Why Some Restaurants Win and Others Struggle

Posted on April 2, 2026April 2, 2026 by Nicholas Biron

For the better part of the last decade, Wednesdays have followed a simple pattern in my household. Somewhere between the workday winding down and the week feeling just long enough, my family and I head out to dinner. It is not a special occasion, not a celebration, just a routine. And over time, that routine has turned into something more valuable than I expected. It has become a lens into the restaurant industry at its most honest point. Wednesday is not a peak night. There are no built-in excuses. No surge of weekend traffic to mask operational issues. What you see on a Wednesday evening is, more often than not, the reality of a restaurant’s performance. What stands out is how stark the contrast has […]

Monthly Research Recap | March 2026

Posted on April 1, 2026March 31, 2026 by 3Sixty Insights Editorial Team

Recent Research: Research Agenda: Bridging Leadership and Labor – 3Sixty Insights’ 2026 Combined Workforce Agenda This Combined Workforce Agenda outlines the key research priorities for 2026 from 3Sixty Insights, focusing on how organizations can bridge leadership strategy and employee experience in the modern workplace. The agenda integrates perspectives from two analysts — Nicole Roberts and Dylan Teggart — each with complementary emphases on organizational leadership capability, workforce strategy, labor market dynamics, and technology-enabled work execution. Analyst Insight: California Labor Laws and Compliance: Burden, Benchmark, or Competitive Advantage? This Analyst Insight examines the widely held perception that California’s labor laws make the state unusually difficult for businesses to operate in. While the analysis finds that California does impose more complex compliance requirements than most U.S. states, […]

Why AI Governance Requires Narrative Alignment

Posted on March 30, 2026March 30, 2026 by Kyle James

A Simple Example That Isn’t So Simple Pulling on another thread from Conga Connect 2026, one of the more interesting conversations I had during the week was with Geoff Webb, VP Product and Portfolio Marketing at Conga. While much of the event focused on pricing, workflows, and AI embedded into revenue systems, our discussion kept circling a deceptively simple example that revealed a much larger issue. We started talking about NDAs. Not complex contracts or pricing strategy. Just NDAs. As Geoff pointed out, these are among the most common documents in any deal process, and yet they regularly slow things down. A rep sends one over, legal reviews it, questions come back, revisions happen, and what should be routine turns into delay. This is exactly […]

Three Signals About the Future of Revenue Execution from Conga Connect 2026

Posted on March 16, 2026March 23, 2026 by Kyle James

I spent this past week at Conga Connect 2026, speaking with customers, executives, and operators across the revenue ecosystem. The brand reveal will likely be the moment most attendees remember from the event. I covered that story separately. But in conversations with operators and revenue leaders throughout the week, a different set of signals stood out. They all pointed to the same underlying challenge: revenue teams are still struggling with friction inside the deal process. During the opening session, Conga CMO Celia Fleischaker shared several statistics that framed the scale of the problem. Only 8% of organizations report strong confidence in their pricing decisions. 45% say they lose deals due to slow quote approvals. 72% report that slow contracting increases risk and compliance exposure. […]

The Web Is Forking Again

Posted on March 9, 2026March 9, 2026 by Kyle James

Last week I wrote that SaaS isn’t dying. It’s being sorted. Thin workflow tools are under pressure, systems of record are becoming infrastructure, and the era of easy multiple expansion is behind us. That conversation was about repricing. This one is about rewiring. Underneath the market volatility, the internet itself is quietly adapting to a new kind of client. And if you zoom out far enough, the pattern looks familiar. When mobile arrived, the web did not disappear. It evolved. The same underlying systems and content still existed, but they were redesigned to render differently depending on the device. Responsive design and mobile-first frameworks did not replace the desktop web; they standardized it for a second client. Companies that recognized that shift early rebuilt their interfaces accordingly and captured the next wave of growth. We […]

