In this episode of #HRTechChat, Dylan Teggart (Principal Analyst, 3Sixty Insights) is joined by Rick Torrence—Chief Sales Officer at PrismHR with over 35 years of experience across the payroll and HCM industry for a conversation about what happens once AI […]
The technology being developed by software vendors today is remarkable. AI, automation, analytics, and increasingly sophisticated platforms are creating capabilities that would have seemed unrealistic only a few years ago, and vendors are understandably putting significant emphasis on demonstrating what […]
Upcoming Events HR Technology Conference & Exposition | October 20 – 22, 2026 Join the 3Sixty Insights team as they attend the upcoming HR Technology Conference & Exposition | October 20 – 22, 2026 at the Mandalay Bay in Las […]
The introduction of generative AI has changed the way we communicate in ways that are difficult to measure and perhaps even harder to understand. Alongside that transformation has come an enormous ecosystem of tools designed to make writing and creating […]
A new offering designed to help organizations scale expert marketing content without increasing headcount. Organizations today are being asked to create more content than ever before. From thought leadership and demand generation to SEO, AEO (Answer Engine Optimization), GEO (Generative […]
July was an incredibly productive month for the team at 3Sixty Insights, and before we highlight some of our recent research publications, we wanted to share a few company updates. Welcoming Robert Mattson to the Research Team In July, we […]
Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth. 3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help […]
In this episode of #HRTechChat, Nicole Roberts (Senior Analyst & Advisor, 3Sixty Insights) is joined by Robert Mattson—technologist, marketing leader, communications coach, author, and the newest member of the 3Sixty Insights analyst team—for a wide-ranging conversation about the experiences shaping […]
In this guest podcast episode with Shaalin Parekh, 3Sixty Insights’ Kyle James shares the methodology behind his rapid AI application development process, arguing that the key to building software faster isn’t writing code, but creating a well-structured plan before development […]
Frontline work has typically run on thin, disconnected infrastructure. A bulletin board in the breakroom, a coffee-stained notice on the lunch table, a paycheck stub, or a supervisor’s memory. Recent conversations with Gaby Contreras, Jaclyn Aiken, Dan Wolman, and Greg […]
After spending more than two decades in enterprise software and sitting through hundreds of product demonstrations as both a sales executive and now an industry analyst, I’ve become convinced that one of the most overlooked reasons vendors lose competitive deals […]
This infographic case study highlights a broader lesson for small business owner-operators: the value of HR technology is determined less by feature depth and more by the quality and accessibility of human support. It follows Conor Schmidt, owner of a […]
The Fragmented Reality of GTM Systems A revenue leader reviews a target account before a quarterly planning meeting. The CRM shows a healthy opportunity. Marketing data suggests rising engagement. Intent signals show research into competitors. A hiring alert shows a […]
Artificial intelligence has become the defining narrative across enterprise software. Nearly every briefing, product announcement, and marketing campaign now emphasizes AI capabilities, agents, automation, and the technological advances taking place behind the scenes. From an innovation standpoint, the excitement is […]
The Feature Pitch Is Not Enough B2B SaaS companies have spent years explaining what their products do. That worked reasonably well when the product was a system of record, workflow tool, or analytics layer. AI changes the sales conversation because […]
The Product Is Not the Raw Material One of the more useful ways to understand AI in B2B software is to stop thinking about it as a feature for a moment. AI is starting to behave more like a productive […]
Recent Report Publications: Mitratech: State of HR Compliance 2026 Study The State of HR Compliance Report, developed through survey research and analysis conducted by the 3Sixty Insights team in collaboration with Mitratech, examines how organizations are navigating the growing complexity […]
At 3Sixty Insights, the pace of change across the software and technology landscape is accelerating beyond what traditional research models can realistically keep up with. In this video, Nicholas Biron explains how the rapid expansion of solution providers, continuous […]
Pricing Gets Pulled Into The Workflow The first two articles in this thread focused on AI execution and the GTM interface layer. But once AI systems move from assistance to action, another question becomes harder to avoid: how does the business meter, price, package, govern, bill, […]
Executive Summary SaaS pricing has evolved by expanding dimensionality. Seats defined the early era of subscription software. Secondary metrics such as contacts, storage, and API volume introduced more precise alignment between usage intensity and revenue capture. Cloud infrastructure later normalized […]