BOSTON, October 28, 2022 – 3Sixty Insights and Sales Conservatory jointly announced today the formation of a strategic partnership. Enhancing research and consulting capabilities in sales and sales enablement for 3Sixty Insights, the partnership creates additional consulting offerings around sales and sales enablement to its loyal client base. “We have long admired 3Sixty’s commitment to quality research,” said Dr. Tom Tonkin, CEO of Sales Conservatory. “We are proud to bring our sales and sales enablement expertise to their team and their clients.” The partnership empowers both organizations to offer well-researched consulting solutions to a dynamic array of industry partners and clients. From a conceptual standpoint, this newly launched Sales Readiness & Enablement practice area contends that sales force evaluation is the epicenter from which all […]Continue reading
5 Tips to Telling Great Customer Stories
The headline for one of my most successful LinkedIn posts in 2021 was “How do we help customers tell better stories about their success when advocating on our behalf?” At the time, I led a Client Success Partner team and needed to prepare for sales presentations on the topic of customer advocacy. The post returned a lot of responses that were very helpful — they shifted how I approach storytelling and advocacy. Here are my five takeaways from that post: Make the story about a character When I read Income From Outcomes author Paul Henderson’s comment on my post, “Our champions should not have to tell the success story. We should do that. It’s part of a Hero/Heroine program,” it really stood out to me […]Continue reading
Research Note: DiSC Profiles Do Not Affect Sales Performance
What You Need to Know The sales profession is rife with psychometric models that profess to identify and measure various personality traits supposedly advantageous to success in sales. Many of the most popular fall short of their claims. This research note delves deeply into two experiments testing fundamental hypotheses implicit in DiSC, one such personality test. What Is DiSC? In case you are unfamiliar with the DiSC assessment tool, here is a brief description: “DiSC is a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace.” The DiSC acronym stands for: Dominance, Influence, Steadiness, Compliance. Disproving the Utility of DiSC Regarding sales skills, DiSC purports to aid sales professionals by helping them […]Continue reading
The Bo & Luke Show Guest Podcast: How To Get 3X More Sales in 2022 with Tom Tonkin
About the Episode: In his 25 years of business and technology experience, Tom has served as an executive in both Professional Services and Software Sales. He currently holds the position Senior Principal at Change Management & Transformation where he provides thought leadership for companies on how to improve their sales processes while also serving as CEO/Co-Founder at The Sales Conservatory (TSC), which helps leaders increase revenue through sales enablement efforts like efficient or effective strategies; all this is done with a focus towards helping clients become more mindful about changing landscape changes that will soon come upon them due not only economic turmoil but population aging too! Listen to the full The Bo & Luke Show™ Podcast here: #101 – S4E11 – How To Get […]Continue reading
Analyst Insight: UKG’s Winning of DAC Group’s Business Proves That Client Success Begins Well Before the Sale
What You Need to Know There is a certain level at which it can become very challenging to distinguish between reputable offerings. Consumers in some fields often find that any company that has managed to build a positive reputation will have a base level of capability that meets their needs and puts it on even footing with competitors. How in this circumstance is a shopper to decide between providers of software-as-a-service (SaaS) providers for the enterprise? “Eenie meenie minie moe” can stay on the playground; savvy SaaS vendors have learned to distinguish themselves through their service arms. This is surely true when it comes to vendors of full-suite human capital management (HCM) systems. There may be those that stand out as falling short compared to […]Continue reading
Why Use Analytics to Manage Your Sales Process?
Ask John Boyd. It was the early 50s, in the midst of the Korean War, John “40 second Boyd” arrived on the scene as an F-86 pilot. John Boyd was given this nickname because he was able to defeat any opposing pilot in an aerial dogfight in less than 40 seconds. At face value, one would attribute his success to excellent piloting skills. However, his favorite fighter jet was the F-16. In layman’s terms, the F-16 is a modest machine compared to other fighter jets such as the F-15. Specifically comparing it to the F-15, the F-16 lagged. You would think that John Boyd would be more successful utilizing a giant, faster fighter jet. This was not the case. The F-16 had a few intangibles […]Continue reading
Treat Others the Way You Want to be Treated… No, Thank You!
Treat others the way you want to be treated—the Golden Rule. Sounds good, wholesome, and righteous; yet I have concluded that this is not the best advice. That’s right, I said it. Look, I’m not trying to be contrarian or provocative here. I have spent years trying to understand how to build better relationships. This is key to having a better, more fulfilling life at home and work. I even went down the authenticity route. I was learning how to be authentic and speak my mind, “being real,” as the kids might say. Nope, that will not help you as it did not help me. Authenticity in building relationships is, shall I say, not very useful. Where did I land? For starters and brevity, I […]Continue reading