After spending more than two decades in enterprise software and sitting through hundreds of product demonstrations as both a sales executive and now an industry analyst, I’ve become convinced that one of the most overlooked reasons vendors lose competitive deals […]
3Sixty Insights’ Nicole Roberts on Moving Beyond Traditional Best Practices In a recent article published by UNLEASH, industry analysts explored how leading organizations are redefining what it means to be a high-performing business. Among the contributors was Nicole Roberts, Industry […]
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
The Feature Pitch Is Not Enough B2B SaaS companies have spent years explaining what their products do. That worked reasonably well when the product was a system of record, workflow tool, or analytics layer. AI changes the sales conversation because […]
For HR leaders, compliance demands are expanding rapidly while governance and technology investments lag behind, according to a recent report. Three in four (75%) respondents say their compliance needs have changed, according to a survey of 500 U.S. professionals across […]
The Product Is Not the Raw Material One of the more useful ways to understand AI in B2B software is to stop thinking about it as a feature for a moment. AI is starting to behave more like a productive […]
Pricing Gets Pulled Into The Workflow The first two articles in this thread focused on AI execution and the GTM interface layer. But once AI systems move from assistance to action, another question becomes harder to avoid: how does the business meter, price, package, govern, bill, […]
Insights from the 2026 State of HR Compliance Report to help you prioritize what actually matters. We all know the saying: if everything is a priority, nothing is. And right now, that tension is very real for HR team leaders […]
The Desk Is Moving The MCP story is useful because it gives us a concrete signal to look at. But after sitting with the broader market scan, I do not think the bigger story is really about a protocol. The […]
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
For the last year, much of the AI conversation in GTM has focused on assistants. Sellers get writing help. Marketers get content suggestions. Customer teams get summaries. Those use cases matter, but a different pattern is emerging across revenue technology. AI systems are […]
Most workforce management strategies are built for predictability. Maybe that’s the problem. In 2026, that thinking may now be a liability as the defining WFM challenges instead seem to be managing what dashboards can’t show you, AI workforce transformation is […]
Here is a great little story on how one GTM team made a software purchase decision. It’s something I believe is a good reminder if you’re still thinking in terms of feature comparisons and vendor evaluations. Most teams are no longer trying to find the best tool, they’re trying to find something that works […]
Leadership often assumes a lot of “known knowns” when managing a business. Obstacles, challenges, and surprises are just part of being at the helm of an organization, but there are more unknowns out there than most would care to admit. […]
Upcoming Events: PrismHR Live 2026 | June 14 – 16th, 2026 PrismHR LIVE brings together HR service providers, PEOs, payroll organizations, and HCM technology leaders for a focused exchange on workforce management, compliance, benefits administration, and platform innovation. Representing 3Sixty […]
The Signal People buy from people they trust. That’s not new. What is changing is when that trust gets built, and who is responsible for creating it. In a growing number of go-to-market teams, that responsibility is shifting earlier in the process. Not to sales, but to marketing. The SDR […]
In today’s software and technology landscape, one question continues to surface in our conversations with vendors and service providers: who is truly winning? Historically, this was a relatively straightforward question to answer. There were always clear market leaders, organizations that […]
At 3Sixty Insights, we have a dedicated practice focused on HR, Benefits, and Payroll. Over the past several years, we have seen a clear shift in how organizations in this space position themselves in the market. The messaging has evolved […]
All business leaders have been there: a candidate looks great on paper, so you invest in hiring them, but once on board, they fail to meet expectations. 50% of today’s workers are digital natives, and with this number expected to […]