3Sixty Insights Nicholas Biron in this video shares his key takeaways from HR Tech 2025, offering a deep dive into the state of HR technology and the evolving landscape for both end users and vendors.
Over the course of the event, it became clear that HR tech vendors are making revolutionary investments where solutions today are light years ahead of where they were just five years ago. For practitioners who haven’t evaluated new software recently, these innovations can be transformative, enabling organizations to solve complex workforce challenges, improve efficiency, and drive meaningful business outcomes.
At the same time, Nick highlights a critical challenge: while the innovations are groundbreaking, much of the messaging coming from vendors is strikingly similar. Buzzwords like “agentic AI” and “human-in-the-loop” dominate announcements, making it difficult for buyers to differentiate between platforms. Features and functionality alone are not enough; the market is flooded with similar messaging, which can obscure true value and innovation.
Nick offers actionable recommendations for vendors:
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Clearly articulate how your solution is different from competitors—not just in terms of being first or innovative, but in ways that impact customers.
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Focus on the problems your solution solves, rather than just listing features. Buyers want answers to real-world challenges, such as navigating organizational change, scaling teams, or achieving executive buy-in for technology investments.
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Help buyers, especially internal champions, understand how to secure executive approval, including CFO, IT, and compliance stakeholders, to ensure successful deployment and adoption.
Drawing parallels to his experience at HubSpot, Nick emphasizes that the most successful vendors combine innovation with education, delivering content and messaging that helps buyers learn, engage, and act—beyond just understanding features.