Anatomy of a Decision: How One Customer Rebuilt Its Entire SDR Motion with Apollo.io

Posted on February 9, 2026February 9, 2026 by Kyle James

For most B2B SaaS companies, the SDR function is the daily engine of pipeline creation. For one Apollo.io customer, that engine had become fragile: over-reliant on email, constrained by tool sprawl, and misaligned with how modern buyers actually want to engage. What started as a narrow search for a fix to email deliverability became a full-scale rebuild of the customer’s sales development motion on Apollo. A Legacy SDR Engine Starts to Strain Apollo’s customer helps organizations deliver personalized, data-driven video experiences at scale, thereby increasing engagement, conversion, and long-term customer value. After nearly two decades in market and a long-established SDR organization, the customer had a mature outbound motion that had been refined over many years. But by early 2024, the cracks were hard to […]

Anatomy of a Decision: Right-Sized ABM – How Cohere Health Chose the Perfect Platform for Their Team

Posted on October 10, 2025March 31, 2026 by Kyle James

B2B marketing is undergoing a recalibration. The days of chasing MQLs as the north star are giving way to strategies rooted in precision, orchestration, and meaningful engagement across entire accounts. For Brianna Miller, Director of Demand Generation at Cohere Health, this evolution isn’t theoretical. It’s personal, practical, and rooted in years of frontline experience leading ABM initiatives in healthcare technology. As account-based marketing (ABM) continues to gain traction, many GTM leaders face the same challenge: how do you operationalize ABM at scale without overloading your team or overspending on tools? Amid tightening budgets and growing pressure to prove marketing’s revenue impact, ABM must walk a fine line between sophistication and simplicity. When Brianna joined Cohere Health, the company was already exploring account-based marketing platforms. Several […]

Anatomy of a Decision: How ZRG Partners Turned to Sprout Social to Power Brand Amplification from Within

Posted on August 12, 2025August 12, 2025 by Kyle James and Desiree Goldey

Overview As ZRG Partners expanded from a boutique search firm to a global talent advisory powerhouse with 600+ employees, its rapid growth outpaced brand recognition. Private equity backers challenged leadership with a clear question: What are you doing for marketing? The answer was a complete go-to-market transformation—anchored by employee advocacy through Sprout Social. By empowering its people to tell the ZRG story, the firm turned marketing into a true growth catalyst, driving measurable gains in website traffic, employee engagement, and brand awareness. Key Takeaways From Sales-Driven to Brand-Driven: Transitioned from a purely sales-led growth model to a coordinated GTM engine. People, Process, Platform: Hired strategic marketing leaders, implemented new tech (Salesforce Marketing Cloud, BrightEdge, Jasper AI), and embedded advocacy into culture. Sprout Social Advantage: Chosen […]

Anatomy of a Decision: How Kreg Tool Company Connected Office and Deskless Workers

Posted on July 22, 2025July 22, 2025 by Dylan Teggart

Unlock the Full Story Behind Kreg Tool Company’s Internal Communications Transformation Kreg Tool Company, a legacy woodworking tools manufacturer, faced a growing communication divide between its office and manufacturing employees. Seeking to unify their workforce and deliver real-time updates, Kreg selected theEMPLOYEEapp by Engagedly to bridge the gap. In this Anatomy of a Decision report, you’ll learn how Kreg: Increased engagement and connection across deskless and office-based teams Improved communication during emergencies and critical updates Boosted adoption to over 97% of its workforce Strengthened company culture and reduced internal silos Featuring insights from Melany Stonewall, Strategic Communications Manager at Kreg, this report details the journey from problem identification to successful implementation and measurable impact. Download the Full Report

Anatomy of a Decision: Rebrand, Rebuild, Realign – An Enterprise Software Provider’s Journey to a Modern GTM Stack

Posted on July 16, 2025July 15, 2025 by Kyle James

Rebrand, Rebuild, Realign: An Enterprise Software Provider’s Journey to a Modern GTM StackAn Anatomy of a Decision from 3Sixty Insights What happens when IT and business reimagine growth—together? In this exclusive Anatomy of a Decision, discover how a $2B enterprise software provider undertook a sweeping transformation of its go-to-market (GTM) operations to fuel an ambitious growth strategy. From rebranding to restructuring, the company aligned IT, Sales, and Marketing to build a modern, integrated, and insight-driven GTM stack—with powerful results. Learn how executive alignment, a best-of-breed tech strategy, and a focus on usability helped the company: Replace outdated systems with tools like Outreach, Demandbase, and Gong Drive cross-functional collaboration and seller adoption Retire redundant platforms and reduce MarTech overhead Operationalize insights to scale revenue generation Download […]

