Salesforce Further Infiltrates HCM with Acquisition of Slack

Enter a highly infectious virus. To slow its spread, institute widespread lock-down orders. In tandem, order office employees to work from home and staff usually in the field to embrace unfamiliar, hybrid onsite-offsite schedules. Mix in a healthy dose of confusion to accompany this massive disruption to the heretofore expected way of doing things. Before 2020, collaboration tech was already the functionality all the cool companies had. It has suddenly become the must-have for just about any company as we approach 2021. Most nooks and crannies of the business could use effective applications for collaboration right now. Employees, customers, partners, prospects and other stakeholders need efficient, effective means, stat, to communicate, cooperate and coordinate. But end-to-end systems for the entire enterprise or silos of it […]

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Another Manufacture Rushes to Market and Fails

We continuously talk about how business moves at the speed of light these days and how businesses need to react to the market just as fast, but how fast is too fast? Samsung recently has been receiving criticism for major manufacturing issues regarding their folding phone before it even hit the market. Over the past few weeks, Samsung had been sharing preproduction versions of their $2,000 flip phone, only to have them fail within hours of first use… This, unfortunately, has become more the norm than the exception. The problem is that businesses are rushing to get their products to market without using them first and doing the proper smoke testing before adopting consumers as beta testers. This recently took center stage with Boeing, where […]

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Salesforce.com Pushes Businesses to Adopt New Lightning Platform

On December 17th, 2018 Salesforce.com announced a strategic move to shift all accounts to their new Lightning platform on a rolling basis… Salesforce.com’s new Lightning platform actually isn’t all that new as it has been around for a few years now, officially launching shortly. We find this forced shift to the new platform a little disconcerting, as most organizations are not ready for this shift. The challenge is that Salesforce.com’s growing customer base of 3.75 million users has become extremely familiar with the existing platform. Personally, I cannot remember much of a change in the overall platform for the past ten years. With this new change, Salesforce.com is essentially forcing their entire userbase (with the exception of early adopters) to relearn this new platform… This […]

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Landmark Case with TripAdvisor, Makes Businesses Think Twice About Reviews

It was announced on Wednesday, September 13th of 2018 that an Italian man would be jailed for nine months for running a business tied to fake TripAdvisor reviews. Reviews, especially for consumer-based businesses, mean everything… and unfortunately there are too many businesses that are more than willing to circumvent systems to provide fake reviews for products and services. We always highly recommended against using these services, as at the end of the day, it will negatively affect your business. Not only do real customers eventually catch on, but organizations such as TripAdvisor, Facebook, Amazon, Google, and Yelp are all working on solutions to combat such practices. This means that those reviews will eventually fall off, and there could be other ramifications such as fines or […]

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Dine Brands / IHOP Announces Name Change to IHOb

Dine Brands / IHOP recently announced that they will be changing their name to IHOb, and we have two theories for this recent announcement. The first being that this could all be a marketing gimmick that will be followed by a change in their menu or business model which, depending on the change, might be beneficial to the brand. The other could be more serious—where they are actually moving forward with the name change. IHOP, owned by Dine Brands which also owns Applebee’s, has been relatively flat from a revenue perspective over the past years…. Recently, Dine Brands attempted a bold marketing strategy with Millennials, and ended up failing greatly due to their misunderstanding of the age group. The name change could be a very similar attempt […]

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Bertucci’s Files for Bankruptcy

The restaurant industry has faced another blow with Bertucci’s filing for bankruptcy, citing changing climate along with cheaper and faster alternatives as the main reasons for the failing business. But is that really the case? We recently published on strategic innovation and the changing retail environments as organizations focus more on cost reduction vs innovation; this, unfortunately, is another case to add to the long list of failures. Bertucci’s has self-identified faster and less expensive competition as the primary drivers of revenue loss; however, their only noted attempt at remedying the situation was to add a 15-minute lunch option. Is that really innovation, or is it just adding a band aid to cover up the root issue? Both retail and the restaurant industries have been crying […]

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AOTMP Acquires Blue Hill Research

On Wednesday, January 10, 2018, AOTMP entered into an agreement to purchase Blue Hill Research and all of its assets, including existing employees: https://aotmp.com/aotmp-acquires-blue-hill-research. This is an interesting acquisition as AOTMP historically has been 100% focused on the Telecom Expense Management industry practitioners. In contrast, Blue Hill Research has a much wider focus on additional markets and the vendor community. The firm’s coverage includes areas beyond Telecom Expense Management, such as the Internet of Things, Mobility, Enterprise Analytics, Financial Operations, Governance Risk & Compliance, and Legal Technologies; Blue Hill Research clearly has a wider industry focus.  Along with this wider industrial focus, Blue Hill Research also has a strong focus on marketers within the vendor community as a key buyer with a product set to […]

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