Ann is a Global Event & Experience Strategist with more than 15 years of experience helping organizations leverage events, content, and partnerships to drive measurable business outcomes. She has led global virtual, hybrid, and in-person event portfolios across North America, EMEA, and APAC, delivering programs for highly regulated industries including healthcare, life sciences, biotechnology, medical device, pharmaceutical, and enterprise SaaS. Ann has overseen annual global event schedules of 60–100 programs, managing budgets exceeding $500K and generating $3.5M–$5M in marketing-qualified pipeline annually. She partners closely with C-suite executives, sales leadership, and strategic partners to align event strategy with revenue goals, thought leadership, and long-term brand growth. Her experience spans large-scale user conferences, executive forums, and complex multi-stakeholder programs. Through her consulting practice, Principal, Barran Associates, Ann advises organizations on event strategy, experience design, and execution excellence—helping teams translate business objectives into impactful, results-driven experiences. Ann holds a BA (Hons) in Business and Marketing from the University of Plymouth (UK) and a Diploma in Marketing from the Chartered Institute of Marketing. She actively pursues ongoing professional development, including advanced coursework in AI-driven marketing, Salesforce, and emerging event technologies, to remain current with evolving platforms and innovation.