Monthly Research Recap | February 2026

Posted on March 2, 2026February 26, 2026 by 3Sixty Insights Editorial Team

Recent Research: Research Agenda: Workforce Strategy, HR Enablement & HR Technology in an AI-Augmented World Nicole Roberts’ research agenda examines how workforce strategy, HR enablement, and HR technology are evolving as AI and automation reshape how work is performed and managed. The research focuses on enabling managers to lead effectively at scale, connecting skills and leadership capability to measurable business outcomes, designing HR–IT technology ecosystems that support AI-augmented work, navigating workforce transitions such as M&A and restructuring, and improving how organizations measure workforce performance to inform executive decision making. Grounded in practitioner experience and real-world case examples, the agenda emphasizes translating workforce data, technology investments, and workflow design into clearer decisions, stronger execution, and sustainable organizational capacity. Analyst Insight: Beyond Contact Data – How Apollo.io […]

SaaS Isn’t Dead. It’s Growing Up.

Posted on March 2, 2026March 9, 2026 by Kyle James

I was super early at HubSpot, a first one hundred employee. I watched the company go public. I used some of the gains from that IPO to put a down payment on my house. It was one of those rare moments where a long bet actually paid off in a tangible way. A year ago, HubSpot was trading above $800 a share. Today it sits in the low $200s. That is a decline of more than 70 percent in roughly twelve months. And it is not alone. Across B2B SaaS, billions in market cap have evaporated. Multiples have compressed. Growth stocks have been punished. The easiest narrative is that SaaS is dead and AI finished the job. I do not think that is what is happening. What we are seeing feels much more like SaaS growing up. The Easy Era […]

Is CRM Becoming Infrastructure?

Posted on February 23, 2026February 27, 2026 by Kyle James

A Quiet Migration Play Reshaping GTM For more than two decades, CRM has functioned as both the filing cabinet where structured customer data lives and the desk where go-to-market work gets done. If you wanted visibility, you logged into CRM. If you wanted to move a deal forward, you logged into CRM. If leadership wanted forecast accuracy, you logged into CRM. That coupling may be loosening. In a recent conversation with Burley Kawasaki at Creatio, a trend surfaced that I have begun to hear in multiple vendor discussions. Platforms like Creatio are being layered on top of existing CRM systems, including Salesforce. The CRM continues to store data and enforce workflow. But users increasingly operate elsewhere. Teams. Outlook. Mobile interfaces. Agent-driven environments. The system of […]

Rethinking Recurring Revenue: Why Customer Retention Is the Real Growth Strategy

Posted on February 19, 2026February 19, 2026 by Nicholas Biron and Kyle James

Kyle James and I recently had a conversation with Zuora, one of the early pioneers and leading platforms in subscription-based billing. They have spent more than a decade helping organizations operationalize recurring revenue models. What stood out in our discussion was a simple but critical distinction. Subscription billing technology enables recurring revenue. It does not guarantee recurring success. Across the B2B software market and other subscription-driven industries, companies have adopted recurring billing infrastructure at scale. Platforms like Zuora provide the mechanics. They allow organizations to invoice accurately, manage subscription terms, automate renewals, and support complex pricing models. That enablement layer is foundational. However, many organizations mistakenly believe that implementing subscription billing is synonymous with building a sustainable recurring revenue engine. The financial model tells a […]

Nicole Roberts Contributes Analyst Perspective to HR Voices 2026 Compliance Report

Posted on February 18, 2026February 18, 2026 by 3Sixty Insights Editorial Team and Nicole Roberts

As HR compliance grows more complex in 2026, Nicole Roberts, Principal HR Industry Analyst at 3Sixty Insights, emphasizes a critical reality: compliance technology is only as effective as the expertise guiding it. In the HR Voices: 2026 Regulatory Transformations and Disruptions in HR Compliance report, developed with OutSolve, Nicole highlights the widening gap between tool adoption and practitioner judgment. As organizations deploy more automation across HR and compliance workflows, validating outputs with experienced human oversight becomes essential. Nicole’s contribution centers on the operational risks emerging from overreliance on systems alone. “Tools can’t replace expertise,” she explains, noting that compliance teams must still interpret signals, validate decisions, and understand regulatory nuance beyond what dashboards and alerts can provide. This perspective reflects what many HR leaders are […]

