges but also the innovative strategies required to navigate the complexities of employee management across various regions. Her extensive background, highlighted during her impactful tenure at companies like Starbucks and Hilton, demonstrates her deep understanding of the operational intricacies faced by large organizations. Her ability to articulate these challenges and propose practical solutions makes her a vital voice in the ongoing dialogue about the future of workforce management. As we […]
We are thrilled to introduce Angela Wagner in part 2 of the 3 video series, a seasoned professional whose remarkable insights and experience in workforce management logistics, particularly with multi-location operations, have set a new standard in the industry. Angela’s candid discussions, notably with Dylan Teggart and Nick Biron, have revealed not only the challenges but also the innovative strategies required to navigate the complexities of employee management across various regions. Her extensive background, highlighted during her impactful tenure at companies like Starbucks and Hilton, demonstrates her deep understanding of the operational intricacies faced by large organizations. Her ability to articulate these challenges and propose practical solutions makes her a vital voice in the ongoing dialogue about the future of workforce management. As we explore […]
Nick Biron of 3Sixty Insights delves into the evolving dynamics of engaging with analysts and influencers from both vendor and end-user perspectives. He highlights the significant shift over the years in how vendors manage analyst relations, emphasizing the necessity of maintaining updated, regular communications to enhance visibility and influence in the market. Biron also advises on the best practices for meaningful interactions, stressing personalized updates over generic briefings to foster effective partnerships and gain actionable insights.
We are thrilled to introduce Angela Wagner in part 1 of a 3 video series, a seasoned professional whose remarkable insights and experience in workforce management logistics, particularly with multi-location operations, have set a new standard in the industry. Angela’s candid discussions, notably with Dylan Teggart and Nick Biron, have revealed not only the challenges but also the innovative strategies required to navigate the complexities of employee management across various regions. Her extensive background, highlighted during her impactful tenure at companies like Starbucks and Hilton, demonstrates her deep understanding of the operational intricacies faced by large organizations. Her ability to articulate these challenges and propose practical solutions makes her a vital voice in the ongoing dialogue about the future of workforce management. As we explore […]
Nicholas Biron from 3Sixty Insights explores the transformative role of Artificial Intelligence in the buying journey, likening its impact to the revolutionary changes brought about by Google. He discusses how AI, like ChatGPT, empowers consumers to conduct extensive research on vendors and products before initiating contact, shifting the traditional dynamics of the buying process. Biron emphasizes the imperative for vendors to proactively control their narrative and engage potential clients through diverse, informative content to influence decisions effectively and maintain relevance in the digital age.
Understanding customer behavior and crafting effective marketing strategies are paramount. Nicholas Biron of 3Sixty Insights sheds light on an intriguing phenomenon he terms “boomerang customers” — those who vacillate between opting for in-house solutions and seeking external expertise, often returning to purchase after initial reluctance. Biron explores strategies for nurturing these potential clients, emphasizing the need for patience and a refined approach to marketing that focuses more on education and value than mere product promotion.
The sales and marketing technology industry has exploded with software, apps and consultants with one overarching goal: equipping sales teams for success. Yet with so many tools and education on their uses available, why do some sales reps crush their numbers, while others continue to struggle or fail? Shouldn’t the plethora of solutions and guidance on their applications ensure that leadership is equipped to help every rep meet their goals? Another burning question for organizations: from prospecting to closing, why do sales pipelines in most customer relationship management tools (CRMs) differ from true outcomes? Concrete vs. Abstract In reality, there are two sides to sales: the concrete and the abstract. 3Sixty Insights has explored the theme of two hemispheres of business and how successful enterprises […]
In the latest installment of our video series, Nicholas Biron from 3Sixty Insights delves into the enduring debate of whether organizations should build or buy when it comes to new technologies. Highlighting insights from extensive research, Biron navigates the complex decision-making process that companies face, revealing that despite the allure of custom-built solutions, opting for off-the-shelf products often proves more advantageous. Through an examination of industry trends and the pitfalls of the ‘build versus buy’ dilemma, he underscores the significant investments of time, resources, and effort that go into developing bespoke solutions – challenges that many underestimate.
In this installment of a series by Nicholas Biron from 3Sixty Insights, the focus shifts towards guiding vendors and salespeople on enhancing the buying process for business executives. Biron advocates for a slower, more deliberate sales approach in the cloud era, emphasizing the importance of sales teams acting as partners to educate clients on involving IT early and building strong business cases. He shares a cautionary tale about an HR director’s stalled project due to late IT consultation, illustrating the need for comprehensive stakeholder involvement from the outset. This approach, Biron argues, not only facilitates smoother buying processes but also improves sales outcomes.
