Many careers pages today seem to carry a badge: “Great Place To Work Certified.” But to the job market, what does it typically signal, and where does it fall short? As an analyst engaging with HR leaders, employees, and HR tech vendors, it seems like Great Place To Work certification is seen less as the sole indicator of a “good company” and more as part of a body of evidence that includes retention statistics, internal mobility metrics, cultural trends, and employee feedback initiatives. Taking a Closer Look Great Place To Work (GPTW) is a workplace culture consultancy that has spent over 30 years researching employee experience and positioning itself as a global authority on workplace culture. GPTW says more than 10,000 companies across 60 countries […]
Research
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that human is usually sitting behind the scenes, not where customers and employees actually interact. The result? Frustration, loss of empathy, and an experience that feels increasingly robotic. He shares real example; from trying to reach a live agent at major providers, to a recent doctor’s visit where AI-driven prompts replaced real human connection, to how AI is affecting performance management. But it’s not all doom and gloom. AI can dramatically improve experience when used correctly. Payroll support is a great example, where AI agents can […]
Video: Are Vendors Losing by Overloading on AI Features?
In this video, Nicholas Biron discusses a growing trend in vendor presentations: overloading audiences with AI features instead of focusing on solving real business problems. He shares observations from virtual analyst updates and emphasizes that line-of-business executives often lack advanced AI sophistication. Vendors are urged to differentiate by addressing customer challenges and practical outcomes rather than feature dumps.
Efficiency, Precision, and Discovery: Lessons from Vanillasoft’s Marketing Leaders
As part of our ongoing Go-to-Market (GTM) Research, I recently sat down with Jeannie Zaemes, Senior Vice President of Marketing, and James Bishop, Vice President of Marketing at Vanillasoft, for an open conversation about how marketing and GTM strategies and programs are evolving. Vanillasoft is a leader in sales engagement and lead management, giving marketing and sales teams a structured and consistent way to reach prospects, respond quickly, and convert more opportunities. The platform helps organizations streamline outreach, focus on the right accounts, and run GTM programs that are both efficient and precise. By unifying workflows and surfacing actionable signals, Vanillasoft enables customers to turn data into real discovery and momentum in their pipeline. What unfolded was a candid discussion about the state of modern marketing and how efficiency, data precision, and […]
Video: Executive Turnover Is Disrupting Business – Here’s How to Keep Momentum
In this video Nicholas Biron explores the rising challenge of short executive tenures, now averaging around 18 months, and how this trend disrupts organizational strategy, marketing plans, and product execution. Drawing on research and firsthand observations, Nicholas emphasizes the importance of leadership retention and institutional knowledge for business success. He cautions that frequent executive changes can stall momentum, create strategic uncertainty, and ultimately hinder organizational growth.
Monthly Research Recap | November 2025
Recent Research: Research Agenda: 2026 Go-to-Market B2B This 2026 Go-to-Market B2B Research Agenda explores how efficiency, authenticity, and AI collaboration are reshaping modern revenue organizations. Building on insights from 2025, this year’s focus highlights five major shifts: the move toward efficiency as the dominant GTM operating model, the growing importance of human-centered advocacy supported by AI, the evolution of precision demand creation, the rise of Customer Success as a revenue engine, and the transformation of search and discovery driven by generative AI. Together, these themes capture the key questions and opportunities facing GTM leaders in 2026 and invite continued community input to refine and validate their real-world impact. Market Alert: Dayforce Expands Its Single AI Platform to Strengthen Enterprise HCM Capabilities Dayforce, Inc. is strengthening […]
Analyst Insight: California Labor Laws and Compliance – Burden, Benchmark, or Competitive Advantage?
