Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth. 3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help […]
Research Note: The Highs & Lows of AI Deployments
In August 2025, MIT issued the bold claim that 95% of AI pilots are failing. In a report called The GenAI Divide: State of AI in Business 2025 by MIT’s Project NANDA, they observed that organizational learning gaps were causing […]
#HRTechChat: Robert Mattson on Storytelling, AI, and Making HR Technology Matter
In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by Robert Mattson—technologist, marketing leader, communications coach, author, and the newest member of the 3Sixty Insights analyst team—for a wide-ranging conversation about the experiences shaping […]
Benchmark Report: Why Half of Businesses Want to Invest in Service-Enabled HR That Actually Works
HR technology alone isn’t enough. New research from 3Sixty Insights reveals why organizations continue to struggle with HR technology adoption, customer support, and compliance—and why nearly half are willing to pay more for better service. Based on a survey of […]
Nobody Cares What LLM Powers Your AI – They Care About the Problems You Solve.
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
Case Study: How MacLean-Fogg Used Quantum Workplace to Create a Thriving culture
What You Need to Know For manufacturers, building a highly engaged and high-performing workforce is a business imperative. When both are strong, output, retention, and results follow. However, hearing from and gathering feedback from this kind of workforce can be […]
The Uncomfortable Truth About Modern Analyst Coverage
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Video: The Hidden Reason No One Is Winning in B2B Tech Right Now
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
Guest Podcast: HR Superstars – How to Create Manager Programs That Stick with Nicole Roberts
Leadership training is one of the most common investments organizations make, but it is also one of the easiest to get wrong. Many companies track attendance, but few measure whether managers actually lead differently afterward. In this episode of HR […]
The Hamster Wheel of Reorganization: Why Solution Providers Are Struggling to Win
In today’s software and technology landscape, one question continues to surface in our conversations with vendors and service providers: who is truly winning? Historically, this was a relatively straightforward question to answer. There were always clear market leaders, organizations that […]
The Growing Gap Between Vendor Messaging and Organizational Reality
At 3Sixty Insights, we have a dedicated practice focused on HR, Benefits, and Payroll. Over the past several years, we have seen a clear shift in how organizations in this space position themselves in the market. The messaging has evolved […]
Why Some Restaurants Win and Others Struggle
For the better part of the last decade, Wednesdays have followed a simple pattern in my household. Somewhere between the workday winding down and the week feeling just long enough, my family and I head out to dinner. It is […]
Research Agenda: Bridging Leadership and Labor – 3Sixty Insights’ 2026 Combined Workforce Agenda
The future of work is no longer a theoretical concept touching artificial intelligence, remote work or skills transformation. Instead, it has become an operational reality at a time when managers are stretched beyond capacity, employee engagement is declining, compliance complexity […]
#HRTechChat: David Edwards on the “Last Mile” from Data to Decisions
In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by David Edwards—strategic workforce planning practitioner, advisor, and author of The Strategic Workforce Planning Handbook—for a candid conversation about the gap between SWP theory and […]
#HRTechChat: Aman Kaur-Shaik on Why AI Adoption in HR Starts with Knowledge, Data, and Culture
In this episode of #HRTechChat, Dylan Teggart speaks with Aman Kaur-Shaik—HR Director at Nutrien, member of the 3SixtyInsights Global Executive Advisory Council, and a 2024 Global Top 100 HR Executive—about what it really takes for organizations to adopt AI successfully. […]
Rethinking Recurring Revenue: Why Customer Retention Is the Real Growth Strategy
Kyle James and I recently had a conversation with Zuora, one of the early pioneers and leading platforms in subscription-based billing. They have spent more than a decade helping organizations operationalize recurring revenue models. What stood out in our discussion […]
Research Agenda: Workforce Strategy, HR Enablement & HR Technology in an AI-Augmented World
Analyst Overview Nicole brings more than 20 years of senior HR leadership experience, including serving as Chief People Officer and the first HR executive at several high-growth, private-equity–backed, and multi-site organizations. She has built HR functions from the ground up, […]
#HRTechChat: Do More With Less Is Breaking Managers (and What to Do About It) — with JD Dillon
In this episode of #HRTechChat, Dylan Teggart is joined by JD Dillon—advisor, speaker, and author of The Modern Learning Ecosystem—to unpack the “do more with less” reality shaping work in 2026 and why managers are taking the brunt of it. […]
HR Must Speak the Language of the Business or Be Excluded from the Decisions That Matter
HR leaders are not lacking insight, empathy, or strategic intent. What often limits their influence is not the absence of data, but the absence of shared language with the executives making organizational decisions. Even when HR has the right information, […]
When Organizational Change Becomes Organizational Damage
Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, […]




