Nicholas Biron
Chief Executive and Research Officer

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With over 25 years of experience in high tech and enterprise software, Nick has built a career focused on corporate sales, organizational growth, and market strategy across the technology research and enterprise software sectors. For nearly two decades, he has specialized in launching and leading high-performing teams within the enterprise research space. At Aberdeen Group, he played a key role in establishing new research areas such as Wireless & Mobility, Network & Application Performance Management, and Unified Communications. As Co-Founder of Blue Hill Research, Nick led the firm’s launch and growth, overseeing Sales, Marketing, and Operations. He later served as the business lead for the US Northeast and UK regions at Mercator Advisory Group, where he directed account strategy and research initiatives. Leveraging his broad industry insight, Nick founded 3Sixty Insights to improve the software buying experience and help organizations make more informed, efficient decisions. At 3Sixty, he steers research direction, focusing on sales and marketing enablement, business efficiency, and human capital management.

3Sixty Insights - Press Release

3Sixty Insights Introduces Analyst as a Service to Provide Flexible, On-Demand Analyst Expertise

A flexible alternative to traditional advisory and fractional leadership, giving organizations ongoing access to experienced industry analysts without a long-term commitment. Organizations increasingly need access to experienced analyst expertise, but traditional options can require significant commitments. Annual advisory relationships often […]

3Sixty Insights - Analyst Insight

Analyst Insight: Closing the HR Capability Gap – How the Insperity HRScale™ solution Combines Technology and Expertise for the Middle Market

Executive Summary Organizations today are operating under unprecedented pressure. Economic uncertainty, shifting workforce expectations, increasing regulatory complexity, and continued demands to improve operational efficiency are forcing businesses of all sizes to reevaluate how they manage their people, processes, and technology. […]

3Sixty Insights - Video - Thumbnail

Video: The Dark Side of AI in Customer Service

In this video, Nicholas Biron shares a firsthand critique of how AI is being implemented across customer service operations—and why it’s often failing. Drawing from real experiences with major brands like Verizon and Amazon, Nicholas unpacks the common breakdowns in […]