Anatomy of a Decision: Beyond Borders – How deel Powers Hyqoo’s Global Contractor Platform

Posted on July 15, 2025July 14, 2025 by Dylan Teggart

Discover how Hyqoo scaled its global contractor workforce with Deel’s powerful compliance and payroll infrastructure. As the remote work revolution reshapes the labor market, staffing firms like Hyqoo face complex challenges: navigating local labor laws, managing international payroll, avoiding contractor misclassification, and ensuring seamless onboarding. In this exclusive case study, learn how Hyqoo: Hires and manages 300+ contractors across Latin America, EMEA, and APAC Ensures full compliance and minimizes legal risk with Deel’s EOR/CoR solutions Delivers a superior experience to both clients and talent through responsive support Streamlined onboarding, payments, reporting, and equipment delivery—all in one platform “We’re never going back to Remote. Deel gives us the reach, reliability, and responsiveness we need to power our global business.”— Kunal Patel, Global Talent Partner at Hyqoo […]

Anatomy of a Decision Vignette: How isolved Strengthened the Onboarding and Payroll Experience for QSR Employees and Customers

Posted on May 14, 2025May 23, 2025 by Dylan Teggart and Mark Feffer

What You Need to Know To most Quick Service Restaurant (QSR) customers, front-line workers are the business. Whether it’s by providing quality service or resolving customer issues, they’re the ones who maintain the customer experience. That involves everything from taking orders and maintaining facilities to troubleshooting delivery delays and making sure a customer’s request for “mayonnaise, not mustard” is fulfilled. It follows, then, that QSRs view the employee experience as critical. Because the industry’s wages tend to be low and vary little, workers will switch employers for a minimal raise, slightly better benefits, or a more professional working environment. Combine that with the importance of experience in dealing with the public as well as the business’s operations, and you begin to see why employee experience […]

Anatomy of a Decision: PlanSource Supports Benefits Administration and Employee Experience at a Multinational U.S.-Based Specialty Company

Posted on November 5, 2024November 5, 2024 by Dylan Teggart and Natalie Harrington

What You Need to Know Varying standards have been established as the world of software solutions develops, particularly for businesses that provide software as a service (SaaS). Some are certification-based and governed by independent organizations, while others originated from state or federal laws. 3Sixty Insights explores one company’s search for benefits administration software that would meet its IT team’s information security requirements. For readers unfamiliar with the requirements and certifications mentioned, please reference the sidebar on page 2 & 3 . PlanSource PlanSource is a provider of employee benefits administration software. As an end-to-end platform, it offers solutions that touch every aspect of an employee benefit program at every stage of employee benefit usage. This includes communications, employee engagement, compliance enforcement, and systems integration, and […]

Council Guest Post: What if There Are No Delayed Decisions?

Posted on November 5, 2024November 5, 2024 by Aman Shaik

How postponing or avoiding decisions can hurt your team, your project, your reputation, or your market position We all know that making decisions is a crucial part of leadership and teamwork. Whether it’s about choosing a strategy, setting a deadline, allocating resources, or resolving a conflict, decisions shape the direction and outcome of our work. But what happens when we delay or avoid making decisions? What are the costs and consequences of indecision? Are there any benefits to delayed decisions? And what are the factors that prevent us from making timely and effective decisions? The Anatomy of a Decision Before we dive into the consequences of delayed decisions, let’s understand what a decision is and how it works. A decision is a choice among alternatives […]

Anatomy of a Decision: Dayforce: A Solution for Multi-Jurisdictional Payroll Compliance Challenges

Posted on June 5, 2024June 18, 2024 by Dylan Teggart

What You Need to Know Location-based salaries have become a contentious topic recently as the global COVID-19 pandemic precipitated mass relocations. However, for human resources (HR) professionals, there is more to this topic than pay equity and differing costs of living. The compliance story becomes exponentially more complicated when varying locations are involved. Tax rates, pay rates, state and local regulations differ, and the list goes on. This is not just a challenge but a real area of vulnerability for a business with a traveling workforce, as mistakes can have costly and time-consuming consequences. The potential for costly and time-consuming mistakes is high, and payroll managers must be vigilant to protect their employees. Dayforce in Profile Dayforce is a global HCM company founded in 2008 […]

