Desiree Goldey

Director of Marketing

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Desiree Goldey is a powerhouse in branding, marketing, and talent strategy with over 25 years of cross-industry experience spanning sales, hospitality, marketing, and recruiting. As Director of Marketing for ZRG’s Embedded Recruiting and Interim Solutions divisions, she leads bold campaigns and brand strategies that help companies stand out in crowded markets and attract top-tier talent. She's also the co-host of the Talentless podcast, where she brings brilliant, unfiltered commentary on the real issues facing today’s workforce. Desiree is known for her ability to cut through corporate noise, clarify brand identity, and craft content that drives action, not just impressions. Her approach is equal parts strategic and human, rooted in storytelling that connects and branding that converts. Named a 2024 TOP HR Innovator by Pillar, Desiree is a sought-after speaker who challenges audiences to think differently, lead intentionally, and market with meaning. She doesn’t do fluff; she delivers results.

Anatomy of a Decision: How ZRG Partners Turned to Sprout Social to Power Brand Amplification from Within

Posted on August 12, 2025August 12, 2025 by Desiree Goldey

Overview As ZRG Partners expanded from a boutique search firm to a global talent advisory powerhouse with 600+ employees, its rapid growth outpaced brand recognition. Private equity backers challenged leadership with a clear question: What are you doing for marketing? The answer was a complete go-to-market transformation—anchored by employee advocacy through Sprout Social. By empowering its people to tell the ZRG story, the firm turned marketing into a true growth catalyst, driving measurable gains in website traffic, employee engagement, and brand awareness. Key Takeaways From Sales-Driven to Brand-Driven: Transitioned from a purely sales-led growth model to a coordinated GTM engine. People, Process, Platform: Hired strategic marketing leaders, implemented new tech (Salesforce Marketing Cloud, BrightEdge, Jasper AI), and embedded advocacy into culture. Sprout Social Advantage: Chosen […]