How OroCommerce is helping B2B organizations modernize workflows, consolidate tech stacks, and redefine what it means to sell online
“So if I’m engaged in a CPQ process via email or
a quick chat, and I send over a quote, is that eCommerce? I don’t know. Does it matter? Not really.”
— Aaron Sheehan, Head of Product Marketing & Strategic Partnerships, OroCommerce
This deceptively simple question gets right to the heart of what’s changing in enterprise commerce today. In B2B, eCommerce isn’t just about clicking “Add to Cart” on a website. It’s about enabling commerce wherever it happens, whether that’s a rep typing into a quote tool, a buyer sending a purchase order by email, or a distributor logging into a branded portal from their phone.
For OroCommerce, and the manufacturers, distributors, and wholesalers it serves, eCommerce is less a channel and more a connective layer, a unifying digital surface where sales teams, back-office staff, and customers can interact in real time across thousands (or even millions) of SKUs. It’s a far cry from the flashy, consumer-driven tools that dominate the conversation.
And that’s exactly the point.
Download the Full Solutions Spotlight: