Charles is a marketing leader with nearly 20 years of experience at the intersection of HR strategy, total rewards, and technology. He brings a rare blend of go-to-market and people-leadership experience, having built and scaled marketing functions across both B2B and B2B2C models—translating complex HR and benefits offerings into clear value for the CHROs, total rewards leaders, and benefits teams who buy and champion them. Throughout his career, the consistent throughline has been advising corporate HR leaders on strategy, total rewards, and employee experience. Prior to Pave, Charles advised CHROs and other senior HR leaders at CEB (now Gartner's HR Practice), where he developed a deep understanding of the strategic priorities and operating realities facing people leaders. He went on to support benefits research initiatives at Scoop Technologies before leading SoFi's employee benefits business, SoFi at Work, where he owned the go-to-market strategy and growth for B2B and B2B2C business units. Across these roles, he has paired GTM rigor with the leadership experience of building teams and partnering cross-functionally to bring products to market. A passionate advocate for talent innovation, Charles is known for championing data-driven HR solutions and for helping organizations rethink how total rewards and employee experience drive business outcomes.