From Data Abundance to Decision Scarcity in Sales Intelligence

Posted on February 17, 2026February 12, 2026 by Kyle James

Sales teams have more data and more recommendations than ever. What they have less of is confidence in what to do next. Across GTM organizations, a consistent pattern is emerging: sales intelligence systems are excellent at surfacing signals, but far less effective at reducing decisions. The result is not ignorance, but hesitation. Not a lack of insight, but analysis paralysis. Sales intelligence has largely solved for visibility. It has not yet solved for conviction. Why this is happening now Over the past decade, sales intelligence vendors have steadily filled in every layer of the data stack. Conversation intelligence platforms like Gong introduced a powerful form of judgment scaffolding. They surface deal risk, coaching gaps, and behavioral signals that were previously invisible. For many teams, Gong […]

Revenue Orchestration Is Replacing Point Solutions as the Unit of Value

Posted on February 9, 2026February 9, 2026 by Kyle James

Over the last year, one of the strongest signals emerging from ongoing GTM research has been a clear shift toward efficiency. Not incremental efficiency, but structural efficiency. GTM teams are under pressure to do more with fewer tools, fewer handoffs, and less operational drag. That pressure is reshaping buying behavior, stack design, and increasingly, the M&A landscape across B2B SaaS. Consolidation has become one of the clearest expressions of that shift. Not consolidation for scale alone, but consolidation in service of simpler workflows and clearer accountability. Buyers are showing less appetite for assembling best-in-class stacks and more interest in reducing complexity across how revenue is actually planned, executed, and measured. That context is what made the recent completion of Conga’s acquisition of the B2B business […]

Analyst Insight: Beyond Contact Data – How Apollo.io Is Rewiring the Sales Stack for the Efficiency Era

Posted on February 6, 2026February 11, 2026 by Kyle James

For years, Apollo.io was seen primarily as a data vendor. Most people who knew the name placed it next to ZoomInfo and Clearbit, assuming it was another place to find company and contact records. That framing made sense at the time, but it no longer fits the reality of what Apollo has become. What started as a large dataset of business contacts has quietly evolved into a single workspace for managing prospecting, outreach, and inbound sales workflows. The change reflects something larger happening across go-to-market teams everywhere. With budgets tightening and leaders under pressure to prove ROI on every line item, the modern stack is shrinking. Companies are asking one simple question: Why does this process need six tools when it could run in one? […]

LinkdedLive: HR Bytes Workbreak | February 12th @ 12pm Eastern

Posted on February 4, 2026February 4, 2026 by 3Sixty Insights Editorial Team and Nicole Roberts

Join 3Sixty Insights’ Nicole Roberts for an upcoming LinkedLive as they bring brief, digestible bytes on the 𝗛𝗥 𝗕𝘆𝘁𝗲𝘀 𝗪𝗼𝗿𝗸 𝗕𝗿𝗲𝗮𝗸. They will dive into the latest trends and innovations shaping the now and next of HR. They will also be discussing AI-Powered HR: From Hype to Implementation. BIG question on everyone’s mind, “How do we and our people build trust with these systems?” Learn more and register for the event here: HR Bytes Workbreak

Quietly Becoming the Differentiator in GTM

Posted on February 2, 2026February 2, 2026 by Kyle James

There is a reason sales reps still exist. There’s also a reason brands continue to rely on founders, executives, employees, and even public figures to carry their message. From celebrities lending credibility to consumer brands, to founders and operators becoming the public face of B2B companies, trust has always been transferred through people. People buy from people they trust. Not workflows. Not sequences. Not platforms. Even as go-to-market becomes more automated, that truth has not changed. If anything, it has become more visible. This tension came up repeatedly in recent conversations, including a GTM Innovators discussion with Joey Lai, where the conversation kept circling back to the same unease: Buyers are seeing more messages than ever, yet trusting fewer of them. The Signal Trust is […]

