Recent News:
3Sixty Insights Welcomes Nicole Roberts as HR Industry Analyst
3Sixty Insights Welcomes Nicole Roberts as HR Industry Analyst. We’re thrilled to announce that Nicole Roberts has joined the 3Sixty Insights team as an HR Industry Analyst, focusing on Workforce Strategy and Innovation. Nicole brings a practitioner’s perspective to the evolving world of work, helping bridge the gap between technology, strategy, and the people experience.
3Sixty Insights Partners with PayrollOrg to Celebrate National Payroll Week 2025
3Sixty Insights is proud to partner with PayrollOrg for National Payroll Week 2025 (September 1–5), celebrating the critical role payroll professionals play in ensuring employees are paid accurately and on time. Beyond recognition, this partnership focuses on education and empowerment, helping workers better understand their paychecks and financial literacy while highlighting payroll’s strategic value in Human Capital Management. Through insights, resources, and engagement opportunities, 3Sixty Insights aims to elevate the conversation around payroll as a key driver of organizational success.
HR Technology Conference & Exposition | September 16 – 18, 2025
Join the 3Sixty Insights team as they attend the upcoming HR Technology Conference & Exposition | September 16 – 18, 2025 at the Mandalay Bay in Las Vegas.
Recent Research
This 3Sixty Insights Research Note explores the hidden costs SMBs face when financial leaders are forced into the role of “HR Hero,” taking on payroll, compliance, and workforce management without the time or expertise to do so strategically. Drawing on real-world examples from B&B Industries and Automated Business Technologies, it highlights how overextended CFOs risk burnout, compliance missteps, and missed growth opportunities. The research shows how platforms like isolved, often introduced directly or through trusted advisors such as banks and accounting firms, help SMBs shift from reactive HR management to proactive, strategic workforce planning. By streamlining compliance, payroll, benefits, and talent management, isolved enables business leaders to reclaim focus, improve employee experience, and turn HR from a burden into a driver of growth.
Infographic: Why HR Teams Spend 70% of Their Time on Admin – And How SMBs Can Break Free
This 3Sixty Insights infographic highlights the challenges small and mid-sized businesses (SMBs) face when HR responsibilities fall on leaders without dedicated support—where most HR teams spend 70% of their time on administrative tasks. It shows how CFOs and controllers are often pulled into payroll, benefits, and compliance, creating risks, inefficiencies, and poor employee experiences. The piece contrasts the costly “HR hero” approach with more sustainable solutions—leveraging HR technology or trusted advisors like banks and accounting firms—demonstrating how automation and strategic alignment between HR and Finance can drive growth, improve compliance, and reduce turnover.
Infographic: How Hyqoo Scaled Global Talent Without the Headaches With Deel
This 3Sixty Insights infographic showcases how Hyqoo scaled its contractor workforce across 50+ countries by choosing Deel to overcome global payroll and compliance challenges. It highlights the evaluation process, why Deel stood out among competitors, and the measurable results—such as 67% reduced compliance risk, 5-minute average support response times, and over $50K in annual savings—demonstrating how the right partner can simplify global workforce management.
Solution Spotlight: How SalesScreen Makes Sales Competitions Effortless, Inclusive, and Strategic
Explore how SalesScreen is transforming sales competitions into inclusive, real-time, AI-powered experiences. Learn how gamification, automation, and strategic insights drive performance across GTM teams.
ZRG Partners’ rapid transformation from a boutique search firm to a 600+ employee global talent advisory business exposed a critical gap: brand recognition lagged far behind capability. In this Anatomy of a Decision, Kyle James explores how ZRG rebuilt its go-to-market engine—hiring key marketing leaders, investing in a modern tech stack, and embedding employee advocacy at the heart of its strategy through Sprout Social. The result: measurable increases in website traffic, engagement, and visibility, proving that when people, processes, and platforms align, marketing becomes a true growth catalyst.
Recent Videos, Podcast, & Webinars
Video: SMB HR Challenges – How Financial Services and HCM Technology Converge
In this video, Geoff Webb explores new research with isolved on the growing convergence between financial services, accounting, and HCM technology. Small and midsize businesses are increasingly turning to their financial and advisory partners not only for accounting and payroll, but also for HR services, risk management, and employee management support. The discussion highlights how solutions like isolved’s end-to-end platform empower financial institutions and their clients to manage complexity, reduce risk, and unlock greater profitability by bringing together people, processes, and technology.
