Nicholas Biron

Chief Executive and Research Officer

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Nick has more than 25 years of experience in high tech, including 24 years of corporate sales and organizational growth experience in the enterprise software, high tech and technology research industries. Over the past 18 years, he has specialized in building and managing a variety of organizations & territories in the enterprise research industry. As a team leader with Boston’s Aberdeen Group, Nick was responsible for the initial launch of new and emerging enterprise technology research practice areas, such as Wireless & Mobility, Network & Application Performance Management, and Unified Communications. This role was dedicated to building out and maintaining these new areas along with creating the initial research and account planning. As Co-Founder of Boston’s Blue Hill Research, Nick was responsible for the initial business plan, launch, and continuous growth overseeing Sales, Marketing, and Operations. Later, Nick served as the US North East & United Kingdom business lead overseeing account and research strategies for the territory for Mercator Advisory Group. After spending the past 24 years strategizing with businesses of all shapes and sizes, Nick noticed a pattern of challenges within the software buying cycle, both on the buyer and seller side and founded 3Sixty Insights with a goal of helping organizations make better and more efficient decisions.

Analyst Insight: isolved’s Strategic Approach to Sustainable Growth and Outstanding Customer Experiences

Posted on May 6, 2025May 6, 2025 by Nicholas Biron

I recently attended isolved’s Analyst Summit in Scottsdale, AZ, which gave me the opportunity to gain valuable insights into the company’s strategic direction. I was front and center to witness their commitment to exceptional customer experiences and deliberate, sustainable growth. isolved has been a longstanding customer of 3Sixty Insights, which has provided us visibility into their evolution and strategic long game. This Analyst Insight highlights some of the items covered at isolved’s event, and the company’s journey, marked by thoughtful expansion and unwavering focus on customer success, which stands out in an industry often dominated by aggressive year-over-year growth strategies where the only goal is “revenue.” Legacy and Current Position isolved has carved a unique position in the Human Capital Management (HCM) and Payroll market […]

Analyst Insight: Addressing the HR and Leadership Disconnect

Posted on February 18, 2025February 18, 2025 by Nicholas Biron

Today’s business landscape, marked by rising costs, increasing labor expenses, compliance demands, and global disruptions, has left many businesses struggling to stay efficient and profitable. In response, executives are pressuring sales teams and seeking cost-cutting measures. What’s often overlooked is the potential for Human Resources (HR) to drive profitability through initiatives that align with business goals by valuing the organization’s people. When HR works in tandem with executive leadership and integrates with the overall business strategy, the resulting consonance supports both people and the bottom line. The Modern Time of HR Until recently, HR’s role was mainly administrative rather than strategic — providing a compliance perspective, headcount, or administering payroll and benefits, but rarely driving organizational decisions. However, the COVID-19 pandemic deeply impacted the HR […]

Tips for Upping Your Social and Blogging Game

Posted on January 13, 2025January 13, 2025 by Nicholas Biron

At 3Sixty Insights, we’re always looking for ways to elevate our impact and connect with the community. Recently, while working with one of our analysts to help develop a stronger social media strategy, I shared some key tips for success. It struck me that these insights could benefit many others as well, so I’m excited to share them with our broader community! Whether you’re an analyst, vendor, sales professional or just someone looking to expand their presence, these strategies can help you stand out. 1. Post About Industry News, Vendor, and Account Announcements Highlight Major Announcements: Big news, such as acquisitions, changes in strategy, or product launches, deserves a well-thought-out social media post or blog articles. These are opportunities to showcase your perspective and insights. […]

Enhancing HR and Administrative Efficiency: Key Takeaways from Dayforce’s Discover Event

