In this episode of #HRTechChat, Dylan Teggart is joined by JD Dillon—advisor, speaker, and author of The Modern Learning Ecosystem—to unpack the “do more with less” reality shaping work in 2026 and why managers are taking the brunt of it. JD explains how constant change, unclear AI mandates, and shrinking labor budgets are pressing frontline and middle managers from both sides—corporate demands on one side, team needs on the other. Together, they explore why traditional leadership development isn’t meeting the moment, why “engagement” is losing meaning as a guiding metric, and what actually helps organizations adapt when disruption hits. JD makes the case that if you’re going to prioritize one investment in the employee experience, make it managers—by giving them time, clarity, and permission to […]
Business Strategy
Quietly Becoming the Differentiator in GTM
There is a reason sales reps still exist. There’s also a reason brands continue to rely on founders, executives, employees, and even public figures to carry their message. From celebrities lending credibility to consumer brands, to founders and operators becoming the public face of B2B companies, trust has always been transferred through people. People buy from people they trust. Not workflows. Not sequences. Not platforms. Even as go-to-market becomes more automated, that truth has not changed. If anything, it has become more visible. This tension came up repeatedly in recent conversations, including a GTM Innovators discussion with Joey Lai, where the conversation kept circling back to the same unease: Buyers are seeing more messages than ever, yet trusting fewer of them. The Signal Trust is […]
Are GTM Teams Vibe Coding Before They Commit to Platforms Like Gainsight?
In many cases, GTM software underdelivers not because it lacks capability, but because teams commit to it before they are operationally ready to absorb it. That observation has been coming up with increasing frequency in recent conversations with customer success leaders, RevOps teams, and GTM executives. Not as a complaint about specific vendors, and not as a rejection of platforms altogether, but as a quieter shift in when buying decisions are made. Instead of moving directly from problem recognition to platform purchase, some teams are inserting a new step in between: building lightweight, AI-assisted internal tools to pressure-test workflows before committing to a full solution. What’s emerging looks less like “build versus buy” and more like “build to get ready.” Let’s Discuss a Recent Example This signal surfaced during a recent episode of the Prompted […]
When Organizational Change Becomes Organizational Damage
Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, years ago I wrote extensively about how organizations fail when they cannot keep pace with technology, competition, and shifting market dynamics. That belief has not changed. What has changed is the type of organizational change I am seeing. In many cases, it is so disruptive that it genuinely raises the question of how some businesses manage to stay operational, let alone profitable. One of the earliest themes I raised in this series was the rapidly shrinking tenure of executive leadership. CEOs, CROs, CMOs, and product […]
AI Onboarding Is Becoming as Important as Employee Onboarding
AI is on, but the value is inconsistent. Across GTM teams, AI is everywhere. Copilots draft messages, models prioritize accounts, systems suggest next best actions, and forecasts increasingly rely on machine-driven insight. And yet, a familiar refrain keeps surfacing in conversations with operators and executives alike: sometimes it works, sometimes it doesn’t. This is often framed as an AI maturity problem. In practice, it looks more like an organizational readiness problem. After a year of pilots, labs, and real-world experimentation, the models themselves are no longer the primary constraint. They are improving quickly, shaped by widespread usage and constant iteration. The shift we are now seeing is not about whether AI works. It is about whether organizations are prepared to work with it at scale. […]
The Hidden Cost of Organizational Restructuring: A Caution to Executive Leaders
Early in the year, many executive teams confront what feels like an unavoidable reality: organizational restructuring. Budgets reset. Strategies are revisited. New leadership arrives. Pressure mounts to fix what is not working and accelerate progress toward new goals. On the surface, restructuring can feel decisive. It signals action. It creates the impression of transformation. And to be clear, restructuring does have its place. Done thoughtfully, it can unlock efficiencies, clarify accountability, and better align an organization to its market. However, after speaking with hundreds, if not thousands, of businesses across industries, both end users and vendors, I believe there is an uncomfortable truth many executives underestimate. Wide, sweeping organizational restructuring is one of the most disruptive actions a company can take, often with consequences that […]
When Enterprise Social Became the New Press Release Wire
Remember when social media felt creative? When brands experimented in public. When posts sounded human. When the goal was to learn what resonated, not just to avoid what might blow up. Maybe that’s just showing my age, or maybe it’s just having experienced a change in the way brands use social media over the last two decades. A bit of nostalgia if you will. Because enterprise social media did not die. It got professionalized. And in the process, it quietly became something else entirely. Enterprise Social Narrowed Instead of Expanding. It Got Safer. Enterprise social today looks less like a growth channel and more like a modern press release wire: approved messages, distributed at scale, optimized for consistency and safety rather than experimentation. This didn’t happen because social teams forgot how to be creative. It happened because the cost of being […]
