We live in economic times where each industry segment can have literally hundreds of companies that could be considered direct competition, all vying for the same business. This increased competition has put significant pressure on businesses to perform like they […]
Why Email Marketing Is Broken, and How to Fix It
Email marketing is broken but still remains a strong communication channel… Most business professionals spend an unprecedented amount of time per day (28% of the week to be exact) chained to their inboxes responding to countless amounts of email! This […]
Leadership and the impact of not doing what you say
Trust and respect are at the core of all truly great leaders. A team that trusts and respects their leader will follow them into any battle and will fight until the bitter end without question or hesitation… When a leader […]
The 10 Reasons Your Sales Team May Be on the Hunt
We recently came across an interesting LinkedIn post questioning how to keep sales team members from leaving an organization… This is an interesting question, as Sales overall tends to have some of the highest turnover rates over any other department […]
Search Engine Optimization – What is it and why is it so important for Small Businesses?
The internet has been around for a while now, and so has Google… Yet, most small businesses have no idea how the internet or Google work, leading to one of the major reasons for business failure in today’s market. There […]
Another Manufacture Rushes to Market and Fails
We continuously talk about how business moves at the speed of light these days and how businesses need to react to the market just as fast, but how fast is too fast? Samsung recently has been receiving criticism for major […]
Picking a Job Based on your Potential Manager is a Huge Mistake
Anyone on LinkedIn most likely has seen an article or two floating around encouraging people to pick a job based on a manager vs the company itself… Let us first start off by saying that any manager absolutely has the […]
The Importance of Having an Online Digital Presence for Local Small Businesses
I was reminded the other day of exactly why it is important to have an online digital presence in this day and age… Even though online and digital mediums have been around for more than 20 years, it seems that […]
Salesforce.com Pushes Businesses to Adopt New Lightning Platform
On December 17th, 2018 Salesforce.com announced a strategic move to shift all accounts to their new Lightning platform on a rolling basis… Salesforce.com’s new Lightning platform actually isn’t all that new as it has been around for a few years […]
The Industry and Technology are Killing the Industry, not Millennials
There is a fundamental shift in consumer-driven businesses that has been emerging over the past few years, and it’s shaking up industries and businesses that once stood as giants for decades. Almost daily, an industry giant is either declaring […]
CRM the Equivalent of a Paperweight in Small Businesses
Let’s first start with a few reasons your team might not be using the system: Lack of Management Use – That’s right: they learned it from watching you. At times, we do see various teams making an honest effort to […]
The Small Business Sales Quota Dilemma
Earlier today, I read “Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?” and found the article itself, and the comments within LinkedIn around the article, a little disturbing. Almost all the points were […]
The Importance of a First and Last Impression in Today’s Economy
Whether you sell million-dollar software implementations or you’re a local restaurant making your debut, first and last impressions matter! Let’s face it: in today’s market, competition is fierce, brand loyalty is down, and consumer attention spans are short, making it […]
The Importance of Interdepartmental Communication in Small Businesses
In today’s environment, businesses move faster than ever. This makes aspects such as simple interdepartmental communication within any organization extremely important—but increasingly overlooked. Things that get missed can be simple items such as an interdepartmental understanding of how new customers […]
Social Media and Online Forums, Hidden Gems of Customer Insight
There are little that essentially go unnoticed… Consumers spend significantly more time online today than they did 10 years ago, and that amount of time is projected to keep rising in the foreseeable future. When online, consumers are spending their […]
What Is Omni-Channel Marketing and Tips for Developing an Omni-Channel Strategy
Omni-Channel Marketing is a new term that has been thrown around increasingly more over the past few years, and it is a strategy that most organizations regardless of industry should develop, as it makes a heck of lot of sense. […]
Digital Document Management for Small Businesses
You would not believe how many small businesses still have no true way of managing their documents besides folders, file cabinets, or saving files directly to their computers. If you are reading this and that is how you currently manage […]
Landmark Case with TripAdvisor, Makes Businesses Think Twice About Reviews
It was announced on Wednesday, September 13th of 2018 that an Italian man would be jailed for nine months for running a business tied to fake TripAdvisor reviews. Reviews, especially for consumer-based businesses, mean everything… and unfortunately there are too […]
Sales Is a Numbers Game, How to Increase Sales Without Increasing Pipeline
Sales is a numbers game, right? In sales, this is something you are constantly told, typically followed by the need to get more opportunities into the pipeline. This roughly translates to the more opportunities that are in the pipeline, the […]
The Fundamental Change in Today’s Buying Process
The way people buy and sell in today’s B2B market segment is significantly different than the way things were done 10+ years ago. Even though it has been that long, both buyers and sellers continue to struggle with the change… […]















