Podcast

HRTechChat: How Yutaka Takagi and isolved Are Solving Hiring & Retention Challenges in QSRs

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As quick-service restaurants (QSRs) continue to adapt in a post-pandemic world, the challenges of managing a dynamic, high-turnover workforce have never been more complex. In this episode of HRTechChat, 3Sixty Insights’ Geoff Webb sits down with Yutaka Takagi, Principal Product Evangelist at isolved, to explore the fast-paced world of QSRs and how human capital management technology is playing a pivotal role in workforce transformation. With deep insight into the daily realities of QSR operators and managers, Yutaka shares how evolving employee expectations—especially among Gen Z—are reshaping hiring, scheduling, and engagement strategies. He explains how the speed and fluidity of the QSR environment demand not only flexible tools but also a shift in how organizations think about HR: from back-office admin to real-time frontline support. From […]

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GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

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In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very nature of cross-border collaboration. Tune in as we explore why AI might just be the new Babelfish—and what that means for product marketers, enterprise teams, and the future of global communication. Subscript to GMT Innovators Series on the following platforms: SoundCloud: https://soundcloud.com/research-859405782 YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4 iHeartReadio: https://iheart.com/podcast/258127960/ Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038 iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579 Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators Transcript: Kyle James 00:00 Kyle, hello, hello. Hello, […]

GTM Innovators: AI + Competitive Intelligence – A Smarter Way to Compete, with Jon White from Crayon

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In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing call transcripts to tracking digital footprints, Jon walks us through the evolving tech stack for modern competitive enablement—and what’s coming next. Whether you’re in sales, product, or marketing, this is a conversation you won’t want to miss. Jon’s Recent LinkedIn Post Referenced in the Show Referenced GTM in the AI ERA Webinar Subscript to GMT Innovators Series on […]

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GTM Innovators: Why Thought Leaders Win – Finn Thormeier on Content, Clarity, and Controversy

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In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you’re leading a GTM motion and want your voice to cut through, this episode is your playbook. Finn’s Top 100 Target Accounts Playbook Subscript to GMT Innovators Series on the following platforms: SoundCloud: https://soundcloud.com/research-859405782 YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4 iHeartReadio: https://iheart.com/podcast/258127960/ Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038 iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579 Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators Transcript: Kyle James 00:00 Kyle, welcome to another episode of GTM Innovators by 3Sixty Insights. I’m your host, Kyle James, and […]

GTM Innovators: Ditching Buyer Personas – Mastering Hyper-Personalization in Modern GTM

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In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing. From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and how organizations can embrace hyper-personalization for more meaningful engagement. Tune in for a deep dive on leveraging real-time data, refining your content strategy, and empowering teams across sales, marketing, and customer success to create truly individualized experiences. Subscript to GMT Innovators Series on the following platforms: SoundCloud: https://soundcloud.com/research-859405782 YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4 iHeartReadio: https://iheart.com/podcast/258127960/ Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038 iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579 Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators Transcript: Kyle James […]

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Guest Podcast: 3Sixty Insights’ Dylan Teggart on How to Evaluate AI

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Mark’s guest is 3Sixty Insights’ Dylan Teggart. As you’d expect, as an analyst Dylan tracks a lot of vendors and talks to a lot of customers about their use of AI and technology, specifically in HR. They are going to talk about how non-technology people can approach AI, educate themselves about it, and guide it through the purchasing process. And more, on this edition of PeopleTech. Listen to the full podcast here: 3Sixty Insights’ Dylan Teggart on How to Evaluate AI

GTM Innovators: Unlocking GTM Success – AI, Behavioral Science & Demand Gen with Sheri Otto

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In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies. As businesses struggle to connect content to revenue, Sheri shares her expert insights on how AI can go beyond just content creation to drive real engagement, improve segmentation, and optimize the customer journey. From identifying high-intent buyers to leveraging AI for strategic decision-making, this conversation is packed with actionable takeaways for marketers, sales teams, and product leaders looking to elevate their GTM motions. Tune in to discover how AI is reshaping demand generation and why the best-performing companies are embracing it as a strategic growth partner—not just […]

#HRTechChat: The Evolving Role of Brokers in HCM with Andrea Dumont of isolved

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As the role of brokers continues to evolve, they are no longer just insurance providers but strategic advisors helping businesses navigate workforce complexities. 3Sixty Insights’ Geoff Webb sits down with Andrea Dumont, Vice President Channel Marketing at isolved, to discuss how brokers are adapting to meet the changing needs of HR and HCM. With over 20 years of experience in the industry, Andrea shares insights into how brokers are expanding their service offerings, leveraging technology, and strengthening client relationships to provide greater value. She explores the increasing reliance on brokers for strategic business advice, the impact of compliance challenges, and how HR technology plays a central role in delivering long-term success. How are brokers differentiating themselves in a crowded market? What role does trust and […]

GTM Innovators: Building Smarter with AI – Tim Macchi on Automation, Research & Product Strategy