In more than one phone call with customers, vendors, or other analysts in the HR technology industry, I’ve heard the claim that it’s hard to do business in the state of California. According to these conversations, the state is riddled with unnecessary compliance, too many hoops to jump through, a mountain of litigation risk, and constant changes to the rules. Business groups frequently cite labor, wage, and climate regulations as part of a broader, burdensome business environment. So, I decided to take a look. Is the situation in California really as out of control as people claim? Fact vs Fiction To start, there is a significant kernel of truth behind these claims, especially when compared to the rest of the United States. California’s 2025 statewide […]
California Labor Laws and Compliance: Burden, Benchmark, or Competitive Advantage? | Perception, Future Trends, and the Role of HR Tech
Part 3 of 3: Perception, Future Trends, and the Role of HR Tech In this final installment, we shift from diagnosis to implications. After situating California within the US and global context, we’ll explore why the “impossible to operate” narrative persists and how HR technology can transform high-compliance environments into lasting advantages. High wages, aggressive enforcement, litigation exposure, and complex rules do create real operational friction, and business-oriented groups consistently highlight these burdens. But in practice, part of this also stems less from irrational rules but more from the collision of California’s modern workforce standards with outdated, under-resourced HR teams and fragmented systems. For many companies, these laws and their internal resources are like oil and water. Multi-jurisdiction employers face friction, especially if their HR […]
California Labor Laws and Compliance: Burden, Benchmark, or Competitive Advantage? | Global Context & Real-World Impacts
Part 2 of 3: Global Context & Real-World Impacts Having established California as a state with high compliance standards in the US, this second installment broadens the perspective to a global context. We’ll compare California with similar economies and analyze how its policies impact workers and employers in real-world situations. How Does California Compare Globally? Compared to other major Western economies, California is much less extreme. To start, most of these countries already have many of these workplace laws in place, but also have unique nuances. In Canada, the American concept of “at-will employment” is not recognized and broadly considered illegal. Unlike in the US, where employment can be terminated at any time for any legal reason, Canadian employers are required to provide proper notice […]
Research Agenda: 2026 Go-to-Market B2B
Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified emerging intersections between human creativity, data-driven precision, and automation. The 2026 agenda continues this exploration, emphasizing community-driven learning and practical application across the GTM ecosystem. These topics remain working hypotheses but have matured through initial discovery and community conversations. They are shared here to invite continued exploration and deeper dialogue with practitioners, vendors, and operators. Rather than presenting final positions, our intent is to surface the most relevant and timely GTM questions for 2026. We will continue to solicit input, opinions, and insights from practitioners […]
Small Gestures, Big Impact: Elevating Customer Experience in HR Technology
In our calls with multiple HR tech end-users in 2025, Nick Biron and I repeatedly came across a similar theme: when vendors appear similar on paper, service and genuine human relationships often become the real differentiators. This ties into a video Nick recently shared with me that touches on the concept of creating ‘moments that matter’ in sales and customer service. It’s those moments where a vendor goes just a little bit further than they need to to make you feel special or like your specific needs are being heard. According to the presenter, a 10% improvement across seven such moments can “double” revenue with that customer. I’m not sure the math is that simple, but anecdotally, it tracks with what we hear in HR […]
California Labor Laws and Compliance: Burden, Benchmark, or Competitive Advantage? | Myths, Realities, and US Benchmarks
Part 1 of 3: Myths, Realities, and US Benchmarks In more than one phone call with customers, vendors, or other analysts in the HR technology industry, I’ve heard the claim that it’s hard to do business in the state of California. According to these conversations, the state is riddled with unnecessary compliance, too many hoops to jump through, a mountain of litigation risk, and constant changes to the rules. Business groups frequently cite labor, wage, and climate regulations as part of a broader, burdensome business environment. So I decided to take a look. In this opening installment, I outline the context: Is California’s situation truly as dire as they say? Why do so many executives say that California presents challenges for employers, and what does […]
Market Alert: Dayforce Expands Its Single AI Platform to Strengthen Enterprise HCM Capabilities
