In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing […]
Introducing GTM Innovators: A New Podcast by 3Sixty Insights
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge […]
Introducing Our 2025 Go-To-Market Research Agenda
In the ever-evolving world of B2B SaaS, organizations face both exciting opportunities and daunting challenges. With over 14,000 software vendors offering tools designed to empower go-to-market (GTM) teams, it’s more critical than ever to understand which strategies, tools, and processes […]
Aligning Solutions with Needs: A Comprehensive Guide to Customer Needs Assessment in B2B SaaS
In our previous posts, we delved into the first two pillars of market research for B2B SaaS companies: Industry Analysis and Competitive Analysis. We explored how understanding the broader market landscape and analyzing competitors can help shape your strategic direction. […]
The Lemon Juice Bandits and the Insights of the Dunning-Kruger Effect
On January 6th, 1995, MacArthur Wheeler and Clifton Earl Johnson pulled off two bank heists in greater Pittsburgh. The twist? They made no attempt to disguise themselves. Instead, they covered their faces in lemon juice, convinced that it would make […]
Outmaneuvering the Competition: A Deep Dive into Competitive Analysis for B2B SaaS
In our previous post, we explored the importance of Industry Analysis as the foundational step in market research for B2B SaaS companies. We discussed how understanding the broader market landscape sets the stage for informed strategic decisions. We also introduced […]
Overcoming Disagreements: Embracing the DARE Decision-Making Framework
Disagreements are an inevitable part of any collaborative effort, especially in the business world. It’s perfectly acceptable—even healthy—to disagree. Without differing opinions, innovation and discovery would stall. However, it’s crucial that these disagreements are handled with respect. Being disrespectful, rude, […]
Navigating the B2B SaaS Landscape: A Comprehensive Guide to Industry Analysis
In our previous post, we highlighted the critical role of market research in transforming your B2B SaaS mission into a successful product. We introduced the three foundational pillars of market research—Industry Analysis, Competitive Analysis, and Customer Needs Assessment—and discussed how […]
Bridging Vision and Execution: The Critical Role of Market Research in B2B SaaS Go-To-Market Planning
In the dynamic world of B2B SaaS, transforming a visionary mission statement into a successful product requires a strategic roadmap. This journey begins with comprehensive market research, a process that not only validates your vision but also systematically builds the […]
Five Steps to Running Efficient and Effective Meetings
Let’s face it—most of us dread meetings. We’ve all sat through sessions that felt like a waste of time, leaving us wondering how to reclaim those lost minutes or hours. But what if meetings could be transformed from necessary evils […]
Starting with ‘Why’: Building a Successful B2B SaaS Go-to-Market Strategy
In the competitive world of B2B SaaS, understanding the core reason why your product exists is more than a philosophical exercise—it’s a strategic imperative. While features and functionalities are important, they are merely tools to fulfill a deeper mission. Starting […]
Reliability: The Underrated Trait That Outperforms Exceptionalism
So, let’s talk about reliability and why I believe it’s one of the most underrated traits out there. The beauty of reliability is that it’s free—it doesn’t cost you anything. It doesn’t require talent or luck. You don’t need to […]
One Year Later: 10 Product Launch Lessons from Baldur’s Gate 3
Just over a year ago, Baldur’s Gate 3 (BG3) was released, making a monumental impact on an industry that has grown to unprecedented heights. As a huge fan of the series and this game, I wanted to reflect a little […]
The Value of Being a Well-Rounded Person in the Age of AI
In a world where AI handles specialization, being well-rounded with creativity, adaptability, and interdisciplinary knowledge is more valuable than ever. Prefer to watch/listen than read? 2024-09-20 – The Importance of Being Well Rounded In The Age of AI.mp4 Since the […]
