Upcoming Events:Â
Unit4 Webinar: The Big Talent Conundrum | March 19th @ 11am Eastern
This Unit4 webinar, “The Big Talent Conundrum”, explores the challenges organizations face in attracting, retaining, and developing talent in today’s evolving workforce landscape. Scheduled for March 19, 2025, this session will provide insights into modern talent strategies, the role of technology in workforce management, and best practices for overcoming key HR challenges. Industry experts will share actionable approaches to building a resilient and engaged workforce, making this a valuable discussion for HR and business leaders looking to stay ahead in talent management.
Recent Research
Go-To-Market Research Agenda for 2025
The 3Sixty Insights 2025 Go-To-Market (GTM) Research Agenda explores the evolving landscape of AI, automation, personalization, data analytics, cloud-based integrations, and omnichannel communication within B2B SaaS organizations. Through in-depth discussions with industry leaders and end-users, this research aims to uncover best practices, key challenges, and emerging trends that drive GTM success. By examining how AI is transforming decision-making, customer engagement, and operational efficiency, this agenda provides actionable insights to help companies refine their strategies, enhance scalability, and improve customer retention in an increasingly competitive market.
Research Agenda: Workforce Management 2025
The workplace is evolving rapidly, shaped by technology, shifting employee expectations, and the ongoing talent retention challenge. In 3Sixty Insights’ 2025 Research Agenda, analyst Dylan Teggart delves into the critical issues shaping HR and workforce management. From optimizing talent acquisition and retention to leveraging AI in HR operations and redefining workplace productivity, this research is designed to equip HR leaders with practical, actionable insights for navigating today’s work landscape. Backed by data from industry benchmarks, Teggart explores how organizations, from startups to multinational corporations, align HR strategies with business goals, implement cutting-edge technologies, and rethink outdated HR practices. The research will highlight best practices, real-world outcomes, and the future of AI, automation, and HRIS adoption across businesses of all sizes.
Analyst Insight: Addressing the HR and Leadership Disconnect
Modern HR faces challenges in aligning with executive leadership, impacting employee satisfaction and business success. Research shows a disconnect where many HR leaders feel excluded from strategic decision-making. Organizations that align HR with business goals see higher engagement, better talent strategies, and increased executive buy-in for HR tech investments. Strengthening HR’s strategic role improves retention, productivity, and overall profitability.
Case Study: iCIMS Supports Global Hospitality Company Through Talent Acquisition Transformation
Discover how Delaware North, a global hospitality leader, transformed talent acquisition with iCIMS. Enhancing candidate experience, reducing applicant drop-off from 50% to under 10%, and streamlining high-volume hiring improved efficiency and employer branding. Learn how a scalable, AI-powered applicant tracking system (ATS) optimized recruitment, increased retention, and empowered recruiters with automation and data-driven insights.
Recent Articles
AI in Customer Success: Insights from Mike Redbord
In this episode of GTM Innovators, Kyle sat down with Mike Redbord to explore how AI is transforming customer success. We discussed the rise of simple, app-like AI interfaces that enhance usability and adoption, and the shift in customer success roles toward relationship-focused skills as AI automates repetitive tasks. These changes underscore how AI empowers teams to deliver faster, more personalized support while fostering deeper customer relationships. For more insights, check out the full episode here
Revolutionizing Sales with AI: Insights from John Marcus III on the GTM Innovators Podcast
In a recent GTM Innovators Podcast recap, John Marcus III, founder of Fractional Ventures, explores how AI is reshaping sales and go-to-market strategies. He highlights the importance of context in AI models, the value of bespoke data for uncovering unique insights, and introduces AI-qualified leads (AIQL)—a game-changing approach to identifying high-potential prospects. By leveraging AI to surface non-obvious connections, businesses can enhance efficiency and gain a competitive edge.
Gallup’s State of the Global Workplace: Why Employee Engagement is HR’s Biggest Opportunity
Gallup’s State of the Global Workplace 2024 report reveals a staggering $8.9 trillion lost productivity due to disengaged employees. With 62% of workers doing the bare minimum and 15% actively disengaged, HR technology vendors have a massive opportunity to bridge the engagement gap. From AI-powered employee experience platforms to manager enablement solutions, the future of HR tech will be built around driving productivity, retention, and well-being. Read on to explore key insights, HR tech solutions, and the path forward for businesses looking to thrive.
AI is revolutionizing product management by accelerating market research, streamlining iteration, and reshaping the PM role. Traditionally, product development was hindered by slow research, costly user testing, and engineering bottlenecks. Now, AI-driven tools enable dynamic customer insights, synthetic user testing, and automated analytics, allowing product managers to validate ideas and iterate faster than ever. As AI lowers technical barriers and automates execution, PMs can focus more on strategy, innovation, and identifying new opportunities. Companies that embrace this shift will outpace competitors and unlock unprecedented growth.
