In this episode of #HRTechChat, Lynn Hurley, an experienced HR leader, joins Dylan Teggart to break down the 2025 job market, AI’s impact on hiring, and why recruiters must think like marketers. They explore how economic uncertainty and AI adoption […]
Introduction Over the past few decades, there have been significant strides in enabling core organizational go-to-market (GTM) departments of B2B SaaS companies, particularly in sales, marketing, customer success, and product. The advent of digital technologies and the proliferation of software […]
In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), […]
Recent Research: Market Alert: Paychex Sees Synergies and Upmarket Growth Potential in Paycor Acquisition The acquisition could create a “1 + 1 = 3” scenario. Where Paychex focuses on small businesses while Paycor pursues both SMBs and mid-market companies with […]
In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing […]
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge […]
At 3Sixty Insights, we’re always looking for ways to elevate our impact and connect with the community. Recently, while working with one of our analysts to help develop a stronger social media strategy, I shared some key tips for success. […]
In the ever-evolving world of B2B SaaS, organizations face both exciting opportunities and daunting challenges. With over 14,000 software vendors offering tools designed to empower go-to-market (GTM) teams, it’s more critical than ever to understand which strategies, tools, and processes […]
In our previous posts, we delved into the first two pillars of market research for B2B SaaS companies: Industry Analysis and Competitive Analysis. We explored how understanding the broader market landscape and analyzing competitors can help shape your strategic direction. […]
In our previous post, we highlighted the critical role of market research in transforming your B2B SaaS mission into a successful product. We introduced the three foundational pillars of market research—Industry Analysis, Competitive Analysis, and Customer Needs Assessment—and discussed how […]
Let’s face it—most of us dread meetings. We’ve all sat through sessions that felt like a waste of time, leaving us wondering how to reclaim those lost minutes or hours. But what if meetings could be transformed from necessary evils […]
In the competitive world of B2B SaaS, understanding the core reason why your product exists is more than a philosophical exercise—it’s a strategic imperative. While features and functionalities are important, they are merely tools to fulfill a deeper mission. Starting […]
Two weeks ago at HR Tech, I had an insightful conversation with an executive from one of the larger HR and Payroll organizations in our space. His perception of analyst firms, largely shaped by interactions with Forrester and Gartner, […]
Upcoming Events Webinar: Strategies for Productivity, Talent Fit, and Business Performance | June 4th @ 9:30am PST Pamela Stroko, a seasoned HCM Leader with over 20 years of experience, has excelled in developing strategies that enhance employee experiences, drive productivity, […]
Mark Feffer welcomes Geoff Webb to this edition of PeopleTech. Geoff, an author and contributing analyst at 3Sixty Insights, has an impressive resume in technology and product development, including his role as isolved’s VP of solutions, product, and marketing strategy. […]
In the B2B world, companies are constantly seeking ways to improve efficiency, adaptability, and customer-centricity. Agile methodology, which originated in software development, has proven to be a powerful framework for achieving these goals. But what if the benefits of Agile […]
We humans seem to thrive on, or at least are fascinated by conflict. In life or in entertainment, we love seeing characters and groups (real or not) squaring off. Pick your adversaries: Red Sox and Yankees, Nancy Kerrigan and Tonya […]
Who should own the employee experience (EX)? “There’s room for everyone,” said isolved Senior Vice President of Marketing Lina Tonk during her guest appearance on the #HRTechChat video podcast. And she’s right. The EX occurs everywhere any employee is involved […]
It never ceases to amaze me that when a business begins to fail, its leaders inevitably turn to the numbers. Don’t get me wrong: Numbers are certainly important. But focus too much on them, and you’ll be doomed to follow […]
‘Tis the season for new year’s resolutions. We’re all thinking about how we can do better in 2022, and if you’re a vendor planning to host events in the coming year, 3Sixty Insights has some advice to share. We’ve seen […]