Industry veteran brings decades of experience helping software providers create compelling messaging that differentiates their solutions, builds demand, and accelerates revenue growth.
3Sixty Insights is pleased to welcome Robert Mattson to its analyst team, strengthening the firm’s ability to help software providers bridge the gap between great technology and great market communication.
With more than 30 years of experience spanning software engineering, product marketing, executive leadership, communications, and storytelling, Robert has built a career helping technology companies answer one of the industry’s most important questions.
In today’s software market, innovation alone is rarely enough. Organizations compete in an increasingly crowded landscape where buyers are overwhelmed with similar claims, comparable capabilities, and AI-powered messaging that often sounds indistinguishable from one vendor to the next. Success depends on more than having a strong product. It requires communicating a clear point of view, articulating differentiated value, and telling stories that resonate with buyers throughout the customer journey.
That is where Robert has spent much of his career.
Beginning as a software engineer before transitioning into product marketing and executive leadership, Robert developed a unique ability to combine technical expertise with strategic communication. As the founder of Intrigue Communications and Coaching, he has spent the past eight years helping technology organizations refine their messaging, strengthen executive communications, develop customer stories, and create go-to-market strategies that translate complex technology into compelling business value.
“Technology companies often spend tremendous time building innovative products but far less time explaining why those innovations matter,” said Robert Mattson. “Features and functions rarely create differentiation on their own. Buyers respond to stories, outcomes, and business value. Helping organizations communicate those ideas more effectively is where meaningful market differentiation begins.” This perspective reflects Robert’s emphasis throughout his career on moving beyond feature-centric conversations to customer-centered storytelling.
At 3Sixty Insights, Robert will work with software providers to better understand how buyers evaluate technology, why organizations struggle to adopt new solutions, and how vendors can strengthen their positioning through more authentic and effective communication. His research and advisory work will focus on helping organizations:
- Develop differentiated go-to-market messaging.
- Build stronger product and corporate narratives.
- Create customer stories that connect with executive buyers.
- Improve thought leadership and market positioning.
- Better align sales, marketing, and analyst relations messaging.
- Communicate innovation in ways that increase market awareness, generate demand, and accelerate sales opportunities.
“Robert brings an exceptional combination of technical knowledge, marketing leadership, and storytelling expertise,” said Nicholas Biron, Chief Executive and Research Officer at 3Sixty Insights. “He understands that the best products don’t always win. The organizations that clearly communicate why they are different, why they matter, and how they solve business problems are the ones that earn market attention. Robert’s experience will help software providers sharpen that message while giving enterprise buyers valuable insight into how technology should be evaluated beyond the marketing.”
Schedule a Briefing with Robert
As Robert begins engaging with software providers across the HR technology and enterprise software markets, 3Sixty Insights invites vendors, analyst relations professionals, product marketing leaders, executives, and communications teams to schedule an introductory briefing.
These conversations help Robert stay current on evolving product strategies, customer success stories, AI innovations, and market direction while ensuring his research accurately reflects the latest capabilities and differentiation across the software landscape.
If your organization would like to introduce its solution, discuss its market strategy, or share its vision for the future, we encourage you to schedule a briefing with Robert.
At 3Sixty Insights, independent research begins with meaningful conversations. Robert looks forward to learning how your organization is helping customers solve real business challenges, and how your story can better stand out in an increasingly competitive software market.
Learn more about Robert by checking out his recent HRTechChat podcast with Nicole Roberts: Robert Mattson on Storytelling, AI, and Making HR Technology Matter.