Many careers pages today seem to carry a badge: “Great Place To Work Certified.” But to the job market, what does it typically signal, and where does it fall short?
As an analyst engaging with HR leaders, employees, and HR tech vendors, it seems like Great Place To Work certification is seen less as the sole indicator of a “good company” and more as part of a body of evidence that includes retention statistics, internal mobility metrics, cultural trends, and employee feedback initiatives.
Taking a Closer Look
Great Place To Work (GPTW) is a workplace culture consultancy that has spent over 30 years researching employee experience and positioning itself as a global authority on workplace culture.
GPTW says more than 10,000 companies across 60 countries apply for certification each year. Certification primarily relies on GPTW’s Trust Index survey, which includes 60 carefully crafted statements and questions, with responses rated on a five-point scale and then aggregated into a Trust Index score.
The survey evaluates a company across five key elements of a “high-trust” culture: credibility, respect, fairness, pride, and camaraderie. Achieving certification means securing a Trust Index score of 64.5% or higher, indicating that roughly 7 out of 10 employees report a positive workplace experience.
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