In this episode of GTM Innovators, host Kyle James sits down with John Baldino, President of Humareso and co-host of the But First Coffee Podcast, for a candid conversation on the future of AI in the workplace. This discussion explores […]
#HRTechChat: Heidi Barnett on ApplicantPro’s Evolution and Integration with isolved
As workforce expectations evolve and hiring challenges mount, the need for seamless, scalable recruitment strategies has never been more critical—especially in industries where speed and simplicity make or break business outcomes. In this episode of #HRTechChat, 3Sixty Insights’ Dylan Teggart […]
GTM Innovators: Reimagining BPO with AI – Innovation and Insights from OneSource CSO Scott Newman
In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional […]
Empathy at Scale: Why Customer Success Must Be the Heart of Your GTM Strategy
Featuring insights from GTM Innovators guest Mike Lemire In today’s fast-paced, tech-powered go-to-market landscape, it’s easy to forget that behind every KPI and automation flow is a real person trying to solve a real problem. But for Mike Lemire—CEO & […]
GTM Innovators: Empathy at Scale – Mike Lemire on Customer Success in a Digital World
In this episode of GTM Innovators, Kyle James sits down with Mike Lemire of Harmonic Leadership—musician turned customer success executive—for a wide-ranging conversation on the evolving role of CS in go-to-market strategy. From his early days at Blue Note Records […]
From Afterthought to Strategic Superpower: AI’s Expanding Role in Translation and GTM
For decades, translation has been treated like a checkbox—an afterthought at the tail end of a marketing campaign or product rollout. But thanks to the rise of AI-powered platforms like Smartcat, that mindset is shifting dramatically. In a recent episode […]
GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso
In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering […]
Turning the Competitive Tide: How AI Empowers GTM Teams to Win
In today’s hyper-competitive B2B landscape, knowing your competition isn’t a nice-to-have—it’s a matter of survival. But ask any go-to-market leader and they’ll tell you: enabling your sales team to confidently compete is an uphill battle. The traditional approach to competitive […]
GTM Innovators: AI + Competitive Intelligence – A Smarter Way to Compete, with Jon White from Crayon
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond […]
Why Playing It Safe Is Hurting Your GTM Strategy
There’s a quiet revolution happening in B2B go-to-market strategy, and it doesn’t involve flashy tools or cold outreach hacks. It’s founder-led growth—driven by real people with strong points of view who are willing to step into the spotlight. In our […]
Analyst Insight: The Power of Data Freedom – How Act-On is Redefining Marketing Automation
In today’s fast-moving digital landscape, businesses need marketing automation solutions that enhance—not restrict—their ability to innovate. Too often, organizations find themselves trapped in rigid marketing ecosystems, where switching costs, limited integrations, and outdated architectures prevent agility. Act-On has taken a […]
GTM Innovators: Why Thought Leaders Win – Finn Thormeier on Content, Clarity, and Controversy
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from […]
GTM Innovators: Rethinking B2B Partnerships: Jenn Steele’s Approach to Modern GTM
In this episode of GTM Innovators, we sit down with Jenn Steele, founder and CEO of SoundGTM, to explore how B2B partnerships are evolving as a powerful growth strategy. Jenn shares her journey from IT leadership to marketing powerhouse—spanning roles […]
Ditching Buyer Personas: Why AI-Powered Hyper-Personalization Puts Content Back on the Throne
For years, go-to-market (GTM) teams have relied on buyer personas to shape their sales and marketing strategies. But let’s be honest—these generic customer profiles often miss the mark, forcing marketers to make assumptions about their audience instead of engaging with […]
GTM Innovators: Ditching Buyer Personas – Mastering Hyper-Personalization in Modern GTM
In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing. From […]
The Missing Middle: The Critical Gap in Your GTM Strategy (And How to Fix It)
Most B2B companies focus their go-to-market (GTM) strategies on two key areas—driving awareness at the top of the funnel and closing deals at the bottom. But what about everything in between? There’s a massive gap in the middle of the […]
GTM Innovators: Unlocking GTM Success – AI, Behavioral Science & Demand Gen with Sheri Otto
In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses […]
The Disruption of Demand Generation: How AI is Changing the Game
Demand generation as we know it is undergoing a seismic shift. The tried-and-true playbooks that marketers have relied on for years are rapidly becoming obsolete, giving way to AI-driven strategies that are redefining how companies attract, engage, and convert customers. […]
GTM Innovators: The Future of Demand Gen – AI, Data, and Personalization with Prashant Kaw
Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting […]
#HRTechChat: Workplace Transformation & HR Leadership with Kathy Claytor
As companies navigate hybrid work models and return-to-office (RTO) strategies, HR leaders are pivotal in shaping workplace culture and ensuring a seamless transition. 3Sixty Insight’s Dylan Teggart sits down with Kathy Claytor, Chief Human Resources Officer at Delta Dental and […]