When 80% Becomes Good Enough: How Categories Collapse Into Features
We are seeing more GTM categories compress into platform features, not because point solutions stopped innovating, but because platforms already own two advantages that are hard to overcome: the system of record and distribution. Once a platform owns where data lives and where work happens, it gains the ability to embed capabilities directly into existing workflows, bundle them into existing contracts, and price them at or near zero marginal cost. At that point, even a strong point solution faces a tougher question than feature parity: Is the incremental value worth the incremental cost and complexity? Why This Is Happening Now Several forces are reinforcing each other: Systems of record are consolidating. CRMs and revenue platforms increasingly serve as the canonical source of truth. Distribution has […]
The Hidden Cost of AI in Marketing: When Thinking Gets Outsourced
Why critical thinking is becoming marketing’s most valuable skill AI has changed marketing faster than almost any technology before it. In a matter of months, tools like ChatGPT, Copilot, and Claude have made it possible to generate campaigns, content, ads, and messaging variations at a speed that would have been unthinkable just a few years ago. For many teams under pressure to do more with less, that speed feels like a lifeline. But there’s a quieter question emerging beneath the hype: If marketing is getting easier to execute, why does so much of it feel increasingly forgettable? That tension sat at the center of a recent GTM Innovators conversation with Joey Lai, B2B Marketing Director at Mastercard. What followed wasn’t an anti-AI rant, but something […]
GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer
AI has made it easier than ever to produce content, launch campaigns, and optimize performance at scale. But has it actually made marketing better? In this episode of GTM Innovators, Kyle James sits down with Joey Lai, B2B Marketing Director at Mastercard, for a candid and deeply thoughtful conversation about what’s being lost as AI tools become embedded in everyday marketing work. Drawing on her experience across fast-growing startups and large enterprise organizations, Joey argues that while AI accelerates output, it often erodes the critical thinking, creativity, and human insight that separate average marketing from great marketing. Together, they explore why optimization has become easier, originality has become rarer, and why the next generation of marketers faces a very real risk of outsourcing their thinking along with their tasks. This conversation goes beyond AI hype to examine: […]
#HRTechChat: The Economics of HR – Speaking the Language of Business with Maria Scarangella
In this episode of #HRTechChat, Nicole Roberts is joined by Maria Scarangella to tackle one of the most persistent challenges facing HR today: proving business value in a climate defined by cost pressure, efficiency mandates, and heightened executive scrutiny. Drawing on her 37-year career at GEICO—including leadership of a $2.5B P&L—and her current work building Marstella, Maria explains why HR risks losing its strategic seat when it speaks only in HR metrics instead of business outcomes. Together, they explore how quantifying the true cost of hiring, onboarding, training, and turnover can fundamentally change executive decision-making—from smarter workforce planning to more targeted investments in technology and development. Maria outlines why “a lot” is not a number, how lifecycle cost visibility creates accountability across leaders, and why […]
#HRTechChat: Jeff Smith of 15Five on Building Better Managers in the Age of AI
In this episode of #HRTechChat, Nicole Roberts sits down with Jeff Smith, COO of 15Five, to unpack what it really takes to build better managers in an era of AI, constant change, and overflowing HR to-do lists. A psychologist by training with deep R&D and product experience, Jeff brings a rare lens on how organizations can redesign systems, expectations, and technology to truly support people leaders—not just measure them. They dig into the mounting pressure on HR and managers, the shift from “HR owns all people issues” to shared accountability, and why management has to be treated as a daily practice, not a one-time promotion. Jeff explains how tools like 15Five and Kona AI can turn everyday one-on-ones into continuous performance data, simplify review cycles, […]
Analyst Insight: What Makes a Certified Great Place To Work Company
Many careers pages today seem to carry a badge: “Great Place To Work Certified.” But to the job market, what does it typically signal, and where does it fall short? As an analyst engaging with HR leaders, employees, and HR tech vendors, it seems like Great Place To Work certification is seen less as the sole indicator of a “good company” and more as part of a body of evidence that includes retention statistics, internal mobility metrics, cultural trends, and employee feedback initiatives. Taking a Closer Look Great Place To Work (GPTW) is a workplace culture consultancy that has spent over 30 years researching employee experience and positioning itself as a global authority on workplace culture. GPTW says more than 10,000 companies across 60 countries […]
Video: Human in the Loop or Just a Checkbox? Rethinking AI in HR and Support
In today’s video, Nicholas Biron break down a growing problem in both customer service and employee experience: AI is being used as a barrier, not an enabler. Vendors love to talk about “human in the loop,” but in reality, that human is usually sitting behind the scenes, not where customers and employees actually interact. The result? Frustration, loss of empathy, and an experience that feels increasingly robotic. He shares real example; from trying to reach a live agent at major providers, to a recent doctor’s visit where AI-driven prompts replaced real human connection, to how AI is affecting performance management. But it’s not all doom and gloom. AI can dramatically improve experience when used correctly. Payroll support is a great example, where AI agents can […]
Council Guest Post: HR Transformation: Effective Communication Strategies
Building Trust and Engagement through transparent and effective communication Introduction The landscape of Human Resources (HR) is continuously evolving, driven by technological advancements, globalization, and changing workforce dynamics. As organizations seek to stay competitive, HR transformation has become a vital process. However, any transformation journey can be fraught with challenges, and one of the most critical aspects of navigating these challenges is ensuring transparent and effective communication. Effective communication strategies not only facilitate the smooth implementation of changes but also build trust and engagement among employees. The Importance of Communication in HR Transformation Initiative Communication is the lifeblood of any organizational change. In the context of HR transformation, it ensures that all stakeholders are informed, engaged, and aligned with the transformation goals. Transparent communication helps […]
Video: Are Vendors Losing by Overloading on AI Features?
In this video, Nicholas Biron discusses a growing trend in vendor presentations: overloading audiences with AI features instead of focusing on solving real business problems. He shares observations from virtual analyst updates and emphasizes that line-of-business executives often lack advanced AI sophistication. Vendors are urged to differentiate by addressing customer challenges and practical outcomes rather than feature dumps.
Efficiency, Precision, and Discovery: Lessons from Vanillasoft’s Marketing Leaders
As part of our ongoing Go-to-Market (GTM) Research, I recently sat down with Jeannie Zaemes, Senior Vice President of Marketing, and James Bishop, Vice President of Marketing at Vanillasoft, for an open conversation about how marketing and GTM strategies and programs are evolving. Vanillasoft is a leader in sales engagement and lead management, giving marketing and sales teams a structured and consistent way to reach prospects, respond quickly, and convert more opportunities. The platform helps organizations streamline outreach, focus on the right accounts, and run GTM programs that are both efficient and precise. By unifying workflows and surfacing actionable signals, Vanillasoft enables customers to turn data into real discovery and momentum in their pipeline. What unfolded was a candid discussion about the state of modern marketing and how efficiency, data precision, and […]
Video: Executive Turnover Is Disrupting Business – Here’s How to Keep Momentum
In this video Nicholas Biron explores the rising challenge of short executive tenures, now averaging around 18 months, and how this trend disrupts organizational strategy, marketing plans, and product execution. Drawing on research and firsthand observations, Nicholas emphasizes the importance of leadership retention and institutional knowledge for business success. He cautions that frequent executive changes can stall momentum, create strategic uncertainty, and ultimately hinder organizational growth.
Research Agenda: 2026 Go-to-Market B2B
Introduction Building on the insights and conversations from the 2025 GTM Research Agenda, this year’s focus deepens our understanding of how efficiency, authenticity, and AI collaboration are shaping modern go-to-market strategies. Through discussions with industry leaders and operators, we’ve identified emerging intersections between human creativity, data-driven precision, and automation. The 2026 agenda continues this exploration, emphasizing community-driven learning and practical application across the GTM ecosystem. These topics remain working hypotheses but have matured through initial discovery and community conversations. They are shared here to invite continued exploration and deeper dialogue with practitioners, vendors, and operators. Rather than presenting final positions, our intent is to surface the most relevant and timely GTM questions for 2026. We will continue to solicit input, opinions, and insights from practitioners […]
Small Gestures, Big Impact: Elevating Customer Experience in HR Technology
In our calls with multiple HR tech end-users in 2025, Nick Biron and I repeatedly came across a similar theme: when vendors appear similar on paper, service and genuine human relationships often become the real differentiators. This ties into a video Nick recently shared with me that touches on the concept of creating ‘moments that matter’ in sales and customer service. It’s those moments where a vendor goes just a little bit further than they need to to make you feel special or like your specific needs are being heard. According to the presenter, a 10% improvement across seven such moments can “double” revenue with that customer. I’m not sure the math is that simple, but anecdotally, it tracks with what we hear in HR […]