Posted on November 21, 2024December 13, 2024 by Nicholas Biron

Last week, I had the opportunity to attend Dayforce’s Discover event, and once again, it was evident that the world of HR technology continues to evolve rapidly. Much like other organizations we’ve engaged with, Dayforce has been making impressive advancements in refining its software and solutions. It’s an exciting time for organizations looking to improve operations through technology. As we continue to witness, technology is making a significant impact on how businesses function, and it’s increasingly clear that the integration of software solutions is helping organizations streamline operations, reduce costs, and ultimately, work better. At the event, two key takeaways from Dayforce’s messaging really stood out to me: 1. Enabling HR Professionals to Do the Work They Were Meant to Do Dayforce’s tagline, “Allow professionals […]

Navigating Modern HR: Key Takeaways from UKG’s Aspire Event and the Strategic Role of Great Place to Work

Posted on November 19, 2024November 18, 2024 by Nicholas Biron

Attending the recent UKG Aspire event was an inspiring experience, filled with announcements and roadmap insights that reflect UKG’s forward-thinking approach to HR technology. Beyond unveiling new capabilities, UKG demonstrated its commitment to transforming corporate culture and aligning organizations on a path that prioritizes people and purpose. With so many challenges facing HR today, UKG’s focus on culture through Great Place To Work® (GPTW) resonated as both timely and strategic. A Foundation Built on Culture and Data Back in 2021, UKG acquired Great Place To Work (GPTW) with a vision that’s proving essential in today’s HR landscape. For businesses navigating rapid changes in work, economy, and technology, GPTW provides an invaluable framework to cultivate stronger corporate culture. GPTW has collected and analyzed tens of millions […]

Subscription Models: The Key to Accountability in Software and a Spotlight on Unit4’s Customer Success Approach

Posted on November 13, 2024November 13, 2024 by Nicholas Biron

In today’s competitive market, subscription services have become a dominant go-to-market strategy for software vendors. This model fundamentally changes the dynamic between vendor and customer. Unlike traditional on-premises software, where vendors typically realize profits upfront and have less immediate incentive to deliver ongoing value, subscription-based models rely on customer retention and satisfaction to succeed. If the product or experience falls short, customers can easily churn. However, if vendors consistently deliver value, they foster long-term loyalty. This ongoing commitment keeps vendors accountable, pushing them to invest in robust customer experiences to drive growth and revenue. Yet, despite the growing importance of customer experience in a subscription model, many vendors are still catching up. Most still focus on new software features or flashy AI capabilities without prioritizing […]

Monthly Research Recap | October 2024

Posted on November 1, 2024October 31, 2024 by Nicholas Biron

Recent Research: Market Alert: Unlocking Hiring Efficiency: Paychex’s New AI Recruitment Tool for SMBS Paychex has introduced Paychex Recruiting Copilot, an AI-powered recruitment tool designed to help small- and medium-sized businesses (SMBs) streamline their hiring process. Partnering with Findem, the solution enables businesses to quickly identify and engage qualified candidates through an AI-driven search engine that analyzes job requirements, candidate skills, and experience. Integrated with Paychex Flex, this tool enhances existing recruiting, applicant tracking, and onboarding features, positioning Paychex as a leader in delivering enterprise-level capabilities to the SMB market. Recent Articles: The Link Between Financial Wellness and Employee Performance In 2024, roughly 60% of Americans report living paycheck to paycheck, highlighting a growing financial strain on the workforce. This stress impacts not only employees’ […]

The Link Between Financial Wellness and Employee Performance

Posted on October 31, 2024October 31, 2024 by Nicholas Biron

Roughly 60% of Americans reported living paycheck to paycheck in 2024. These numbers are unsettling, especially given their consistent growth. But it also means nearly two-thirds of the U.S. workforce could face a financial crisis over something as simple as a flat tire. The downstream effects of this are not just confined to workers. They also impact the performance of the businesses they work for. If you’re stressing about finances, you show up to work distracted and overwhelmed before the workday even starts. In response to this issue, companies like DailyPay and Chime are taking innovative approaches to addressing financial wellness in the workplace. Their focus isn’t just on providing financial education but on creating actionable tools that empower employees to manage and improve their […]