Over the past decade, the buzz surrounding artificial intelligence (AI) has become a cacophony, particularly within the realm of Human Resources (HR) technology. Vendors clamber to integrate AI capabilities into their offerings, while organizations eagerly seek the latest AI-enabled solutions to stay ahead of the competition and avert obsolescence in an ever-evolving landscape. But amidst the hype, a critical question looms: Will AI truly live up to its promises? In this article, we delve into the dichotomy between the hype surrounding AI in HR and its current reality. Evolution of Technological Fads Reflecting on the last two decades, I’ve witnessed the cyclical nature of technological trends in a field where innovation equals advantage. Each wave brought a surge of excitement and anticipation — only to […]
Dive into the transformative insights from Nicholas Biron of 3Sixty Insights as he unveils critical strategies for navigating the complexities of software and technology acquisitions. In this session, Nick distills the essence of effective collaboration between line of business and IT departments, emphasizing the importance of early involvement to streamline the purchasing process.
Dive into the evolving landscape of technology procurement with Nicholas Biron, CEO of 3Sixty Insights, as he unveils the complexities reshaping how organizations approach software and technology purchases. Gone are the days when IT departments solely dictated the selection and acquisition of new solutions. Today, the process is a multifaceted journey, beginning with line-of-business leaders who pinpoint needs and set the selection criteria, navigating through a maze of vendor evaluations, political dynamics, and financial scrutiny. This insightful series promises to shed light on the shifting roles and power struggles within companies, revealing unforeseen hurdles that extend timelines and complicate decisions. As Biron explores these challenges, he also hints at strategies for smoother digital transformations and software implementations. Stay tuned for a compelling exploration of modern […]
Latest Podcast: #HRandPayroll20: Gen Z On Entering the Workplace with Special Guest ChatGPT Dive into an engaging family discussion featuring Julie’s sons, Nicholas and Eli Fernandez, as they share their fresh perspectives on starting their careers post-college. Discover insights on Gen Z’s approach to the workforce, the impact of technology like ChatGPT on professional development, and the balance between work and life. Join us for a unique blend of professional wisdom, personal anecdotes, and practical career advice that resonates with both young professionals and seasoned HR veterans alike. Tune in to learn, laugh, and get inspired! #HRTechChat: A Chat with Workforce Software on the Deskless Worker Experience Join the insightful #HRTechChat as Workforce Software’s CMO Sandra Moran and 3Sixty Insights’ Steve Goldberg explore the evolving […]
Every time I have a negative interaction with a company, I immediately seek out their online reviews—and I’m not surprised when I find many that echo and substantiate my own experience. What I do find surprising are the choices many business owners make in responding to those reviews. Attempts to refute negative comments by painting unhappy customers as “bad,” alleging that competitors are trying to sink their brands, or accusing the platforms of extorting them with bad algorithms are shockingly common. And when these same companies find themselves struggling for business, they blame their challenges on factors such as a lack of qualified employees or an unfavorable economy. Interestingly enough, I find that there are plenty of direct competitors seeing success. For an illustrative example, […]
Upcoming Events: Webinar: Performance Management Today | November 20, 2023 @ 2pm EST Those attending this Performance Management Today webinar will hear about advances in this HR process area like check-ins, continuous performance management and having the process encompass employee career goals. That said, the webinar will focus even more on newer and less obvious considerations for designing a very modern PM process, some of which our presenter had a role in originating and broadly syndicating. Webinar: HR Planning for FY24: Business as Unusual | Thursday, November 16, 2023, 10:00am – 11:00am PST Join this Q&A session to hear from organizational agility expert and industry analyst, advisor and influencer Steve Goldberg on how to enact, enable and embrace change at your company – regardless of […]
I recently read that more than 64% of people in the United States alone are living paycheck-to-paycheck. That means that 64% of Americans are literally one flat tire away from being unable to pay their rent or their mortgage, and a layoff away from financial ruin. I’m fortunate to have developed financial savvy during my life, and while this is a bit of a departure for 3Sixty Insights, I wanted to share some advice to help others gain a level of security. Learning these fundamentals has given me the financial freedom to do things that those 64% of people couldn’t even fathom, like quit a job without a replacement lined up, or start a business. My hope is that by sharing what I have learned […]
It never ceases to amaze me that when a business begins to fail, its leaders inevitably turn to the numbers. Don’t get me wrong: Numbers are certainly important. But focus too much on them, and you’ll be doomed to follow in the footsteps of the likes of Sears and other giants of yesteryear. It’s no secret that the recent pandemic and its lingering economic impacts have left their collective imprints on people and businesses far and wide. Unfortunately, the repercussions for some businesses have been incredibly detrimental, and many are grappling with a suddenly uncertain future. Now that the pandemic’s upheaval has stabilized, one would think these businesses should see a financial turnaround, and yet they continue to struggle. If it’s not the global pandemic, then […]
Latest Research: Research Note: Global Mobility – Strategize for the Employee Experience and Related Organizational Success In the wake of two-and-a-half years of a global pandemic, global mobility has become a strategic imperative for any employer wishing to compete in the international war for talent. This research note lays out the challenges, including a rash of concerns related to compliance, that organizations face in accommodating a borderless workforce. And it explains how Immedis is a vendor and partner with deep expertise and the related technology for human capital management to support global mobility. Anatomy of a Decision: GBS Worldwide Elects to Expand Use of PandoLogic Following Early Success After first trying Appcast and, then, Joveo, digital advertising firm GBS Worldwide deployed PandoLogic’s AI-enabled job advertising […]