The challenge with marketing in small business, is that you just do not have enough budget and resources to market like the big guys. This can create a challenge when coming up with new marketing campaigns and ensuring those campaigns […]
How to Develop a Social Media Marketing Strategy for Your Business
For as long as social media has been around, there are still many small and medium-sized businesses that have not fully embraced social media marketing. It was estimated in 2017 that 81 percent of the US population has a social […]
How to Make CRM Play a More Important Role in Your Small Business
Most CRM systems these days such as: Salesfore.com, Zoho, SugarCRM, Infusionsoft, and HubSpot are highly customizable, yet, even at their bases, they have enough capability to have significant impact on your business and efficiencies within it. In spite of this, […]
The Marketing Magic of Beats by Dre
Beats by Dre is arguably one of the most successful marketing stories in recent history. Sure, Dr. Dre and Jimmy Iovine are very successful businessmen and music producers, but what really made the sale to Apple was their success in […]
Why A Free Trial Should Be Part of Your Business Strategy Today
What do Netflix, DropBox, Salesforce.com, HubSpot, Hulu, and Spotify all have in common? They all offer up their services for free either as a free trial or as a free service alternative to their premium paid service; they rely heavily […]
The Fall of Big Box Retail in Calculator-Driven Economy
A few months back, United had experienced some troubled times. And after having time to reflect, it brings a few certain thoughts to mind around how the world has changed for both consumers and big box retailers. As of late, […]
The Lifecycle of a Customer: Why is it Important to Track?
The lifecycle of a customer: why is it important to track? Ultimately it’s because the customer lifecycle directly links to increased sales velocity and higher client retention. Pareto’s Law, if you’re not familiar with it; is the rule of 80/20. […]
How to Properly Measure Marketing in Today’s Market
You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in […]
The Importance of Building a Financial Business Case for Today’s Buyer
In my last article (Changing of the Sales and Marketing Funnel in the New Age of Business Buyers), I talked about the importance of building a financial business case as part of the new sales and marketing funnel. Today, I […]
Changing of the Sales and Marketing Funnel in the New Age of Business Buyers
A few weeks ago I read a Blog article [How the Marketing Funnel Works From Top to Bottom, by Rebecca Lee White with TrackMavern] describing the changing dynamic of the technology sales and marketing funnel, shifting responsibility about 80% of the funnel […]
What Makes Your Business Different?
The other day skimming though LinkedIn and came across a post getting a great deal of attention. It was someone complaining about a response they received from a CEO after sending three prospecting emails…. The response from this CEO was fairly […]