Dayforce, Inc. is expanding its position in the HCM market with a series of AI-driven product enhancements designed to help large employers manage labor, compliance, and productivity more efficiently. The Minneapolis- and Toronto-based software company, which now counts many large-enterprise customers, along with the Government of Canada and federal agencies in the US, reports steady growth. With more than 7,000 customers using Dayforce, the company boasts a 98% customer retention rate and strong platform loyalty. Recent updates include Strategic Workforce Planning, Dayforce AI Workspace, and Dayforce AI Agents. All of these features are designed to help organizations connect workforce strategy to business outcomes within a single, AI-powered experience. Strategic Workforce Planning, accelerated by the acquisition of Agentnoon, enables the modeling and forecasting of skills, costs, […]
Zero Trust in the Age of AI: Why Enterprise Security Principles Are Becoming the Blueprint for Digital Trust
As enterprises wrestle with how to adopt AI responsibly, they’re rediscovering the same lesson cybersecurity mastered years ago: trust must be earned, verified, and continuously monitored. The Trust Recession in Technology I recently had the opportunity to sit down with John Armstrong, Senior Product Marketing Manager for Application & Network Security at Ivanti. Our conversation started with Ivanti’s approach to cybersecurity and the growing importance of Zero Trust. But as these conversations often do, it quickly expanded. We found ourselves talking not only about the challenges of securing networks but also about the growing challenge of trusting artificial intelligence. That connection between cybersecurity and AI is not accidental. Both domains are struggling with the same fundamental problem: trust. Cybersecurity spent decades building systems to verify […]
Analyst Insight: AI Goes Nuclear
AI – and with it, HR tech – are going for the nuclear option. No, I don’t mean the whole industry is about to go belly up (or at least I hope not), but in the literal sense of the word. Late last year, major AI and technology companies announced their bold plans to invest in nuclear technology to meet the growing energy demands of their industry. There has already been an avalanche of negative press about the energy demands of AI, or even the energy demands of a single query on an AI platform. The infrastructure that powers AI, such as servers and data centers, is placing a significant strain on the energy grids of many states, leading to increased market-rate controlled energy prices […]
Case Study Vignette: Amdocs Streamlines Contingent Workforce Operations through Papaya’s Contingent OS
Partnering with experts who can help you reach and stay ahead of technological advances is a must in today’s world. Amdocs Limited provides such expertise by managing information technology (IT) services in different disciplines, ranging from designing and optimizing networks for telecommunications customers such as Bell Canada, AT&T, T-Mobile, Telefonica and Claro to providing content adjustments to movies and series for customers like Netflix. The multinational corporation acquires 4-6 companies each year, and Shachar Teper, who heads Amdocs’ department of business services and procurement, is in charge of the technology services that Amdocs acquires in order to support projects. “What I am purchasing is two major products,” Teper explains. “There’s the time and materials (T&M), which is the resources based on time and material that […]
Monthly Research Recap | October 2025
Recent Research: Market Alert: UKG and Google Cloud Deepen Partnership to Accelerate Agentic AI in HR, Pay, and Workforce Management UKG has expanded its partnership with Google Cloud to accelerate the deployment of agentic AI across its HR, payroll, and workforce management solutions. By integrating Google’s Gemini models, BigQuery, and AlloyDB into its UKG Bryte AI agents, the company aims to deliver real-time, data-driven insights that enhance productivity and simplify daily work for employees and managers alike. This move positions UKG at the forefront of a broader industry shift toward embedded, interoperable AI ecosystems—transforming AI from a support tool into an active collaborator in workforce operations while reinforcing its commitment to security, transparency, and ethical governance. Case Study: How Sparus Strengthens Compliance and Safety with […]
UKG Aspire | November 3 – 6, 2025
We’re excited to share that Nicole Roberts, a valued member of the 3Sixty Insights team, will be attending UKG Aspire 2025, one of the premier gatherings for HR, workforce management, and technology leaders. At this year’s event, Nicole will engage with leading industry professionals, explored the latest trends in human capital management, and gained firsthand insights into the evolving role of AI and advanced workforce technologies. Her participation reflects 3Sixty Insights’ commitment to staying at the forefront of HR innovation and delivering actionable intelligence to our clients. Stay tuned for Nicole’s key takeaways from the event, where she will highlight the most impactful strategies, emerging technologies, and thought leadership shaping the future of workforce management. Learn more about UKG Aspire here: https://aspire.ukg.com/event/dd109a60-ebf8-4e79-9ad5-5fe3a903aabb/home-new-brand?RefId=home-ukgevents
