Anatomy of a Decision: Rebrand, Rebuild, Realign – An Enterprise Software Provider’s Journey to a Modern GTM Stack

Posted on July 16, 2025July 15, 2025 by Kyle James

Rebrand, Rebuild, Realign: An Enterprise Software Provider’s Journey to a Modern GTM StackAn Anatomy of a Decision from 3Sixty Insights What happens when IT and business reimagine growth—together? In this exclusive Anatomy of a Decision, discover how a $2B enterprise software provider undertook a sweeping transformation of its go-to-market (GTM) operations to fuel an ambitious growth strategy. From rebranding to restructuring, the company aligned IT, Sales, and Marketing to build a modern, integrated, and insight-driven GTM stack—with powerful results. Learn how executive alignment, a best-of-breed tech strategy, and a focus on usability helped the company: Replace outdated systems with tools like Outreach, Demandbase, and Gong Drive cross-functional collaboration and seller adoption Retire redundant platforms and reduce MarTech overhead Operationalize insights to scale revenue generation Download […]

Analyst Insight: City of Memphis Deploys UKG as Point Solution to Track Time and Attendance

Posted on June 16, 2023January 9, 2025 by Dylan Teggart and Brent Skinner

When navigating the bureaucracy of a public sector organization, there are no cookie-cutter scenarios. Alex Smith, former chief human resources officer for the City of Memphis, knew her organization was no different. As an appointee with the current Mayoral administration and with a limited timeline for making improvements, one of Alex’s goals during her tenure has been to empower the City’s HR organization with “modern 21st-century capabilities” and transition it to a paperless cloud-based solution to free up capacity within the organization. To bolster its existing, broad deployment of Oracle HCM Cloud, Smith needed sophisticated point-solution capabilities specifically in time and attendance (3Sixty Insights BWSCS2121 – “New CHRO Delivers Business Transformation to City of Memphis with Oracle HCM Cloud,” February 2021). What’s more, the City […]

iCIMS Understands: Talent Acquisition Is Now Inside and Outside

Posted on December 14, 2020March 15, 2021 by Brent Skinner

The linear, one-to-many and many-to-one journey of the job seeker is fast becoming a quaint relic of the past. So is its counterpart, the conventional approach to talent acquisition for hiring organizations — also at once one-to-many and many-to-one. This extinction is good, not bad. It would be great if this extinction picked up the pace. Many remain trapped in the old binary, a ledger of job seekers on one side and hiring organizations on the other as both apply an anachronistic model to their search. Their collective lives can be frustrating. In bad economies, the odds of this model working in favor of job seekers are exceedingly low as an influx of applications flood the hiring organization’s zone. In bad and good economies alike, […]

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