Events

Press Release – HR Technology Conference & Exposition® Virtual Returns Next Month with Big Insights from Industry Voices

Posted on by

The popular Human Resource Executive® HR Technology Conference & Exposition® Virtual is set to return Tuesday, February 27 – Thursday, February 29, 2024, with a slate of keynote speakers examining industry trends and best practices to educate HR leaders on the latest technologies available to navigate their top challenges this year and beyond. On day one of the complimentary online event, Michael Kannisto, Scenario Director of MindemicLab, will kick off the event with “HR Tech Success Starts With Asking the Right Questions.” Leveraging insights from world-class companies, Kannisto will explore the fundamentals of vendor selection, including which functions to include and which questions to ask. Attendees will learn to use strategic decision-making to make good selection and purchasing choices and drive better HR outcomes. That afternoon, Dr. Amy Dufrane, […]

Attending Work Events

Will We Be Attending Work Events in Person or Virtually Going Forward?

Posted on by

Over the last few years, we’ve all become quite accustomed to attending conferences virtually. While there are some advantages to this (no expensive travel costs!), there’s nothing quite like being in person to learn and network. Fortunately, it looks like live conferences are making a comeback.  Just to name a few … HR Tech, Unleash, Cornerstone’s Convergence, Fuel50’s FuelX, etc.   But not everyone wants to go back to in-person events only.  According to a recent LinkedIn poll I conducted, the highest percentage of people want to attend work events in 2023 offered as hybrid (58%) versus in person (39%) or virtually only (3%). Hybrid was popular because you can choose to attend in person or virtually based on your budget, preference, and schedule.  Live conferences […]

Making the Most of Your Corporate Events in 2022

Posted on by

‘Tis the season for new year’s resolutions. We’re all thinking about how we can do better in 2022, and if you’re a vendor planning to host events in the coming year, 3Sixty Insights has some advice to share. We’ve seen many vendors going all-in on events in the COVID era. Some have been great; others, not so much. Below are our takeaways from the past few years. First, let’s agree that event hosts should always offer virtual options. Even as we prepare for more in-person events, we must continue to provide virtual accessibility. If COVID has proven one thing, it’s that we are all living with uncertainty: about the future, about the right decisions, and about our own and others’ comfort levels. At this point, […]

How to Properly Measure Marketing in Today’s Market

Posted on by

You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in my opinion is short-sighted. The true success of marketing is measured on multiple levels that align them closer to the sales teams they support and the ultimate goals of the business itself. Businesses struggle with how to properly measure marketing activity because so many marketing activities have indirect results. Consider: how does one properly quantify the end results of a social media campaign or magazine, newspaper, or TV ads? Before a marketing department can set proper goals, it needs a starting point. In order to […]