Artificial intelligence is reshaping enterprise software, and the pace of innovation across the technology industry is remarkable. Following our conversations with vendors at HR Tech 2026 in Las Vegas, however, two challenges stood out: technology messaging is increasingly outpacing buyer […]
Another HR Tech for the books. It was good to see more energy and familiar faces this year after what was a more muted conference last year. Maybe bumping the event from September to October did really change things. After […]
There he goes. One of God’s own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die. Hunter S. Thompson wrote that in Fear and Loathing in Las […]
Hunter S. Thompson went to Las Vegas in March 1971 to write a glorified photo caption. Sports Illustrated wanted about 250 words on the Mint 400 desert motorcycle race. He turned in 2,500 and the magazine rejected them. I know […]
B2B software vendors are facing a growing challenge as sales cycles get longer, fewer leads enter the pipeline, and more deals end in no decision. Despite continued investment in AI and product innovation, many vendors are struggling to turn those […]
B2B software vendors are facing a growing set of challenges: longer sales cycles, fewer leads entering the pipeline, and more deals lost to no decision. Despite significant investment in software innovation and AI, many organizations are struggling to translate […]
In this episode of #HRTechChat, Nicole Roberts (Director & Principal Analyst, 3Sixty Insights) is joined by John Dnyprowsky—SVP of National Partnerships at Vensure Employer Solutions—and Ryan Shapiro—President & Founder of PEOMG and founder of the PEO Brokers Collective—for a conversation […]
Organizations have spent years investing in Human Capital Management (HCM) technology to automate processes, improve HR compliance and support employees. Yet many continue to struggle with extracting meaningful value from those investments. The recent 3Sixty Insights Benchmark Report, Why half of businesses want to […]
In this episode of #HRTechChat, Dylan Teggart (Principal Analyst, 3Sixty Insights) is joined by Rick Torrence—Chief Sales Officer at PrismHR with over 35 years of experience across the payroll and HCM industry for a conversation about what happens once AI […]
The introduction of generative AI has changed the way we communicate in ways that are difficult to measure and perhaps even harder to understand. Alongside that transformation has come an enormous ecosystem of tools designed to make writing and creating […]
A new offering designed to help organizations scale expert marketing content without increasing headcount. Organizations today are being asked to create more content than ever before. From thought leadership and demand generation to SEO, AEO (Answer Engine Optimization), GEO (Generative […]
Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth. 3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help […]
In August 2025, MIT issued the bold claim that 95% of AI pilots are failing. In a report called The GenAI Divide: State of AI in Business 2025 by MIT’s Project NANDA, they observed that organizational learning gaps were causing […]
In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by Robert Mattson—technologist, marketing leader, communications coach, author, and the newest member of the 3Sixty Insights analyst team—for a wide-ranging conversation about the experiences shaping […]
HR technology alone isn’t enough. New research from 3Sixty Insights reveals why organizations continue to struggle with HR technology adoption, customer support, and compliance—and why nearly half are willing to pay more for better service. Based on a survey of […]
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
What You Need to Know For manufacturers, building a highly engaged and high-performing workforce is a business imperative. When both are strong, output, retention, and results follow. However, hearing from and gathering feedback from this kind of workforce can be […]
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
Leadership training is one of the most common investments organizations make, but it is also one of the easiest to get wrong. Many companies track attendance, but few measure whether managers actually lead differently afterward. In this episode of HR […]