B2B buyers today are nearly 70% through their purchase journey before engaging a seller, and more than 80% of the time, they’ve already chosen their preferred vendor when they do. This is not a fluke; it’s a global pattern validated across regions and industries. According to 6sense’s 2024 Buyer Experience Study, buyers initiate contact in 83% of cases, and the majority of those conversations begin with the vendor they ultimately choose.
In this environment, traditional lead-generation and sales tactics struggle to keep pace. Revenue teams need earlier insight, better prioritization, and tools that can meet buyers where they already are in their journey.
We’re witnessing what could be described as a “great awakening” in revenue technology. After a decade of collecting and categorizing trillions of data points with machine learning, the emergence of large language models (LLMs) has opened a new frontier. Companies can now interact with and activate their data in real time, using natural language and dynamic logic. What was once locked behind dashboards and static reports is now conversational, flexible, and deeply actionable.
Few companies are as well-positioned for this moment as 6sense.
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