Monthly Research Recap | January 2026

Posted on February 1, 2026January 30, 2026 by 3Sixty Insights Editorial Team

Recent Research: Market Alert: Four Months In – What’s Really Taking Shape at Clari and Salesloft Four months after announcing their merger, Clari and Salesloft are signaling a disciplined, customer-first approach that prioritizes long-term value over rapid consolidation. Rather than forcing a unified interface or accelerated rebranding, the combined organization is focusing on unifying data and intelligence across platforms while respecting distinct revenue personas and workflows. This data-first, human-in-the-loop AI strategy positions agents and shared intelligence as the connective tissue across the revenue lifecycle, with enterprise governance and adoption at the core. The result is a measured integration that, if executed well, could redefine predictability and execution for modern revenue teams rather than simply delivering a larger revenue technology platform. Solution Spotlight: Verto and the […]

Are GTM Teams Vibe Coding Before They Commit to Platforms Like Gainsight?

Posted on January 29, 2026January 29, 2026 by Kyle James

In many cases, GTM software underdelivers not because it lacks capability, but because teams commit to it before they are operationally ready to absorb it. That observation has been coming up with increasing frequency in recent conversations with customer success leaders, RevOps teams, and GTM executives. Not as a complaint about specific vendors, and not as a rejection of platforms altogether, but as a quieter shift in when buying decisions are made. Instead of moving directly from problem recognition to platform purchase, some teams are inserting a new step in between: building lightweight, AI-assisted internal tools to pressure-test workflows before committing to a full solution. What’s emerging looks less like “build versus buy” and more like “build to get ready.” Let’s Discuss a Recent Example This signal surfaced during a recent episode of the Prompted […]

HR Must Speak the Language of the Business or Be Excluded from the Decisions That Matter

Posted on January 29, 2026January 29, 2026 by Nicole Roberts

HR leaders are not lacking insight, empathy, or strategic intent. What often limits their influence is not the absence of data, but the absence of shared language with the executives making organizational decisions. Even when HR has the right information, its impact can fall flat if those insights are not framed in terms that connect directly to how leaders think about performance, risk, and value creation. In a recent episode of HRTechChat, I spoke with Maria Scarangella, founder of Marstella and former Vice President of Talent and Enterprise Learning at GEICO. Our conversation explored a challenge many HR leaders intuitively understand but often struggle to address directly: HR is not sidelined because it lacks value. It is sidelined when its insights are framed in HR […]

When Organizational Change Becomes Organizational Damage

Posted on January 28, 2026January 28, 2026 by Nicholas Biron

Over the past several months, I have been sharing a series of posts and videos focused on what I believe is one of the most troubling issues facing organizations today. It is not change itself. Change is necessary. In fact, years ago I wrote extensively about how organizations fail when they cannot keep pace with technology, competition, and shifting market dynamics. That belief has not changed. What has changed is the type of organizational change I am seeing. In many cases, it is so disruptive that it genuinely raises the question of how some businesses manage to stay operational, let alone profitable. One of the earliest themes I raised in this series was the rapidly shrinking tenure of executive leadership. CEOs, CROs, CMOs, and product […]

Community, Purpose, and the Time AI Gives Back

Posted on January 26, 2026January 26, 2026 by Kyle James

If you had ten more hours a week starting tomorrow, what would you do with them? Why not start now? A Hundred-Year-Old Warning About the Future of Work In 1930, right in the middle of the Great Depression, John Maynard Keynes, often described as the father of Keynesian economics, wrote an essay called Economic Possibilities for Our Grandchildren. It was an odd time to be thinking optimistically about the future. Jobs were disappearing, economies were struggling, and uncertainty was everywhere. Instead of focusing on short-term recovery, Keynes stepped back and asked a much bigger question. What happens to society when technological progress reduces the need for human labor? Keynes believed productivity would keep improving and that, over time, humanity would largely solve what he called the […]

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