Research Note: Unleashing the Power of Influencers: Transforming Organizational Change through Performica

Research Note: Unleashing the Power of Influencers: Transforming Organizational Change through Performica Introduction:

In today’s rapidly evolving business landscape, organizations are constantly seeking innovative ways to drive change and transformation. One area that has emerged as a powerful catalyst for organizational growth is the utilization of key influencers. These influencers, from within the ranks of employees, possess the ability to shape company culture, enhance employee engagement, and drive positive change.
In this Research Note, 3Sixty Insights explores the transformative impact of influencers on organizational change and transformation through the lens of an insightful interview with Katherine Stueland, President and CEO of GeneDx.

An Urgent Quest for Answers

GeneDx, an organization committed to ending the diagnostic odyssey for individuals with rare diseases, understands the immense challenges faced by patients and their families in their desperate pursuit of accurate diagnoses. This arduous journey often entails years of uncertainty, pain, and frustration. Stueland sheds light on the profound impact of this diagnostic odyssey, stating, “On average, it takes eight years for a child to be diagnosed with a rare disease. There’s a lot of pain and suffering, frustration, and a major health economic reality.”
The diagnostic odyssey not only affects the well-being of patients but also imposes a significant burden on their families. Stueland acknowledges the emotional toll it takes, as families navigate through countless doctor visits, inconclusive tests, and even misdiagnoses. She recognizes the urgency of providing swift and accurate diagnoses, particularly for children and infants in the neonatal intensive care unit (NICU). Stueland asserts, “We aim to help people at every stage of life, get them diagnosed as quickly as possible… and get them on a healthier path sooner.”
Amidst the challenges posed by the diagnostic odyssey, GeneDx underwent an acquisition and subsequent restructuring, which engendered fear and uncertainty among employees. Stueland candidly admits, “The financial pressures created a sense of fear and uncertainty amongst our employees.” In such trying times, Stueland emphasizes the crucial role of the company’s mission in driving employee engagement and cohesion. She firmly believes that a deep connection to the mission, combined with improved interconnectivity and addressing employee concerns, can invigorate the workforce and foster a culture of commitment and shared purpose.

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