When a campaign promises big returns but falters in execution, the consequences ripple through revenue, brand perception, and customer loyalty. In this video, Nicholas Biron dissects Dunkin’s recent Halloween bucket campaign, revealing how misaligned supply chains and poor coordination turned a clever marketing idea into a missed opportunity. With vivid real-world insights, he uncovers the costly gap between demand generation and operational readiness – a lesson not just for retail but for any business that runs campaigns without seamless internal alignment.