Recent Research:
Analyst Insight: The Power of Data Freedom – How Act-On is Redefining Marketing Automation
In today’s fast-moving digital landscape, businesses need marketing automation that enhances agility rather than restricting innovation. Act-On champions “Data Freedom” by enabling seamless integrations, multi-instance support, and AI-powered omnichannel engagement—giving marketers full control over their data and customer interactions. With an intuitive user experience, scalable architecture, and a commitment to open, flexible marketing, Act-On empowers organizations to drive smarter, more personalized campaigns without vendor lock-in.
Beekeeper is transforming frontline workforce management by leveraging AI-driven solutions to enhance communication, engagement, and operational efficiency. With a mobile-first approach, Beekeeper ensures that frontline employees—who often lack access to traditional enterprise tools—can seamlessly connect, receive real-time translations, and access digital support. Key innovations include AI-powered language translation for inclusive communication, manager enablement tools to streamline operations and boost engagement, and sentiment analysis to proactively address workforce challenges. With an 87% adoption rate among frontline workers, Beekeeper is setting a new standard for digital transformation in industries historically underserved by enterprise technology.
The 3Sixty Insights report on modern sales efficiency explores how fragmented sales tools hinder productivity and alignment between sales and marketing. It highlights VanillaSoft’s unified “single pane of glass” approach, which integrates multiple data sources, automates lead prioritization with Intellective Routing, and ensures CRM data integrity. By streamlining workflows, eliminating analysis paralysis, and reinforcing phone-based engagement, VanillaSoft enhances sales effectiveness and improves conversion rates. The report underscores the resurgence of phone calls as a high-value channel amid digital saturation and emphasizes the importance of structured, data-driven sales engagement.
Recent Articles:
Reinventing Coaching, GTM Outcomes & AI Design for the Frontlines – A Conversation with Scott Newman
In the latest episode of GTM Innovators, Kyle sat down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is transforming not just tools and processes, but the entire experience for frontline employees. Rather than layering AI onto legacy systems, Scott’s team has reimagined agent onboarding, coaching, and real-time support with solutions like CalibrAIte — an AI-powered platform offering simulated calls, soft skill evaluations, and predictive insights that connect frontline performance to go-to-market outcomes. Designed for everyday users, these tools are empowering agents, improving retention, and turning customer experience into a strategic growth driver.
Remote Work Is Not a Fad—It’s a Strategic Advantage
Remote and hybrid work are long-term assets, not temporary trends. Drawing on research from Stanford economist Nick Bloom and insights from wfhresearch.com, 3Sixty Insights’ analyst Dylan Teggart looks at how flexible work drives productivity, retention, cost savings, and employee satisfaction. With over 80% of Fortune 500 companies already adopting hybrid models, and data showing hybrid employees perform as well — or better — than their in-office peers, the evidence is clear: hybrid work is here to stay. Supported by findings from 3Sixty Insights’ latest benchmark report, we explore why embracing remote work strategies is critical for organizational resilience and competitive advantage.
Getting Career Pathing Right With Fuel50
At a time when 93% of employees are considering leaving their organizations within the next year, career pathing is more critical than ever. Yet, 62% of organizations still lack a structured solution. Fuel50 Career Pathing empowers employees to take charge of their career growth, driving talent mobility, retention, and engagement. The success story of Sage highlights this impact—achieving 81.5% adoption of Fuel50 and a 74% increase in skills validation, fostering a culture where managers actively develop internal talent. Join Pamela Stroko, Roel Deuss, Lisa Clyde, and host Ashley Levesque to explore how Fuel50 transforms career planning at every level.
Empathy at Scale: Why Customer Success Must Be the Heart of Your GTM Strategy
In the latest GTM Innovators episode, Mike Lemire—CEO of Harmonic Leadership and seasoned customer success leader—shares why empathy isn’t just a soft skill, but a strategic advantage in today’s digital GTM landscape. From tailoring engagement based on customer personas to leveraging CS teams as cross-functional connectors, Mike highlights how understanding the human side of business drives deeper loyalty and long-term growth.
From Afterthought to Strategic Superpower: AI’s Expanding Role in Translation and GTM
In a recent episode of GTM Innovators, Sara Rosso, Senior Director of Product Marketing at Smartcat, revealed how AI is transforming translation from an afterthought into a core go-to-market strategy. With AI-powered workflows and human oversight, companies can now launch multilingual campaigns, localize product interfaces, and translate support materials in real time—sometimes into 12+ languages within minutes. Smartcat’s innovations, like image-to-image translation and support for 80+ content formats, are helping teams embed localization across functions, speed up global rollouts, and preserve linguistic diversity by enabling communication in native languages from the start.
