Monthly Research Recap | July 2025

Featured Research:

Namely Webinar: Practical Advice for Leading HR Through Uncertain and Unpredictable Times – August 21st @ 2pm Eastern

Join Geoff Webb, Contributing Analyst at 3Sixty Insights, for the Namely & HR.com webinar “Practical Advice for Leading HR Through Uncertain Times.” Drawing on decades of experience in HR strategy and technology, Geoff shares practical guidance to help HR leaders navigate periods of disruption and change. From building organizational agility to maintaining employee engagement during uncertainty, this session offers actionable insights and real-world strategies to empower HR professionals to lead with clarity, confidence, and resilience.

Anatomy of a Decision: Beyond Borders – How deel Powers Hyqoo’s Global Contractor Platform

In this Anatomy of a Decision, Dylan Teggart explore’s how Hyqoo, a global talent cloud platform, selected Deel as its partner to streamline international contractor management, ensure legal compliance, and scale operations across 50+ countries. Facing challenges around onboarding, misclassification risks, tax compliance, and inconsistent vendor support, Hyqoo ultimately chose Deel for its unmatched global coverage, transparent pricing, personalized service, and built-in compliance protections. This case highlights how Deel has become a strategic partner in powering Hyqoo’s global workforce with confidence and efficiency.

Case Study: How Zions Bank & isolved Empower SMBs – A Case Study on HR, Payroll, and Growth

This 3Sixty Insights Case Study explores how Zions Bank partnered with isolved to help small- and medium-sized businesses (SMBs) streamline HR, payroll, and workforce management. Recognizing that many SMB leaders are burdened with administrative tasks outside their expertise, Zions Bank extended its role beyond traditional banking by recommending isolved’s all-in-one platform. The partnership empowers SMBs to reduce complexity, save time, and improve compliance—allowing business leaders to refocus on growth. The case highlights how strategic collaboration can deliver long-term value to clients and deepen customer relationships.

Market Alert: Insperity Launches Platform to Improve Management of Contingent Workers

In this Market Alert, Dylan Teggart and Market Feffer examine Insperity’s launch of “Insperity Contractor Management powered by Wingspan,” a new platform designed to streamline the end-to-end management of contingent workers. As blended workforces become more common, the platform enables businesses to efficiently onboard, pay, and support 1099 contractors while maintaining compliance and offering access to benefits. By integrating contractor management with Insperity’s broader HR ecosystem, the solution positions employers to meet growing expectations from today’s flexible workforce.

#HRTechChat: Meredith Reilly on Building Your Advisory Village and Scaling HR Strategically

Small businesses face growing complexity in HR, payroll, and benefits—but too often, leaders carry the burden alone. In this episode of #HRTechChat, Dylan Teggart talks with Meredith Reilly, Chief Sales Officer at isolved, about why it’s time to stop going solo. Meredith shares how modern HR demands strategic partnerships—not just tools—and how activating an “advisory village” can help leaders scale smarter. From tech fluency to cultural alignment, they break down what today’s HR advisors must bring to the table. If you’re still treating vendors as service providers, you’re missing the point.

Recent Research:

Solutions Spotlight: Redesigning CRM with Creatio – The Rise of No-Code, Unified AI, and Agentic Automation

Creatio is redefining the CRM landscape by combining no-code development, unified AI, and agentic automation into a single, user-friendly platform. Designed to empower non-technical users, Creatio enables teams to build, adapt, and automate workflows without writing code—dramatically accelerating innovation and reducing reliance on IT. With AI baked into its core—spanning predictive, generative, and agentic capabilities—Creatio transforms CRM from a static system of record into a dynamic, intelligent partner that helps organizations move faster, work smarter, and scale with agility.

Analyst Insight: The Fair Pay Gap – Perception, Reality, and the Growing Risk to Retention and Engagement

Payscale’s latest Fair Pay Impact Report reveals a growing disconnect between employee perceptions of fair pay and actual compensation benchmarks. Despite rising salaries and increased pay transparency efforts, 68% of employees believe they are underpaid—even when their earnings meet or exceed market rates. The report highlights how poor communication around compensation and potential flaws in market wage benchmarks are fueling dissatisfaction, impacting retention, engagement, and organizational performance.

Anatomy of a Decision: How Kreg Tool Company Connected Office and Deskless Workers

Kreg Tool Company, a global manufacturer of woodworking tools, faced a growing disconnect between its office staff and deskless manufacturing teams. To unify communications and foster a stronger company culture, they implemented theEMPLOYEEapp by Engagedly—a mobile-first platform that enabled real-time updates, improved emergency communication, and boosted employee engagement. With over 97% workforce adoption and consistent usage, the app has become a cornerstone of Kreg’s internal communication strategy, helping eliminate silos and ensuring every employee feels informed and included.

Anatomy of a Decision: Rebrand, Rebuild, Realign – An Enterprise Software Provider’s Journey to a Modern GTM Stack

In this Anatomy of a Decision, Kyle James explores how a $2B enterprise software provider used a rebrand as the catalyst for a bold transformation of its go-to-market (GTM) strategy and technology stack. Faced with fragmented tools and siloed processes, the company aligned IT, Sales, and Marketing around a shared vision—replacing legacy platforms like Salesforce Engage and Terminus with modern, best-of-breed solutions such as Outreach, Demandbase, and Gong. The result: streamlined workflows, stronger adoption, improved data quality, and a scalable GTM engine built for growth.

