What You Need to Know For manufacturers, building a highly engaged and high-performing workforce is a business imperative. When both are strong, output, retention, and results follow. However, hearing from and gathering feedback from this kind of workforce can be […]
The Uncomfortable Truth About Modern Analyst Coverage
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Video: The Hidden Reason No One Is Winning in B2B Tech Right Now
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
The 30-Minute Rule: Why GTM Buyers Are Rewriting How Software Gets Selected
Here is a great little story on how one GTM team made a software purchase decision. It’s something I believe is a good reminder if you’re still thinking in terms of feature comparisons and vendor evaluations. Most teams are no longer trying to find the best tool, they’re trying to find something that works […]
Case Study: Turning Time & Attendance into a Strategic Asset
What You Need to Know Mergers and acquisitions are a powerful growth strategy, particularly from a workforce perspective. Acquiring an established business allows a parent company to inherit an experienced workforce in a new territory rather than building one from […]
Research Agenda: Bridging Leadership and Labor – 3Sixty Insights’ 2026 Combined Workforce Agenda
The future of work is no longer a theoretical concept touching artificial intelligence, remote work or skills transformation. Instead, it has become an operational reality at a time when managers are stretched beyond capacity, employee engagement is declining, compliance complexity […]
#HRTechChat: David Edwards on the “Last Mile” from Data to Decisions
In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by David Edwards—strategic workforce planning practitioner, advisor, and author of The Strategic Workforce Planning Handbook—for a candid conversation about the gap between SWP theory and […]
#HRTechChat: Aman Kaur-Shaik on Why AI Adoption in HR Starts with Knowledge, Data, and Culture
In this episode of #HRTechChat, Dylan Teggart speaks with Aman Kaur-Shaik—HR Director at Nutrien, member of the 3SixtyInsights Global Executive Advisory Council, and a 2024 Global Top 100 HR Executive—about what it really takes for organizations to adopt AI successfully. […]
Rethinking Recurring Revenue: Why Customer Retention Is the Real Growth Strategy
Kyle James and I recently had a conversation with Zuora, one of the early pioneers and leading platforms in subscription-based billing. They have spent more than a decade helping organizations operationalize recurring revenue models. What stood out in our discussion […]
Research Agenda: Workforce Strategy, HR Enablement & HR Technology in an AI-Augmented World
Analyst Overview Nicole brings more than 20 years of senior HR leadership experience, including serving as Chief People Officer and the first HR executive at several high-growth, private-equity–backed, and multi-site organizations. She has built HR functions from the ground up, […]
#HRTechChat: Do More With Less Is Breaking Managers (and What to Do About It) — with JD Dillon
In this episode of #HRTechChat, Dylan Teggart is joined by JD Dillon—advisor, speaker, and author of The Modern Learning Ecosystem—to unpack the “do more with less” reality shaping work in 2026 and why managers are taking the brunt of it. […]
Are GTM Teams Vibe Coding Before They Commit to Platforms Like Gainsight?
In many cases, GTM software underdelivers not because it lacks capability, but because teams commit to it before they are operationally ready to absorb it. That observation has been coming up with increasing frequency in recent conversations with customer success leaders, RevOps teams, and […]
HR Must Speak the Language of the Business or Be Excluded from the Decisions That Matter
HR leaders are not lacking insight, empathy, or strategic intent. What often limits their influence is not the absence of data, but the absence of shared language with the executives making organizational decisions. Even when HR has the right information, […]
When Organizational Change Becomes Organizational Damage
Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, […]
Community, Purpose, and the Time AI Gives Back
If you had ten more hours a week starting tomorrow, what would you do with them? Why not start now? A Hundred-Year-Old Warning About the Future of Work In 1930, right in the middle of the Great Depression, John Maynard […]
GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer
AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better? In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and […]
#HRTechChat: The Economics of HR – Speaking the Language of Business with Maria Scarangella
In this episode of #HRTechChat, Nicole Roberts is joined by Maria Scarangella to tackle one of the most persistent challenges facing HR today: proving business value in a climate defined by cost pressure, efficiency mandates, and heightened executive scrutiny. Drawing […]
#HRTechChat: Jeff Smith of 15Five on Building Better Managers in the Age of AI
In this episode of #HRTechChat, Nicole Roberts sits down with Jeff Smith, COO of 15Five, to unpack what it really takes to build better managers in an era of AI, constant change, and overflowing HR to-do lists. A psychologist by […]
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that […]
Efficiency, Precision, and Discovery: Lessons from Vanillasoft’s Marketing Leaders
As part of our ongoing Go-to-Market (GTM) Research, I recently sat down with Jeannie Zaemes, Senior Vice President of Marketing, and James Bishop, Vice President of Marketing at Vanillasoft, for an open conversation about how marketing and GTM strategies and programs are evolving. Vanillasoft is […]