Video: Anatomy of a Failed Campaign – Dunkin’s Halloween Bucket Misstep and Supply Chain Lessons

Posted on October 29, 2024October 24, 2024 by Nicholas Biron

When a campaign promises big returns but falters in execution, the consequences ripple through revenue, brand perception, and customer loyalty. In this video, Nicholas Biron dissects Dunkin’s recent Halloween bucket campaign, revealing how misaligned supply chains and poor coordination turned a clever marketing idea into a missed opportunity. With vivid real-world insights, he uncovers the costly gap between demand generation and operational readiness – a lesson not just for retail but for any business that runs campaigns without seamless internal alignment.

Video: Analyst Firms vs. Influencers – Debunking Pay-for-Play Myths

Posted on October 24, 2024October 24, 2024 by Nicholas Biron

In this video, Nicholas Biron dives into a candid conversation with a senior executive about a common misconception in the research space: the idea that analyst firms operate under a ‘pay-for-play’ model. Drawing from his experience with top industry giants like Forrester and Gartner, Nicholas sheds light on the nuanced realities of research firms, explaining how interactions with analysts work, where the lines blur, and why many vendors misinterpret these relationships. This discussion also highlights the growing role of influencers in HR and technology markets. Nicholas contrasts influencers with traditional research firms, showing how each group brings unique value—whether through strategic advisory work or enabling sales and marketing efforts. Whether you’re a vendor, executive, or industry insider, this video offers a fresh perspective on the […]

3Sixty Insights Named to Fama’s 35 Favorite Influencers in Q3 2024

Posted on October 22, 2024October 21, 2024 by Nicholas Biron

We are thrilled to announce that 3Sixty Insights has been recognized alongside our own Nicholas Biron and Dylan Teggart as part of the esteemed Fama’s 35 Favorite Influencers in Q3 2024! This honor underscores our commitment to providing actionable insights and research that shape the future of HR and talent acquisition. View the full list of Fama’s 35 Favorite Influencers in Q3 2024 here: Fama’s 35 Favorite Influencers in Q3 2024

Debunking the Pay-for-Play Perception in Analyst Firms

Posted on October 7, 2024October 7, 2024 by Nicholas Biron

Two weeks ago at HR Tech, I had an insightful conversation with an executive from one of the larger HR and Payroll organizations in our space. His perception of analyst firms, largely shaped by interactions with Forrester and Gartner, was that many operate on a “pay-for-play” model. This perception, while understandable, doesn’t reflect the reality of how most research firms—including 3Sixty Insights—function. As we delved deeper into the discussion, it became clear that this misconception is common among vendors. In this article, I want to break down the differences between major firms like Forrester and Gartner, other research firms, and influencers, to help clarify how the research industry operates. Understanding Forrester and Gartner: Not Truly “Pay-for-Play” Forrester and Gartner are often seen as the […]

Video: Exploring Key Trends in Technology and Its Impact on Employee Experience

Posted on October 3, 2024October 3, 2024 by Nicholas Biron

In this video, Nicholas Biron from 3Sixty Insights shares an in-depth overview of the research areas his team is focusing on over the next 6 to 12 months. He delves into how software and technology are shaping the employee experience, enabling managers, and supporting small businesses with HR systems. Nicholas also highlights the importance of payroll innovations and people analytics in today’s organizations. Whether you’re a practitioner or a vendor, 3Sixty Insights invites you to contribute your stories and experiences to help shape their research agenda.

Video: Anatomy of a Failing Business – Lessons from Iconic Brands

Posted on September 6, 2024September 6, 2024 by Nicholas Biron

Nicholas Biron from 3Sixty Insights delves into the anatomy of failing businesses, shedding light on why once-iconic brands are facing bankruptcy at alarming rates. Drawing on examples like Sears, Nicholas explores critical mistakes businesses make—from leadership decisions made in isolation to harmful cost-cutting measures that erode customer experience. With practical observations and key takeaways, this video serves as a vital guide for businesses to avoid the common pitfalls that lead to decline, emphasizing the importance of innovation, marketing, and listening to both customers and employees.

