The introduction of generative AI has changed the way we communicate in ways that are difficult to measure and perhaps even harder to understand. Alongside that transformation has come an enormous ecosystem of tools designed to make writing and creating […]
A new offering designed to help organizations scale expert marketing content without increasing headcount. Organizations today are being asked to create more content than ever before. From thought leadership and demand generation to SEO, AEO (Answer Engine Optimization), GEO (Generative […]
AI in Talent Acquisition Requires More Than Automation Artificial intelligence continues to be one of the most discussed areas of innovation across HR technology. While vendors continue to introduce AI-powered capabilities designed to transform recruiting, the most important question remains: […]
July was an incredibly productive month for the team at 3Sixty Insights, and before we highlight some of our recent research publications, we wanted to share a few company updates. Welcoming Robert Mattson to the Research Team In July, we […]
There is one common thread in every briefing I’m taking with HR Technology vendors, and that’s hearing their AI strategy. AI is not a differentiator. Every vendor, regardless of which AI platform they are using, is trying to solve relatively […]
Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth. 3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help […]
The growing use of AI-powered attrition models is giving HR leaders unprecedented visibility into potential employee turnover, but identifying flight risks is only the first step. In this article from UNLEASH, industry analysts discuss what separates organizations that successfully leverage […]
Frontline work has typically run on thin, disconnected infrastructure. A bulletin board in the breakroom, a coffee-stained notice on the lunch table, a paycheck stub, or a supervisor’s memory. Recent conversations with Gaby Contreras, Jaclyn Aiken, Dan Wolman, and Greg […]
After spending more than two decades in enterprise software and sitting through hundreds of product demonstrations as both a sales executive and now an industry analyst, I’ve become convinced that one of the most overlooked reasons vendors lose competitive deals […]
3Sixty Insights’ Nicole Roberts on Moving Beyond Traditional Best Practices In a recent article published by UNLEASH, industry analysts explored how leading organizations are redefining what it means to be a high-performing business. Among the contributors was Nicole Roberts, Industry […]
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
The Feature Pitch Is Not Enough B2B SaaS companies have spent years explaining what their products do. That worked reasonably well when the product was a system of record, workflow tool, or analytics layer. AI changes the sales conversation because […]
For HR leaders, compliance demands are expanding rapidly while governance and technology investments lag behind, according to a recent report. Three in four (75%) respondents say their compliance needs have changed, according to a survey of 500 U.S. professionals across […]
The Product Is Not the Raw Material One of the more useful ways to understand AI in B2B software is to stop thinking about it as a feature for a moment. AI is starting to behave more like a productive […]
Pricing Gets Pulled Into The Workflow The first two articles in this thread focused on AI execution and the GTM interface layer. But once AI systems move from assistance to action, another question becomes harder to avoid: how does the business meter, price, package, govern, bill, […]
Insights from the 2026 State of HR Compliance Report to help you prioritize what actually matters. We all know the saying: if everything is a priority, nothing is. And right now, that tension is very real for HR team leaders […]
The Desk Is Moving The MCP story is useful because it gives us a concrete signal to look at. But after sitting with the broader market scan, I do not think the bigger story is really about a protocol. The […]
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
For the last year, much of the AI conversation in GTM has focused on assistants. Sellers get writing help. Marketers get content suggestions. Customer teams get summaries. Those use cases matter, but a different pattern is emerging across revenue technology. AI systems are […]