Alan Gold
Contributing Author

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Partner, Revenue Growth Practice, TechCxO Alan Gold is a SaaS software and tech industry go-to-market, strategy and product executive with an exceptional track record of delivering growth and profitability. He is engaged by C-suite and senior executives, investors and boards in early-stage, growth and established technology companies to accelerate growth, improve market positioning and differentiation, and create high-performing teams. Alan’s extensive B2B go-to-market experience is global, spanning the U.S. and Canada, Europe, and AsiaPac. He has been both a successful executive and trusted advisor with a wide range of venture-funded, private, and public software and technology companies with SaaS applications, healthcare, expense management, supply chain and logistics software, as well as AI-driven applications. Throughout his distinguished corporate career, Alan has been deeply involved in bringing numerous leading-edge technologies to market, most of which are integral to our work and personal lives today. He has been a Strategic Advisor and Fractional Executive to leading companies, including Johnson & Johnson, Merck Pharmaceutical, Accur8 Software, and Newmine, where he successfully drove senior leadership-directed projects and helped align sales and marketing efforts, refine go-to-market strategies, and expand market opportunities. His strategic consulting expertise has been sought by various VC-funded AI software application providers.
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Council Guest Post: When Early-Stage Companies Should Actually Use AI (It’s Rarer Than You Think)

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Last week, I wrote about the AI feature trap—how early-stage companies add AI to their products not because users need it, but because it sounds sophisticated. The farm implement metaphor from the Shelburne Museum struck a nerve: too many companies are picking up impressive-looking tools without understanding what problems they actually solve. But based on some emails I got (such language!), I feel compelled to make this statement: if you are building a native AI application, then you are not the companies I am talking about! AI is its own thing and there are myriad applications than should and are being built to take advantage of the incredible promise that AI represents.  I was referring to companies who are seeking to add AI to existing […]

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Council Guest Post: The Workplace AI Trap – When “Productivity Tools” Actually Make Work Harder

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Remember those mysterious farm implements from the Shelburne Museum I wrote about last week AI Is Not Always the Answer? Tools that clearly served important purposes in their time, but whose actual utility has been lost? That same disconnect between sophistication and usefulness is playing across the country as companies rush to deploy workplace AI. “We need to leverage AI to boost productivity,” executives announce, like archaeologists picking up an ancient tool and declaring it must be valuable because it looks complex. They’re so focused on having cutting-edge technology that they forget the most fundamental question every organization should ask: “Will this actually help our people do their jobs better?” With workplace AI spending projected to reach $79 billion by 2025, companies feel pressure to […]

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Council Guest Post: AI Is Not Always the Answer

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That’s Cool! What is it? (The AI Feature Trap That Can Kill Early-Stage Companies) One of my favorite places to go is the Shelburne Museum in Vermont. Walk into one of the buildings on the expansive grounds and you’ll find yourself staring at a collection of mysterious farm implements. Interesting, well-crafted tools that clearly served important purposes—but nobody alive remembers what those purposes were. Curators can guess based on the materials and construction, but the actual utility? Lost to time. While there’s a pretty long leap from the bucolic scenery of rural Vermont to artificial intelligence, the notion of unclear use is exactly how many early-stage companies are approaching AI features today. “We need AI in our product to stay competitive,” they announce, like archaeologists […]

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Council Guest Post: The Nine Women Syndrome – Navigating the Pitfalls of Corporate Impatience

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In the never-satisfied world of business, the pressure to deliver immediate results is a constant companion. From boardrooms to product launches, the mantra “Move fast even if you break things” has become a rallying cry for companies eager to disrupt markets and achieve rapid growth. However, this intense focus on speed, often fueled by the demands of investors like venture capital and private equity firms, can lead to a phenomenon known as the “Nine Women Syndrome,” where the desire for quick wins overshadows the importance of sustainable, long-term strategies. Just as nine women can’t make a baby in a month, rushing critical business initiatives can lead to suboptimal outcomes. When impatience takes hold, companies may be tempted to cut corners, skip crucial steps, and make […]

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Council Guest Post: Agile Beyond Software – Transforming Marketing and Other Business Functions

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In the B2B world, companies are constantly seeking ways to improve efficiency, adaptability, and customer-centricity. Agile methodology, which originated in software development, has proven to be a powerful framework for achieving these goals. But what if the benefits of Agile could be harnessed beyond the realm of software? I’ve had very strong results applying Agile principles to other business functions, particularly marketing, and I’d like to share my thoughts in this article. At its core, Agile is a set of principles and practices that emphasize iterative development, collaboration, flexibility, and customer focus. These principles have revolutionized the way software is developed, enabling teams to deliver high-quality products faster and more efficiently. In the past, a software project was, for lack of a better description, like […]

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Guest Council Post: The Death of Expertise and Why It Matters for Successful Business Growth

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I am currently reading Tom Nichol’s above titled book, and finding it fascinating, enlightening, and even a bit depressing. It’s a great read and I highly recommend it.  To (poorly) summarize his premise: given society’s incredible access to information, often unvetted, usually without context, and frequently just plain wrong, we’re creating an environment where opinion is conflated with fact and everyone feels empowered to speak with authority on the most arcane, complex or nuanced of topics. The book has been attacked as a defense of elitism, but that line of reasoning is the very point of the book! There are people who know more than any of the rest of us do about at least something, and sometimes, many things. To ignore that is to […]