Making the Most of Your Corporate Events in 2022

‘Tis the season for new year’s resolutions. We’re all thinking about how we can do better in 2022, and if you’re a vendor planning to host events in the coming year, 3Sixty Insights has some advice to share. We’ve seen many vendors going all-in on events in the COVID era. Some have been great; others, not so much. Below are our takeaways from the past few years. First, let’s agree that event hosts should always offer virtual options. Even as we prepare for more in-person events, we must continue to provide virtual accessibility. If COVID has proven one thing, it’s that we are all living with uncertainty: about the future, about the right decisions, and about our own and others’ comfort levels. At this point, […]

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How to Properly Measure Marketing in Today’s Market

You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in my opinion is short-sighted. The true success of marketing is measured on multiple levels that align them closer to the sales teams they support and the ultimate goals of the business itself. Businesses struggle with how to properly measure marketing activity because so many marketing activities have indirect results. Consider: how does one properly quantify the end results of a social media campaign or magazine, newspaper, or TV ads? Before a marketing department can set proper goals, it needs a starting point. In order to […]

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