Many organizations struggle with internal strife due to siloed teams or positions. Marketing and sales are frequent combatants, a situation that is particularly unfortunate as sales enablement works best when it’s the responsibility and purview of both teams. Although sales […]
It’s understandable and only human to focus on the calculator when revenue stagnates, dwindles or looks like it might do either. In business, however, the circumstances signal that we must exercise our actual humanity and invest like mad in what […]
3Sixty Insights welcomed James La Brash late last week to the latest episode of #HRTechChat. James is founding managing director of InFlight. Truth be told, James and I have had the pleasure of engaging in several conversations, and we finally […]
Markets are easily distracted by Fintech news. Just the other day, I found myself meandering around the internet researching a series of Fintech acquisitions that amounted to fewer than $8M in 2021 sales to a single-billion-dollar shrinking dinosaur. I woke […]
When did customer success become a department, a division, a role, at vendors of business software for the enterprise? It was when their leaders first feared that customers’ dissatisfaction with, or ambivalence over, the product would begin to affect the […]
We are in some difficult times. With essentially the entire world on lockdown, business has been tough. We are seeing businesses freezing budget, pulling back on expenses and laying off employees in record numbers, just to keep their heads above […]
Something that we at 3Sixty Insights have been educating the small business market about for years, has been the need to have a digital and online presence The Importance of Having an Online Digital Presence for Local Small Businesses. Yet, some […]
When you think about the health of any business, what is the first thing that comes to mind? Most people immediately go to sales numbers—pipeline, bookings, and revenue. And, they are not wrong. However, here at 3Sixty Insights, we push […]
As a consumer, one of my biggest pet peeves is the fact that most small business do not respond to inquiries. I’ve lost count, both personally and professionally, on how many times I’ve reached out to a business, only to […]
Email marketing is broken but still remains a strong communication channel… Most business professionals spend an unprecedented amount of time per day (28% of the week to be exact) chained to their inboxes responding to countless amounts of email! This […]
I was reminded the other day of exactly why it is important to have an online digital presence in this day and age… Even though online and digital mediums have been around for more than 20 years, it seems that […]
On December 17th, 2018 Salesforce.com announced a strategic move to shift all accounts to their new Lightning platform on a rolling basis… Salesforce.com’s new Lightning platform actually isn’t all that new as it has been around for a few years […]
There is a fundamental shift in consumer-driven businesses that has been emerging over the past few years, and it’s shaking up industries and businesses that once stood as giants for decades. Almost daily, an industry giant is either declaring […]
Let’s first start with a few reasons your team might not be using the system: Lack of Management Use – That’s right: they learned it from watching you. At times, we do see various teams making an honest effort to […]
Whether you sell million-dollar software implementations or you’re a local restaurant making your debut, first and last impressions matter! Let’s face it: in today’s market, competition is fierce, brand loyalty is down, and consumer attention spans are short, making it […]
In today’s environment, businesses move faster than ever. This makes aspects such as simple interdepartmental communication within any organization extremely important—but increasingly overlooked. Things that get missed can be simple items such as an interdepartmental understanding of how new customers […]
There are little that essentially go unnoticed… Consumers spend significantly more time online today than they did 10 years ago, and that amount of time is projected to keep rising in the foreseeable future. When online, consumers are spending their […]
Omni-Channel Marketing is a new term that has been thrown around increasingly more over the past few years, and it is a strategy that most organizations regardless of industry should develop, as it makes a heck of lot of sense. […]
It was announced on Wednesday, September 13th of 2018 that an Italian man would be jailed for nine months for running a business tied to fake TripAdvisor reviews. Reviews, especially for consumer-based businesses, mean everything… and unfortunately there are too […]
Dine Brands / IHOP recently announced that they will be changing their name to IHOb, and we have two theories for this recent announcement. The first being that this could all be a marketing gimmick that will be followed by […]