Anatomy of a Decision: Scheduling and Recruiting Excellence in Hospitality – Noticed by Customers Worldwide

Posted on January 18, 2024January 22, 2024 by Steven Goldberg and Dylan Teggart

What You Need to Know Every customer, small and large, wants to feel important. Whether genuinely understanding their priorities and overall operating context or having an input to the provider’s product roadmap, businesses steer clear of working with anyone they think won’t give them the attention they deserve when most needed. This is no exception in the HR technology domain. 3Sixty Insights sat down with three businesses in the UK hospitality industry that were disappointed with the functionality of their former solution provider’s employee experience system and felt their needs were sometimes being ignored. All sought a new HR Tech vendor partner that was also nimble enough for them to grow with. The three HR technology customers we spoke with all chose Harri as their […]

Anatomy of a Decision: Box Elects to Leverage Eightfold’s Ai- Enabled Talent Acquisition Solution to Facilitate Candidate Rediscovery

Posted on September 28, 2023October 17, 2023 by Dylan Teggart

What You Need to Know Enterprises have choices when it comes to vendors that offer a single-platform solution and promise the ability to hire better candidates faster. By now, most have realized the value of investing in integrated platforms, software and apps to advance HR functions. An enterprise’s platform could boast all the bells and whistles — but is it integrating with its tools exactly the way the company needs to meet its human capital management (HCM) objectives? Are its systems leveraging artificial intelligence (AI) to enable more holistic recruitment processes? If not, how does a business embark on seeking, evaluating, selecting and implementing the right solution that can integrate with its existing components? 3Sixty Insights explores how file sharing provider Box embarked on a […]

Anatomy of a Decision: Harri’s Consultative, Collaborative Approach Equips Restaurants to Manage Growth and Support Employee Experience

Posted on September 18, 2023February 22, 2024 by Steven Goldberg and Dylan Teggart

What You Need to Know Growth and expansion are priority goals for restaurant owners. With these goals come many questions about how to grow. How do I manage multiple locations? How do I communicate directly with employees? How do I streamline employee onboarding? How do I remain compliant with labor regulations in each state? How do I make it easy for employees to see schedules, trade shifts, and communicate with managers? Finding efficiencies and creating repeatable processes for performance management contribute to answering all of these questions and to driving a restaurant business toward future growth. 3Sixty Insights’ discussions with users of Harri show that the vendor and its HCM software suite help keep restaurants running smoothly and consistently from one location to hundreds and […]

Anatomy of a Decision: Frontline Employee Experience Platform Harri Drives Operational and Financial Excellence for Jersey Mike’s Subs

Posted on August 1, 2023February 22, 2024 by Dylan Teggart and Brent Skinner

What You Need to Know At what point does a business pause to consider the costs of managing HR processes on paper and in digital spreadsheets? Where does the push come from to trigger an analysis of manual processes vs. automation? In many cases, manual processes work just fine and a ‘don’t fix it if it ain’t broke’ perspective leaves those processes neglected until a problem arises. Because something is working, however, doesn’t necessarily mean that it’s efficient. What if transitioning human capital management (HCM) processes from manual to automated can save a significant amount of time, money, and frustration for your business? HCM automation enables swift execution of scheduling and recruiting processes that currently consume large chunks of time for businesses. Automation alleviates complex […]

Anatomy of a Decision: Magnox Ltd. Makes the Decision to Migrate HCM and FP&A to the UNIT4 Cloud

Posted on March 1, 2023March 20, 2023 by Brent Skinner and Natalie Harrington

What You Need to Know 3Sixty Insights spoke with a customer of Unit4 whose choice to continue their transformation by moving their human capital management (HCM) and financial planning and analysis (FP&A) tools to the cloud helps illustrate several emerging realities. Much of the need for HCM resides beyond HR’s traditional scope. HCM technology is at its best when integrated seamlessly with other domains of the enterprise. It provides deep companywide insights into the organization’s people data. This, in turn, furnishes leadership and line managers alike with the information they need to make real-time, informed decisions on staffing for optimal organizational resilience—e.g., workforce agility, financial control, cashflow management, reduction in staff turnover, right-fit talent for organizational growth, etc. People-centric organizations tend to have forward-thinking leaders […]