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In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products. From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce inefficiencies, and unlock new growth opportunities. Whether you’re a product leader, marketer, or innovator looking to stay ahead of the AI revolution, this conversation is packed with insights you won’t want to miss! Subscript to GMT Innovators Series on the following platforms: SoundCloud: https://soundcloud.com/research-859405782 YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4 iHeartReadio: https://iheart.com/podcast/258127960/ Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038 iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579 Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators Transcript: Kyle James […]

GTM Innovators: The Future of Demand Gen – AI, Data, and Personalization with Prashant Kaw

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Demand generation is undergoing a major transformation, and AI is at the center of it all. In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world. Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing. Subscript to GMT Innovators Series on the following platforms: SoundCloud: https://soundcloud.com/research-859405782 YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4 iHeartReadio: https://iheart.com/podcast/258127960/ Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038 iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579 Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators Transcript: Kyle James 00:00 Welcome to another episode of GTM Innovators by 3Sixty Insights. I’m your host. […]

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AI in Customer Success: Insights from Mike Redbord

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On the recent episode of GTM Innovators, I sat down with Mike Redbord to dive deep into the intersection of AI and customer success. We covered a lot of ground, but two subjects stood out: the shift toward simple, app-like AI interfaces and the evolving role of customer success professionals in an AI-driven world. Here’s a closer look at these transformative ideas.  The Shift Towards Simple, App-Like AI Interfaces  In a landscape where advanced AI capabilities seem to grab the headlines, Mike highlighted an interesting trend: the most effective AI tools are often the simplest. These tools mimic traditional web apps with dropdowns and straightforward outputs, making them highly approachable for users who may not be technically inclined.  This simplicity is crucial in customer success, […]

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Guest Podcast: Analyst Geoff Webb on DeepSeek and the Business of AI

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What is DeepSink going to do to the AI business? That’s what Mark be talking about today with his guest, Geoff Webb. He’s a contributing analyst with 3Sixty Insights, and has a long history as an executive and strategist in the world of HCM tech. To date, most of the discussion on AI has focused on capability. DeepSink looks like it’s going to shift a big part of the conversation to business and budgets. That’s what they will get into, on this edition of PeopleTech. Listen to the full podcast here: Analyst Geoff Webb on DeepSeek and the Business of AI

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Recruiting Future Podcast: Aligning HR With Business Strategy

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In this disruptive time, HR and Talent Acquisition must be perfectly aligned with organizations’ business strategies. However, recent research from Eightfold AI and 3Sixty Insights highlights a significant misalignment between the two. This misalignment creates challenges that impact everything from hiring to employee satisfaction and ultimately negatively impact long-term organizational success. So, why is this misalignment happening, and what can HR leaders do to address it? Could AI help bridge the gap and drive better outcomes for both HR and the wider business? Matt’s guest this week is Teresa Wykes, Senior Director of Talent-Centered Transformation at Eightfold AI. Teresa shares valuable insights from the research, and we explore some of the root causes of the misalignment and assess potential solutions to the problem. In the interview, they […]

#HRTechChat: Four Harsh Truths and Finding Your Brilliance

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Welcome to Podcast 6 of The Five Talents that Really Matter. Over the last 5 podcasts, I have wondered — “What happens if you do not possess the talents that really matter?” It goes without saying that there are people in leadership positions today that do not possess those talents. So, we arrive at the Four harsh Truths: Not everyone is or can be a leader. If you go into any organization, you can quickly see those that are leaders versus those in leadership positions that do not have the natural talents to effectively lead. In earlier podcasts, we talked about the fact that talents are innate. They are consistent over time and resistant to change. They are pervasive—present in our daily work and personal […]

#HRTechChat: Looking at the Talents of Harnessing Energy, Exerting Pressure, and Increasing Connectivity

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In this podcast, our authors, Barry Conchie and Sarah Dalton, take us through the last three Talents in this series. Our conversation is organic moving between Harnessing Energy, Exerting Pressure, and Increasing Connectivity. Here are high level ideas around these talents: Harnessing Energy: Every organization needs energy to function. Leaders need energy to power themselves, as well as power others. The authors offer a great metaphor, that of being the manager of a power plant. Without energy, things do not get done. Energy drives performance and commitment. People are drawn to high energy organizations and high energy leaders. Exerting Pressure: What I love about this discussion in the book is that we learn the nuance of how inspiring others to action and effective influencing helps […]

#HRTechChat: Mastering Leadership through Setting Direction and Controlling Traffic

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Welcome to the fourth podcast in The Five Talents that Really Matter series.  In this podcast we begin to introduce the five talents, beginning with Setting Direction and Controlling Traffic.   There is a familiar phrase: “If you don’t know where you are going, you’ll probably end up somewhere else.”  While setting direction is where all great strategies begin, in our conversation with Barry Conchie and Sarah Dalton, the authors of The Five Talents, we learn that it might be one of the rarest talents. Successfully setting direction requires: The destination has to be a place worth going to—a destination where people want to come along. Getting people to come along is not just a matter of telling people your direction, you have to engage them—it […]