Analyst Insight: Lessons for Technology Vendors from PrismHR Live

This Analyst Insight explores key takeaways from PrismHR Live, highlighting how PrismHR has evolved from a behind-the-scenes payroll platform to a strategic growth partner for PEOs and payroll service bureaus. It examines PrismHR’s customer-driven approach to product innovation, emphasis on scalable, integrated HR solutions, and dedication to enabling service providers with tools that reduce complexity, improve retention, and drive business success in today’s rapidly changing HR and payroll landscape.

Recent Articles:

The New Digital Enterprise: How AI, Automation, and Consolidation Are Reshaping the Future of Work

In this article, Kyle James explores how three enterprise technology providers—Appian, Gainsight, and OroCommerce—are helping redefine the modern digital enterprise. While each focuses on a distinct area of business, they share a common foundation: the strategic convergence of AI, automation, and platform consolidation. From secure data fabrics and agentic AI to unified customer success ecosystems and AI-powered B2B commerce, these solutions illustrate how organizations can drive smarter, more scalable operations by embedding intelligence into the fabric of work.

Deel Article: How Hyqoo Scales Its Global Contractor Workforce With Deel

This article reviews the 3Sixty Insights case study on Hyqoo and highlights how the global talent cloud company scaled its contractor workforce to over 300 professionals across 50+ countries using Deel’s platform. Facing challenges around onboarding speed, payroll accuracy, legal compliance, and misclassification risk, Hyqoo turned to Deel for its expansive global coverage, user-friendly interface, and reliable support. As a result, Hyqoo streamlined international hiring, ensured compliance across jurisdictions, and built a scalable infrastructure for global talent management.

OneSource Article: Driving AI Readiness with Unstructured Data – A Look into CalibrAIte’s Impact

As organizations race to operationalize AI, unstructured data—like emails, chats, and voice recordings—remains a major hurdle. 3Sixty Insights recently examined how CalibrAIte, from OneSource, helps businesses turn this data into actionable intelligence without overhauling their tech stack. By focusing on high-impact use cases such as uncovering customer sentiment and streamlining manual workflows, CalibrAIte accelerates AI readiness and reflects the outcome-first strategy we see as essential to successful digital transformation.

How to Stop Wasting SMS: Lessons on Trust, Timing, and Texting from Textdrip’s CEO

This article distills key insights from Phil Portman, CEO of Textdrip, on how go-to-market teams can use SMS more effectively without damaging trust. Drawing from his conversation on GTM Innovators, the piece explores the unique strengths and risks of business texting, emphasizing that timing, intent, and personalization are far more effective than high-volume automation. Portman shares tactical advice on using segmentation, AI-assisted workflows, and context-aware messaging to scale outreach without losing authenticity—offering a clear roadmap for teams ready to take SMS seriously.

Council Guest Post: HR Transformation – Leadership Buy-In and Effective Change Management

This Council guest post explores the foundational elements of successful HR transformation, emphasizing the critical roles of leadership buy-in and effective change management. It outlines why leadership support is essential—not just for approval but for active engagement—and offers practical strategies to secure that support. The post also delves into core principles of change management, from clear communication to employee involvement, offering a roadmap for organizations aiming to navigate transformation with clarity, alignment, and lasting impact.

Council Guest Post: HR Transformation – Defining the Vision and Goals

This Council Guest Post explores the critical first steps in successful HR transformation—defining a clear vision and setting measurable goals that align with overall business strategy. It emphasizes the importance of crafting an inspirational and strategic HR vision, engaging stakeholders, and creating a compelling transformation narrative. The piece also outlines how SMART goals, aligned with business priorities like talent acquisition and leadership development, serve as a foundation for impactful change.

Recent Podcast and Videos:

GTM Innovators: Texting with Intent – Phil Portman on Smarter SMS for Modern GTM Teams

In this episode of GTM Innovators, we sit down with Phil Portman, founder and CEO of Textdrip, to explore how SMS is evolving from a simple communication tool into a powerful, intent-based automation channel for modern go-to-market teams. Phil shares his entrepreneurial journey from flipping houses to building a scalable, compliant SMS platform designed for regulated industries. We dive into how Textdrip leverages AI (without losing the human touch), the dos and don’ts of SMS campaigns, and why deliverability and trust are the new battlegrounds in business texting. If you’re curious about how to integrate SMS into your GTM strategy the right way, this episode is for you.

Video: Why Sales – Not Software – Is Winning the Deal

In this video, Nicholas Biron highlights a growing trend in software sales: the product isn’t winning deals—people are. As AI and feature sets across vendors begin to look indistinguishably similar, sales execution has become the real differentiator.

Video: Why Legacy Brands Fail – The Cost of Ignoring Innovation

In this video, Nicholas Biron unpacks a pattern he’s seen across industries: resistance to innovation is the fastest path to irrelevance. From cabs vs. Uber to Sears vs. Amazon, he explores how companies that once dominated their sectors crumbled when they failed to adapt to shifting consumer expectations and new technology.

Video: The Dark Side of AI in Customer Service

In this video, Nicholas Biron shares a firsthand critique of how AI is being implemented across customer service operations—and why it’s often failing. Drawing from real experiences with major brands like Verizon and Amazon, Nicholas unpacks the common breakdowns in AI-driven support systems, from misrouted chatbots to frustrating barriers between customers and real humans.

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