Anatomy of a Decision: Refresh Your L&D Infrastructure With Go1’s Comprehensive Content Library

Posted on February 23, 2023February 23, 2023 by Jennifer Dole

What You Need To Know Learning and development (L&D) is an integral part of any organization. It helps employees develop new skills, become better at their jobs, and remain competitive in the ever-evolving business landscape. As such, it is important for organizations to refresh their L&D infrastructure with new tools and technologies that can help them maximize the impact of learning initiatives. A few basic refresh opportunities include: Adopting New Technologies – Today, there are many tools and platforms that can help you deliver more effective and engaging learning experiences. For example, virtual reality (VR) technology can be used to create immersive learning experiences. And artificial intelligence (AI) can be used to identify potential areas for improvement and provide personalized learning paths for each employee. […]

Anatomy of a Decision: Orbus Software Decides to Curate Go1-Sourced Content as Part of a Modernized Approach to Learning

Posted on February 22, 2023March 10, 2023 by Brent Skinner

The caliber of an employer’s learning ecosystem can be the catalyst for breakthroughs in training, upskilling, reskilling and career pathing—or an impediment to it all. Absent the state of the art in thinking and software for learning on the job, organizations struggle to set goals for their people or have an effective impact on overall internal culture. So learning has always been incredibly important in the workplace, and the proliferation of work-from-home (WFH), work-from-anywhere (WFA), hybrid work, and more has only laid bare and underscored this importance. More than ever, organizations must lean heavily on their learning ecosystems—the learning management system (LMS), the content feeding it, and anything else involved. The all-important employee experience hangs in the balance. What You Need to Know About This […]

3Sixty Insights Announces Winners of 2022 Research Awards Spanning Excellence in Experience and Several Areas of Transformation in Human Capital Management

Posted on August 30, 2022September 7, 2022 by 3Sixty Insights Editorial Team

BOSTON, August 30, 2022 (Newswire.com) – 3Sixty Insights today announced the winners of several awards for participants in its research. Each recipient of this year’s four awards displayed leadership and performed work that led to exceptional outcomes highlighted in 3Sixty Insights’ reports documenting their success. Based on the published research and related source material, winners were chosen for four awards: Excellence in Experience, Best HR Transformation, Best Digital Transformation, and Best Cultural Transformation. Excellence in Experience – UKG: 3Sixty Insights’ research into the user experience over the past 12+ months has unearthed incontrovertible evidence that UKG retains and wins business by paying uncommonly deep attention to customer success with existing and potential users alike. In the Anatomy of a Decision™ titled “UKG’s Winning of DAC Group’s Business […]

Anatomy of a Decision: University of Phoenix Makes Its Vision to Deploy Everyday Performance Development a Reality With Betterworks

Posted on August 10, 2022March 10, 2023 by Brent Skinner and Natalie Harrington

What You Need to Know To explore Betterworks’ effectiveness as a key factor among many drivers for cultural transformation in the workplace, 3Sixty Insights spoke with Jeff Andes, vice president of talent management at University of Phoenix. Specifically, this Anatomy of a Decision™ from 3Sixty Insights investigates how University of Phoenix leveraged Betterworks replace SAP SuccessFactors’ performance management module. This move played an important role in supporting a broad and deep initiative to transform University of Phoenix’s culture, ultimately delivering a significantly improved experience with continuous performance enablement. Having gone private a few years prior, University of Phoenix was going through a related, positive cultural transformation. This was a top-down priority at the time from the then-incoming president. Since then, the priority has flourished into […]

Anatomy of a Decision: GBS Worldwide Elects to Expand Use of PandoLogic Following Early Success

Posted on June 23, 2022March 10, 2023 by Brent Skinner and Natalie Harrington

What You Need to Know It’s a fact well-established that today’s job market looks very different from that of the pre-COVID-19 era. Naturally, talent acquisition practices have had to evolve just as dramatically. The teams responsible for finding and hiring qualified applicants to fill open roles have seen the challenges of their own jobs changing at a rapid pace, forcing innovation from the host of vendors vying for the opportunity to support them in their work. A large concentration of this has emerged in the realm of artificial intelligence. 3Sixty Insights has written previously about the ways in which sudden and widespread adoption of remote work practices has altered the workforce, breaking down geographical barriers and opening up the possibilities for both employers and employees […]

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