Nicholas Biron

Chief Executive and Research Officer

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With over 25 years of experience in high tech and enterprise software, Nick has built a career focused on corporate sales, organizational growth, and market strategy across the technology research and enterprise software sectors. For nearly two decades, he has specialized in launching and leading high-performing teams within the enterprise research space. At Aberdeen Group, he played a key role in establishing new research areas such as Wireless & Mobility, Network & Application Performance Management, and Unified Communications. As Co-Founder of Blue Hill Research, Nick led the firm’s launch and growth, overseeing Sales, Marketing, and Operations. He later served as the business lead for the US Northeast and UK regions at Mercator Advisory Group, where he directed account strategy and research initiatives. Leveraging his broad industry insight, Nick founded 3Sixty Insights to improve the software buying experience and help organizations make more informed, efficient decisions. At 3Sixty, he steers research direction, focusing on sales and marketing enablement, business efficiency, and human capital management.

The Lifecycle of a Customer: Why is it Important to Track?

Posted on October 22, 2017June 23, 2022 by Nicholas Biron

The lifecycle of a customer: why is it important to track? Ultimately it’s because the customer lifecycle directly links to increased sales velocity and higher client retention. Pareto’s Law, if you’re not familiar with it; is the rule of 80/20. […]

How to Properly Measure Marketing in Today’s Market

Posted on October 20, 2017February 16, 2024 by Nicholas Biron

You wouldn’t believe how many businesses do not properly measure their marketing progress in today’s market. Often I still read articles insisting that marketing’s key measurement of progress should be the quantity of leads generated or community growth. This in […]

When in Doubt Take it to A Vote

Posted on October 18, 2017March 15, 2021 by Nicholas Biron

When in doubt take it to a vote! It’s a simple but effective management tool that I’ve used over the years to help make some fairly strategic (and quite small) decisions time and time again. I’ve found over the years, that […]

The Importance of Building a Financial Business Case for Today’s Buyer

Posted on October 18, 2017June 23, 2022 by Nicholas Biron

In my last article (Changing of the Sales and Marketing Funnel in the New Age of Business Buyers), I talked about the importance of building a financial business case as part of the new sales and marketing funnel. Today, I […]

Changing of the Sales and Marketing Funnel in the New Age of Business Buyers

Posted on October 17, 2017February 27, 2024 by Nicholas Biron

A few weeks ago I read a Blog article [How the Marketing Funnel Works From Top to Bottom, by Rebecca Lee White with TrackMavern] describing the changing dynamic of the technology sales and marketing funnel, shifting responsibility about 80% of the funnel […]

The Morale Killing Compensation Plan

Posted on September 22, 2017June 23, 2022 by Nicholas Biron

As fiscal budget planning comes to a close for most businesses, I wanted to share a little food for thought as compensation planning comes into full swing. Over the years, I’ve seen more than a fair share of commission and […]

16 Tips to Being A Great Leader

Posted on July 22, 2017February 27, 2024 by Nicholas Biron

The other day I was having conversation regarding how a great leader can make work life that much better, greatly affecting the business as a result. Regardless of the company, leaders are the ones that can directly impact the individual’s […]

What Makes Your Business Different?

Posted on April 18, 2017June 23, 2022 by Nicholas Biron

The other day skimming though LinkedIn and came across a post getting a great deal of attention. It was someone complaining about a response they received from a CEO after sending three prospecting emails…. The response from this CEO was fairly […]