Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified […]
In our calls with multiple HR tech end-users in 2025, Nick Biron and I repeatedly came across a similar theme: when vendors appear similar on paper, service and genuine human relationships often become the real differentiators. This ties into a […]
As enterprises wrestle with how to adopt AI responsibly, they’re rediscovering the same lesson cybersecurity mastered years ago: trust must be earned, verified, and continuously monitored. The Trust Recession in Technology I recently had the opportunity to sit down with […]
In this video, Nick Biron from 3Sixty Insights shares a key insight from working with software buyers: features and functionality are no longer the primary differentiator, they have become table stakes. What really wins deals is how sales teams engage, […]
In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and […]
AT&T’s Market-Based Culture Shift and What It Reveals About the Future of Work Part 2 of 2: What It Means for the Job Market, HR Leaders, and the Future of Performance Management Editors note: This is the second part of […]
Part 1 of 2: Inside John Stankey’s Memo and the Rise of Market-Based Management at AT&T One piece of workplace-related news that I haven’t been able to get out of my head is the memo AT&T CEO John Stankey sent […]
Utilizing Analytics to Inform and Drive HR Transformational Initiatives Introduction In the dynamic landscape of human resources, the role of data and analytics has evolved from a mere supportive function to a central pillar in shaping HR strategies and decisions. […]
Remember those mysterious farm implements from the Shelburne Museum I wrote about last week AI Is Not Always the Answer? Tools that clearly served important purposes in their time, but whose actual utility has been lost? That same disconnect between […]
Agentic AI is becoming table stakes, but the pricing model is broken for HR tech vendors. Given that platforms like ChatGPT are free for most HR tech users—or built into the existing fee structures for HR tech platforms—I fear that […]
Many HR tech companies’ go-to-market strategies are fixated on enhancing employee experience. There’s often a heavy emphasis on frontline efficiency achieved through a bottom-up approach to bolster business. They aim to help employees first, enabling them to be more productive, […]
That’s Cool! What is it? (The AI Feature Trap That Can Kill Early-Stage Companies) One of my favorite places to go is the Shelburne Museum in Vermont. Walk into one of the buildings on the expansive grounds and you’ll find […]
A Roadmap to a Harmonious and Productive Transformation Introduction In today’s dynamic and competitive business landscape, organizations are increasingly recognizing the pivotal role of Human Resources (HR) in driving transformation and achieving strategic goals. A critical aspect of successful HR […]
One thing’s for sure in HR tech: everything is agentic AI. Or better yet, just “agentic.” In the frigid back conference halls of the Mandalay Bay convention center, past the food court, and up the escalator banks, the word “agentic” […]
This interview is part of Workology’s HR spotlight series, where they highlight influential HR leaders who are shaping the future of work through bold ideas and real-world impact. For this post, they spoke with Nicole Roberts, 3Sixty Insights Analyst, Founder and […]
In this video, Nicholas Biron of 3Sixty Insights draws a sharp contrast between the in-store experience of legacy retailers and the seamless efficiency of online shopping. What starts as a simple school shopping trip quickly becomes a lesson in why […]
In this video, Nicholas Biron underscores the real power of independent, third-party research in marketing. While vendors often publish their own case studies, these pieces rarely carry the depth or credibility needed to influence buyers—or withstand scrutiny. Nicholas explains how […]
Introduction For many small and mid-sized businesses, there’s no such thing as an “HR department.” Budgets are tight, margins are slim, and every hire must quickly and directly contribute to growth or business operations. Typically, SMBs handle HR in one […]
Running the financial side of a small and mid-sized business (SMB) is complex enough, but adding workforce management, benefits, and compliance to the mix stretches capacity even thinner. For many SMBs, hiring a full-time HR professional is simply financially out […]