The Desk Is Moving The MCP story is useful because it gives us a concrete signal to look at. But after sitting with the broader market scan, I do not think the bigger story is really about a protocol. The […]
The Uncomfortable Truth About Modern Analyst Coverage
Why Modern Research Requires More Than Press Releases and Earnings Calls Over the last few months, I’ve found myself in a familiar conversation with vendors across multiple technology markets, and it usually starts in a straightforward way. One of our […]
Video: The Hidden Reason No One Is Winning in B2B Tech Right Now
Most software and technology providers are not losing because of market conditions. They are losing momentum because they are stuck in a cycle of constant planning, reorganization, and strategic resets. In this video, Nicholas break down what we are seeing […]
Model Context Protocol Is Becoming The New Interface Between Revenue Data And AI Execution
For the last year, much of the AI conversation in GTM has focused on assistants. Sellers get writing help. Marketers get content suggestions. Customer teams get summaries. Those use cases matter, but a different pattern is emerging across revenue technology. AI systems are […]
The 30-Minute Rule: Why GTM Buyers Are Rewriting How Software Gets Selected
Here is a great little story on how one GTM team made a software purchase decision. It’s something I believe is a good reminder if you’re still thinking in terms of feature comparisons and vendor evaluations. Most teams are no longer trying to find the best tool, they’re trying to find something that works […]
Monthly Research Recap | April 2026
Upcoming Events: PrismHR Live 2026 | June 14 – 16th, 2026 PrismHR LIVE brings together HR service providers, PEOs, payroll organizations, and HCM technology leaders for a focused exchange on workforce management, compliance, benefits administration, and platform innovation. Representing 3Sixty […]
The Quiet Death of the SDR: Why Some GTM Teams Are Letting Marketing Reclaim the Pipeline
The Signal People buy from people they trust. That’s not new. What is changing is when that trust gets built, and who is responsible for creating it. In a growing number of go-to-market teams, that responsibility is shifting earlier in the process. Not to sales, but to marketing. The SDR […]
The Hamster Wheel of Reorganization: Why Solution Providers Are Struggling to Win
In today’s software and technology landscape, one question continues to surface in our conversations with vendors and service providers: who is truly winning? Historically, this was a relatively straightforward question to answer. There were always clear market leaders, organizations that […]
Anatomy of a Decision: When Marketing Owns the Pipeline – How Fuel50 Rebuilt Its Go-to-Market Operating Model
From Alignment to Elimination For years, B2B companies have tried to solve the same problem: how to get sales and marketing aligned. Fifteen years ago, when I was at HubSpot, we called it smarketing. Weekly meetings, shared definitions, handoff agreements. […]
The Growing Gap Between Vendor Messaging and Organizational Reality
At 3Sixty Insights, we have a dedicated practice focused on HR, Benefits, and Payroll. Over the past several years, we have seen a clear shift in how organizations in this space position themselves in the market. The messaging has evolved […]
Solution Spotlight: From Responses to Resolution – Intercom’s Shift to Fin, Its AI Customer System
From AI Feature to Customer System There was a time when customer support software had a clear job: Capture tickets, route them, and help teams respond faster. That model still exists, but it is increasingly misaligned with what customers actually […]
Anatomy of a Decision: How MX8 Labs Selected NetHunt CRM
When Friction Becomes the Signal For most growing teams, the decision to replace a CRM does not start with a formal evaluation process. It starts with friction. At MX8 Labs, that friction had been building for a while. The team […]
Why Some Restaurants Win and Others Struggle
For the better part of the last decade, Wednesdays have followed a simple pattern in my household. Somewhere between the workday winding down and the week feeling just long enough, my family and I head out to dinner. It is […]
Monthly Research Recap | March 2026
Recent Research: Research Agenda: Bridging Leadership and Labor – 3Sixty Insights’ 2026 Combined Workforce Agenda This Combined Workforce Agenda outlines the key research priorities for 2026 from 3Sixty Insights, focusing on how organizations can bridge leadership strategy and employee experience […]
Why AI Governance Requires Narrative Alignment
A Simple Example That Isn’t So Simple Pulling on another thread from Conga Connect 2026, one of the more interesting conversations I had during the week was with Geoff Webb, VP Product and Portfolio Marketing at Conga. While much of […]
Analyst Insight: Platform Evolved Into a Partner-Led HCM Ecosystem Serving 200K+ Employers and 9M Workers
Introduction Since 3Sixty Insights’ founding in 2017, we’ve seen a number of vendors come and go. One vendor in particular has consistently stood out to us as one to watch: isolved. 3Sixty Insights has referenced or partnered with isolved on […]
Market Alert: Inside Conga’s Purple Pivot – A B2B Rebrand Done Right
I was at Conga Connect 2026 last week and had the chance to witness something you don’t see very often in B2B technology. A brand redesign revealed live to customers. Not teased on social media. Not rolled out quietly through […]
Three Signals About the Future of Revenue Execution from Conga Connect 2026
I spent this past week at Conga Connect 2026, speaking with customers, executives, and operators across the revenue ecosystem. The brand reveal will likely be the moment most attendees remember from the event. I covered that story separately. But […]
Infographic: How One Company Rebuilt a Fragile SDR Engine with Apollo.io
This 3Sixty Insights infographic examines how one organization rebuilt a fragile SDR engine after realizing that its outbound motion had become overly dependent on email and weighed down by a costly “Franken-stack” of tools such as ZoomInfo, Groove, and Gong. […]
Infographic: 3x Pipeline, 80% Lower Costs – Rethinking the Modern Sales Stack
This infographic, based on analysis from Kyle James, examines the hidden cost of the typical “Franken-stack” sales environment where multiple disconnected tools handle data, engagement, calling, and analytics. This fragmentation creates a significant productivity drain as teams spend hours each […]