Crayon Blog: A Smarter Way to Compete – How AI Is Reinventing Competitive Intelligence

Posted on May 8, 2025May 7, 2025 by 3Sixty Insights Editorial Team and Kyle James

In a world where two thirds of sales opportunities are competitive—and those opportunities close at 5x the rate of non-competitive ones—competitive intelligence (CI) is a necessity. Yet most companies aren’t just underperforming—they’re flying blind. That’s why Crayon’s Jon White, SVP of Product, joined 3Sixty Insights’ GTM Innovators podcast to talk with Kyle James about how AI is changing the CI game forever. This post breaks down Jon’s key takeaways and what your team can do to compete smarter, faster, and with more impact. Why Competitive Enablement Is Broken (And How AI Can Help Fix It) Competitive intelligence used to be a manual grind: scanning websites, collecting review site quotes, reading press releases, and trying to translate all that noise into something useful for your reps. This is the […]

Turning the Competitive Tide: How AI Empowers GTM Teams to Win

Posted on April 9, 2025April 9, 2025 by Kyle James

In today’s hyper-competitive B2B landscape, knowing your competition isn’t a nice-to-have—it’s a matter of survival. But ask any go-to-market leader and they’ll tell you: enabling your sales team to confidently compete is an uphill battle. The traditional approach to competitive intelligence (CI) is time-consuming, inconsistent, and often fails to keep up with the pace of change. In a recent episode of the GTM Innovators podcast, I sat down with Jon White, SVP of Product at Crayon, to dig into how AI is flipping this dynamic—and empowering sales, product, and marketing teams to operate with a new level of speed and confidence. Here are three major areas where AI is becoming a game-changer in competitive intelligence: 1. Arming Sales Teams in Real-Time with AI-Powered Enablement Sales […]

GTM Innovators: AI + Competitive Intelligence – A Smarter Way to Compete, with Jon White from Crayon

Posted on April 7, 2025April 7, 2025 by Kyle James

In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing call transcripts to tracking digital footprints, Jon walks us through the evolving tech stack for modern competitive enablement—and what’s coming next. Whether you’re in sales, product, or marketing, this is a conversation you won’t want to miss. Jon’s Recent LinkedIn Post Referenced in the Show Referenced GTM in the AI ERA Webinar Subscript to GMT Innovators Series on […]

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