On-Demand Webinar: Practical Advice for Leading HR Through Uncertain and Unpredictable Times
In this on-demand webinar, HR leaders Geoff Webb and Lesley Lyons share practical strategies for navigating uncertainty and unpredictability in the workplace. The session offers actionable advice on managing shifting priorities, maintaining employee engagement, and ensuring HR processes remain effective under pressure, helping professionals lead with confidence and agility in today’s complex business environment.
#HRTechChat: Heike Wiesner and Alastair Pride on Payroll Trends and Innovation at Unit4
In this episode of #HRTechChat, Dylan Teggart sits down with Heike Wiesner, Global Sales Growth Director HCM, and Alastair Pride, Managing Principal Consultant, of Unit4 to explore the evolving role of payroll as a strategic business driver.
#HRTechChat: Darwinbox’s Samrat Krishna on Killing the Toggle Tax and Unleashing AI Agents at Work
AI is changing the game—but not in the way you think. In this episode of #HRTechChat, we’re sharing a special swapcast from the PeopleTech podcast hosted by Mark Feffer, featuring Samrat Krishna of Darwinbox.
GTM Innovators: Building GTM Trust Through Analyst Relations with Chris Manfredi
In this episode of GTM Innovators, Kyle James sits down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social, to explore the power of analyst relations as a trust-building force in go-to-market strategy. With over a decade of experience navigating firms like Gartner, Forrester, and IDC, Chris shares how AR serves as a strategic connective tissue across product, marketing, sales, and the C-suite. From managing 1,500+ analyst touchpoints a year to synthesizing insights for executive decisions, Chris offers a behind-the-scenes look at what makes AR truly impactful, especially in today’s AI-driven, insight-saturated landscape. Whether you’re new to AR or looking to take your program to the next level, this conversation is packed with practical wisdom, human-centric perspective, and bold ideas for the future.
Recent Articles
Why Analyst Relations Is the Hidden Trust Engine in Your GTM Strategy
This article explores how analyst relations (AR) can serve as a hidden trust engine in B2B go-to-market strategies. Drawing on insights from Chris Manfredi, Global Director of Analyst Relations at Sprout Social, it highlights how AR goes beyond securing analyst coverage to building credibility with both internal teams and external influencers. The article outlines AR’s role in strengthening positioning through unbiased market insights, enabling sharper GTM execution, and demonstrating measurable business impact. It also underscores the growing importance of human connection in AR as AI takes on more information processing, reinforcing the need to “bring the ‘relations’ back to analyst relations.”
This Council Guest Post explores the evolving meaning of “thought leadership” in HR, talent acquisition, and learning technology marketing, outlining 15 key attributes that separate genuine thought leadership from generic branding content. Rather than relying on buzzwords, repetition, or exaggerated claims, authentic thought leadership challenges the status quo, provides actionable advice, admits uncertainty, and educates while addressing what’s truly on customers’ minds. By emphasizing credibility, originality, and a realistic understanding of the audience, the post encourages vendors and practitioners alike to rethink how they craft and deliver meaningful insights.
Council Guest Post: HR Transformation – Timing is crucial: When to and Not to Transform HR
This 3Sixty Insights Council Guest Post explores the critical question of timing in HR transformation, outlining when organizations should embrace change and when it may be best to wait. It highlights key triggers for transformation—such as growth, technological innovation, cultural shifts, M&A activity, and regulatory changes—while also cautioning against launching initiatives during periods of financial instability, high turnover, leadership misalignment, or organizational disruption. The piece emphasizes that successful transformation hinges on clear objectives, strong leadership buy-in, and strategic timing to ensure meaningful, sustainable impact.
This Council Guest Post by Todd Ralph offers ten practical ways HR, talent acquisition, and learning tech companies can improve their marketing. Drawing from real-world observations across AI startups, job boards, employer branding agencies, and top-ranked platforms, the post emphasizes human-centered storytelling, scenario-driven messaging, accessibility, and content variety to stand out in a crowded, buzzword-heavy market.