Turning the Competitive Tide: How AI Empowers GTM Teams to Win
In today’s fast-moving B2B landscape, staying ahead of the competition requires more than outdated battle cards and static reports—it demands real-time intelligence and agility. In a recent GTM Innovators podcast episode, Jon White, SVP of Product at Crayon, joins the conversation to explore how AI is transforming competitive intelligence (CI) from a manual, fragmented process into a dynamic, organization-wide advantage. From empowering sales teams with AI-enhanced enablement tools, to surfacing hidden insights buried in internal data, and extending CI’s impact across product, marketing, and executive strategy—this conversation uncovers how AI is rewriting the CI playbook and helping companies compete smarter, not harder.
Why Playing It Safe Is Hurting Your GTM Strategy
Founder-led growth is transforming B2B go-to-market strategy by leveraging authentic, expert-driven content to build trust and drive demand. In the latest GTM Innovators episode, Finn Thormeier, founder of Project 33, shares how SaaS companies can turn internal expertise into a powerful demand engine. He emphasizes that real insights—not polish—win attention, and that the best thought leader isn’t always the CEO but someone with deep expertise and a willingness to teach. The key takeaway? Safe content gets ignored—bold, contrarian thinking creates impact.
Council Guest Post: What If We Over-Rely on Generative AI?
Generative AI (GenAI) is transforming industries and captivating HR professionals with its ability to enhance efficiency, scalability, and innovation—but with great promise comes significant risk. This article explores the pitfalls of over-reliance on GenAI, from data bias and creativity loss to security threats and ethical concerns. It also outlines practical strategies to mitigate these risks, emphasizing the importance of human oversight, ethical guidelines, reskilling, and treating GenAI as a collaborative partner—not a replacement. The goal is to strike a thoughtful balance between innovation and responsibility as we integrate this powerful technology into our organizations.
eightfold Blog: In a Year of Uncertainty, Focus On Upskilling
The Eightfold AI blog article “In a Year of Uncertainty, Focus on Upskilling” highlights the importance of upskilling as a strategic solution to workforce challenges, particularly in unpredictable times. It explores key benefits such as reduced turnover, cost savings, and greater adaptability while acknowledging common obstacles like organizational misalignment and difficulty identifying skills gaps. The article advocates for leveraging AI-driven platforms to personalize learning pathways and optimize upskilling efforts, ensuring businesses and employees remain competitive in a rapidly evolving job market.
In their recent conversation on HRTech Cube, Dylan Teggart and Mark Feffer from 3Sixty Insights discuss the evolving landscape of HR technology for small and medium-sized businesses (SMBs). They explore how AI and modern talent solutions, like those from isolved, are reshaping hiring strategies and streamlining HR processes. The duologue highlights the critical role technology plays in helping SMBs stay competitive in attracting, managing, and retaining talent in a rapidly changing workforce environment.
Recent Podcast:
#HRTechChat: Heidi Barnett on ApplicantPro’s Evolution and Integration with isolved
In this HRTechChat episode, Dylan Teggart speaks with Heidi Barnett of isolved (formerly CEO of ApplicantPro) about recruitment challenges, AI-driven hiring, and how their combined platforms are transforming SMB and mid-market hiring strategies.
HRTechChat: How Yutaka Takagi and isolved Are Solving Hiring & Retention Challenges in QSRs
Discover how isolved’s Yutaka Takagi and 3Sixty Insights’ Geoff Webb unpack the HR challenges facing quick-service restaurants—plus how AI, mobile tools, and automation are transforming QSR workforce management.
GTM Innovators: Reimagining BPO with AI – Innovation and Insights from OneSource CSO Scott Newman
In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional contact center operations—empowering frontline agents, automating coaching and QA processes, and generating the structured data companies need to truly adopt AI. From real-time feedback loops to global scalability, Scott offers actionable insights and hard-won lessons on what it really takes to innovate in one of the most human-centric corners of the business world.
GTM Innovators: Empathy at Scale – Mike Lemire on Customer Success in a Digital World
In this episode of GTM Innovators, Kyle James sits down with Mike Lemire of Harmonic Leadership—musician turned customer success executive—for a wide-ranging conversation on the evolving role of CS in go-to-market strategy. From his early days at Blue Note Records and Yahoo to leadership roles at HubSpot, Toast, and Overjet, Mike shares his unique journey and what it taught him about empathy, value delivery, and scalable success. Tune in as we explore how AI, automation, and persona-driven engagement are shaping modern CS teams—and why human connection still reigns supreme in a digital-first world.
GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso
In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very nature of cross-border collaboration. Tune in as we explore why AI might just be the new Babelfish—and what that means for product marketers, enterprise teams, and the future of global communication.
GTM Innovators: AI + Competitive Intelligence – A Smarter Way to Compete, with Jon White from Crayon
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing call transcripts to tracking digital footprints, Jon walks us through the evolving tech stack for modern competitive enablement—and what’s coming next. Whether you’re in sales, product, or marketing, this is a conversation you won’t want to miss.