Video: The Power of Storytelling and Differentiation in a Competitive Market

Posted on August 9, 2024August 9, 2024 by Nicholas Biron

In this insightful video, Nicholas Biron from 3Sixty Insights emphasizes the critical importance of storytelling and differentiation in today’s competitive market. While many vendors offer similar features and functionalities, the true distinction lies in how organizations present their unique narratives and strengths. Nicholas highlights the success of companies like Harry, who thrive by focusing on their niche markets and leveraging their authentic heritage to resonate with clients. This approach not only differentiates them but also drives their success in the market. Embracing your unique story and strengths is key to standing out and achieving sustained business growth.

Press Release – Analyst Firm 3Sixty Insights Launches Partnership With WorkforceAI.News

Posted on June 12, 2024June 12, 2024 by Nicholas Biron

BOSTON (June 12, 2024) – 3Sixty Insights Inc., a leading research and consulting firm, and WorkforceAI.News, a news service providing news and insights about the use of AI and technology by HR functions, announced a partnership under which they will jointly produce and publish industry media products and analysis. Under the agreement, 3Sixty Insights will spearhead business development efforts for WorkforceAI, while the media company incorporates 3Sixty’s intelligence and analysis into its editorial package. Mark Feffer, editor and publisher of WorkforceAI, has joined 3Sixty Insights as a contributing analyst. “Our partnership with WorkforceAI will allow 3Sixty Insights to reach a wider range of industry leaders,” said 3Sixty Insights Founder and CEO Nicholas Biron. “Plus, working Mark Feffer’s insights into our line of products and services […]

Video: Unveiling the Downfall of Industry Titans: Lessons from Sears and Beyond

Posted on May 24, 2024May 24, 2024 by Nicholas Biron

As businesses once deemed invincible crumble, the harsh reality of today’s economic landscape becomes clear. In this exploration, Nick Biron dissects the anatomy of failure among major corporations and retail giants, revealing patterns of leadership myopia and missed opportunities. Sears, once a beacon of retail, serves as a stark example of how strategic missteps and an aversion to innovation can topple even the mightiest. Join us as we unravel the critical errors that transform industry titans into cautionary tales, highlighting the importance of adaptive foresight in an ever-evolving market.

Video: Mastering Vendor Differentiation – Beyond Features and Functionality

Posted on May 17, 2024May 16, 2024 by Nicholas Biron

Join Nick Biron from 3Sixty Insights as he delves into the heart of what truly sets successful vendors apart. In this insightful video, Nick highlights the critical importance of storytelling and differentiating factors in standing out among the competition. Discover how focusing on unique strengths and industry-specific solutions can transform your approach and drive success in any market.

Video: Nicholas Biron on Maximizing Cloud Profitability Through Enhanced Customer Experience

Posted on May 10, 2024May 10, 2024 by Nicholas Biron

Nicholas Biron from 3Sixty Insights delves into the transformative impact of cloud technology on the buying process and revenue models. He highlights key strategies for vendors to enhance customer retention and maximize profitability in a fast-paced cloud environment.

Video: How Engaging with Research Firms Can Elevate Your Professional Journey

Posted on May 3, 2024May 2, 2024 by Nicholas Biron

Nicholas Biron of 3Sixty Insights delves into the critical role of end users and practitioners in today’s research ecosystem, marking the second installment of our enlightening series on working with analysts. This concise exploration not only demystifies the decision-making processes but also emphasizes the unique, unbiased perspectives that research firms provide to foster informed, strategic choices in technology and career advancement. Dive into this essential guide to understand how leveraging expert insights can significantly enhance your professional trajectory and operational success.