Upcoming Events: Webinar: Everyone’s an Analyst Now. Is Anybody Analyzing? | November 12, 2026 @ 1pm Eastern Join WorkTango for Everyone’s an Analyst Now. Is Anybody Analyzing?, a webinar featuring 3Sixty Insights’ participation in a discussion about the growing role […]
Beyond the Feature Race: Why HCM Vendors Need to Rethink Differentiation
Artificial intelligence is reshaping enterprise software, and the pace of innovation across the technology industry is remarkable. Following our conversations with vendors at HR Tech 2026 in Las Vegas, however, two challenges stood out: technology messaging is increasingly outpacing buyer […]
Dylan Teggart on HR Tech 2026: HR Tech Trends – Moving Beyond AI Hype to Real Business Value
Another HR Tech for the books. It was good to see more energy and familiar faces this year after what was a more muted conference last year. Maybe bumping the event from September to October did really change things. After […]
7 Answers From 36 Hours at HR Tech 2026
There he goes. One of God’s own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die. Hunter S. Thompson wrote that in Fear and Loathing in Las […]
4 Big Questions at HR Tech
Hunter S. Thompson went to Las Vegas in March 1971 to write a glorified photo caption. Sports Illustrated wanted about 250 words on the Mint 400 desert motorcycle race. He turned in 2,500 and the magazine rejected them. I know […]
Why B2B Software Vendors Are Losing Deals Despite AI Innovation
B2B software vendors are facing a growing challenge as sales cycles get longer, fewer leads enter the pipeline, and more deals end in no decision. Despite continued investment in AI and product innovation, many vendors are struggling to turn those […]
Video: Why B2B Software Vendors Are Struggling – The Marketing and Sales Mistakes Costing You Deals
B2B software vendors are facing a growing set of challenges: longer sales cycles, fewer leads entering the pipeline, and more deals lost to no decision. Despite significant investment in software innovation and AI, many organizations are struggling to translate […]
Council Guest Post: When HR Tech Becomes Business Tech, What Makes You Different?
HR tech is getting bigger, but the software in it are getting harder to tell apart. Paylocity has moved beyond HR and payroll into Finance and IT. Rippling connects HR, payroll, IT and Finance. Workday now talks about itself as […]
3Sixty Insights Introduces Analyst as a Service to Provide Flexible, On-Demand Analyst Expertise
A flexible alternative to traditional advisory and fractional leadership, giving organizations ongoing access to experienced industry analysts without a long-term commitment. Organizations increasingly need access to experienced analyst expertise, but traditional options can require significant commitments. Annual advisory relationships often […]
#HRTechChat: John Dnyprowsky & Ryan Shapiro on Why PEO Buyers Need a Translator
In this episode of #HRTechChat, Nicole Roberts (Director & Principal Analyst, 3Sixty Insights) is joined by John Dnyprowsky—SVP of National Partnerships at Vensure Employer Solutions—and Ryan Shapiro—President & Founder of PEOMG and founder of the PEO Brokers Collective—for a conversation […]
HR Dive Article: Human Capital Management Solutions Are Everywhere – So Why Aren’t Businesses Getting the Expected Value?
Organizations have spent years investing in Human Capital Management (HCM) technology to automate processes, improve HR compliance and support employees. Yet many continue to struggle with extracting meaningful value from those investments. The recent 3Sixty Insights Benchmark Report, Why half of businesses want to […]
#HRTechChat: Rick Torrence on Treating AI Like Electricity
In this episode of #HRTechChat, Dylan Teggart (Principal Analyst, 3Sixty Insights) is joined by Rick Torrence—Chief Sales Officer at PrismHR with over 35 years of experience across the payroll and HCM industry for a conversation about what happens once AI […]
Vendors Are Selling the Technology, But Who Is Helping the Buyer Get It Approved?
The technology being developed by software vendors today is remarkable. AI, automation, analytics, and increasingly sophisticated platforms are creating capabilities that would have seemed unrealistic only a few years ago, and vendors are understandably putting significant emphasis on demonstrating what […]
Monthly Research Recap | August 2026
Upcoming Events HR Technology Conference & Exposition | October 20 – 22, 2026 Join the 3Sixty Insights team as they attend the upcoming HR Technology Conference & Exposition | October 20 – 22, 2026 at the Mandalay Bay in Las […]
Research Note: How Employee Listening Is Evolving and Why Manager Enablement Matters More Than Ever
A System Under Increasing Pressure Something is quietly breaking inside organizations, and most leadership teams recognize it, even if they can’t name it precisely. Across industries, organizations are grappling with growing managerial complexity as flatter structures, expanding spans of control, […]
AI-Generated Content Is Entering Its Google SEO Moment
The introduction of generative AI has changed the way we communicate in ways that are difficult to measure and perhaps even harder to understand. Alongside that transformation has come an enormous ecosystem of tools designed to make writing and creating […]
3Sixty Insights Introduces Analyst Content as a Service (ACaaS) to Help Organizations Scale High-Quality Marketing Content
A new offering designed to help organizations scale expert marketing content without increasing headcount. Organizations today are being asked to create more content than ever before. From thought leadership and demand generation to SEO, AEO (Answer Engine Optimization), GEO (Generative […]
Monthly Research Recap | July 2026
July was an incredibly productive month for the team at 3Sixty Insights, and before we highlight some of our recent research publications, we wanted to share a few company updates. Welcoming Robert Mattson to the Research Team In July, we […]
3Sixty Insights Welcomes Robert Mattson, Expanding Strategic Go-to-Market and Storytelling Expertise
Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth. 3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help […]
Research Note: The Highs & Lows of AI Deployments
In August 2025, MIT issued the bold claim that 95% of AI pilots are failing. In a report called The GenAI Divide: State of AI in Business 2025 by MIT’s Project NANDA, they observed that organizational learning gaps were causing […]