The Disruption of Demand Generation: How AI is Changing the Game
AI is transforming demand generation by automating workflows, redefining attribution models, and reshaping go-to-market strategies. Traditional marketing playbooks are becoming obsolete as AI enables hyper-personalization, real-time audience insights, and data-driven decision-making. In a recent GTM Innovators episode, Prashant Kaw and I explored these disruptions and how businesses can stay ahead in an AI-first world. Tune in to learn how AI is revolutionizing demand gen: The Future of Demand Gen – AI, Data, and Personalization with Prashant Kaw.
HR leaders have a unique opportunity to drive AI adoption and improve employee experience through technology. Generative AI (GenAI) empowers HR to streamline recruitment, onboarding, learning pathways, performance management, and employee well-being—creating a more personalized and engaging workplace. By proactively designing AI strategies rather than just implementing technology, HR can enhance efficiency, reduce bias, and foster continuous growth. With GenAI, HR teams can lead the charge in shaping a future-ready workforce while ensuring ethical and effective AI adoption. Now is the time for HR to take the driver’s seat in transforming the employee experience.
3Sixty Insights’ Pamela Stroko Named to 365Talents Top 50 HR Influencers to Follow in 2025
We are thrilled to announce that 3Sixty Insights’ Pamela Stroko has been Named to 365TALENTS Top 50 HR Influencers to Follow in 2025! Congratulation to Pamela for receiving this Honor!
eightfold Blog: Survey Says…HR and Business Goals Are Frequently Out of Sync
A recent survey by Eightfold and 3Sixty Insights reveals a critical disconnect between HR and business strategy, with only 18% of HR teams effectively aligning in key areas like strategy development, talent alignment, and C-suite collaboration. When HR operates proactively as a strategic partner, organizations can attract top talent, drive key initiatives, and achieve long-term success. Talent intelligence plays a crucial role in bridging these gaps, helping HR teams align workforce strategies with business goals and make data-driven decisions.
darwinbox blog: A Guide to Leave Management
This article by darwinbox explores the importance of effective leave management in ensuring workforce productivity, compliance, and employee satisfaction. It highlights key challenges organizations face, such as manual errors, compliance risks, and employee dissatisfaction, while emphasizing the benefits of automated leave management solutions. By leveraging HR technology, businesses can streamline leave policies, ensure regulatory compliance, and enhance employee experience, ultimately driving operational efficiency and engagement.
Recent Podcast
#HRTechChat: The Evolving Role of Brokers in HCM with Andrea Dumont of isolved
As the role of brokers continues to evolve, they are no longer just insurance providers but strategic advisors helping businesses navigate workforce complexities. 3Sixty Insights’ Geoff Webb sits down with Andrea Dumont, Senior Vice President of Marketing and Alliances at isolved, to discuss how brokers are adapting to meet the changing needs of HR and HCM. With over 20 years of experience in the industry, Andrea shares insights into how brokers are expanding their service offerings, leveraging technology, and strengthening client relationships to provide greater value.
GTM Innovators: Building Smarter with AI – Tim Macchi on Automation, Research & Product Strategy
In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce inefficiencies, and unlock new growth opportunities. Whether you’re a product leader, marketer, or innovator looking to stay ahead of the AI revolution, this conversation is packed with insights you won’t want to miss!
GTM Innovators: The Future of Demand Gen – AI, Data, and Personalization with Prashant Kaw
Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world. Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.
#HRTechChat: Workplace Transformation & HR Leadership with Kathy Claytor
How should HR lead workplace planning? In this episode, Kathy Claytor, CHRO at Delta Dental, shares why HR should oversee facilities management, how to create a hybrid work environment that supports employees, and what leaders must consider for a successful return-to-office (RTO).
#HRTechChat: Navigating the 2025 Job Market with Lynn Hurley
In this episode of #HRTechChat, Lynn Hurley, an experienced HR leader, joins Dylan Teggart to break down the 2025 job market, AI’s impact on hiring, and why recruiters must think like marketers. They explore how economic uncertainty and AI adoption are slowing hiring, why networking has overtaken job applications, and how employer branding can make or break talent acquisition. Lynn also tackles ghosting in recruitment and what companies must do to fix it.
GTM Innovators: AIQL, Bespoke Data, and the Future of Sales – A Conversation with John Marcus III
How is AI transforming sales? In this episode of the GTM Innovators Podcast, John Marcus III introduces AI Qualified Leads (AIQL) and explains how bespoke data gives businesses a competitive edge. Learn why context is crucial for AI success and how companies can leverage AI-driven insights to supercharge their go-to-market strategy.