In our previous posts, we delved into the first two pillars of market research for B2B SaaS companies: Industry Analysis and Competitive Analysis. We explored how understanding the broader market landscape and analyzing competitors can help shape your strategic direction. […]
In today’s competitive market, subscription services have become a dominant go-to-market strategy for software vendors. This model fundamentally changes the dynamic between vendor and customer. Unlike traditional on-premises software, where vendors typically realize profits upfront and have less immediate incentive […]
When a campaign promises big returns but falters in execution, the consequences ripple through revenue, brand perception, and customer loyalty. In this video, Nicholas Biron dissects Dunkin’s recent Halloween bucket campaign, revealing how misaligned supply chains and poor coordination turned […]
Let’s face it—most of us dread meetings. We’ve all sat through sessions that felt like a waste of time, leaving us wondering how to reclaim those lost minutes or hours. But what if meetings could be transformed from necessary evils […]
In this video, Nicholas Biron dives into a candid conversation with a senior executive about a common misconception in the research space: the idea that analyst firms operate under a ‘pay-for-play’ model. Drawing from his experience with top industry giants […]
In the competitive world of B2B SaaS, understanding the core reason why your product exists is more than a philosophical exercise—it’s a strategic imperative. While features and functionalities are important, they are merely tools to fulfill a deeper mission. Starting […]
Two weeks ago at HR Tech, I had an insightful conversation with an executive from one of the larger HR and Payroll organizations in our space. His perception of analyst firms, largely shaped by interactions with Forrester and Gartner, […]
In this video, Nicholas Biron from 3Sixty Insights shares an in-depth overview of the research areas his team is focusing on over the next 6 to 12 months. He delves into how software and technology are shaping the employee experience, […]
Nicholas Biron from 3Sixty Insights delves into the anatomy of failing businesses, shedding light on why once-iconic brands are facing bankruptcy at alarming rates. Drawing on examples like Sears, Nicholas explores critical mistakes businesses make—from leadership decisions made in isolation […]
In this insightful video, Nicholas Biron from 3Sixty Insights emphasizes the critical importance of storytelling and differentiation in today’s competitive market. While many vendors offer similar features and functionalities, the true distinction lies in how organizations present their unique narratives […]
Upcoming Events Webinar: Strategies for Productivity, Talent Fit, and Business Performance | June 4th @ 9:30am PST Pamela Stroko, a seasoned HCM Leader with over 20 years of experience, has excelled in developing strategies that enhance employee experiences, drive productivity, […]
Mark Feffer welcomes Geoff Webb to this edition of PeopleTech. Geoff, an author and contributing analyst at 3Sixty Insights, has an impressive resume in technology and product development, including his role as isolved’s VP of solutions, product, and marketing strategy. […]
As businesses once deemed invincible crumble, the harsh reality of today’s economic landscape becomes clear. In this exploration, Nick Biron dissects the anatomy of failure among major corporations and retail giants, revealing patterns of leadership myopia and missed opportunities. Sears, […]
Join Nick Biron from 3Sixty Insights as he delves into the heart of what truly sets successful vendors apart. In this insightful video, Nick highlights the critical importance of storytelling and differentiating factors in standing out among the competition. Discover […]
We humans seem to thrive on, or at least are fascinated by conflict. In life or in entertainment, we love seeing characters and groups (real or not) squaring off. Pick your adversaries: Red Sox and Yankees, Nancy Kerrigan and Tonya […]
Nicholas Biron from 3Sixty Insights delves into the transformative impact of cloud technology on the buying process and revenue models. He highlights key strategies for vendors to enhance customer retention and maximize profitability in a fast-paced cloud environment.
Nicholas Biron of 3Sixty Insights delves into the critical role of end users and practitioners in today’s research ecosystem, marking the second installment of our enlightening series on working with analysts. This concise exploration not only demystifies the decision-making processes […]
Nick Biron of 3Sixty Insights delves into the evolving dynamics of engaging with analysts and influencers from both vendor and end-user perspectives. He highlights the significant shift over the years in how vendors manage analyst relations, emphasizing the necessity of […]
Nicholas Biron from 3Sixty Insights explores the transformative role of Artificial Intelligence in the buying journey, likening its impact to the revolutionary changes brought about by Google. He discusses how AI, like ChatGPT, empowers consumers to conduct extensive research on […]
Understanding customer behavior and crafting effective marketing strategies are paramount. Nicholas Biron of 3Sixty Insights sheds light on an intriguing phenomenon he terms “boomerang customers” — those who vacillate between opting for in-house solutions and seeking external expertise, often returning […]