Rebrand, Rebuild, Realign: An Enterprise Software Provider’s Journey to a Modern GTM Stack
An Anatomy of a Decision from 3Sixty Insights
What happens when IT and business reimagine growth—together?
In this exclusive Anatomy of a Decision, discover how a $2B enterprise software provider undertook a sweeping transformation of its go-to-market (GTM) operations to fuel an ambitious growth strategy. From rebranding to restructuring, the company aligned IT, Sales, and Marketing to build a modern, integrated, and insight-driven GTM stack—with powerful results.
Learn how executive alignment, a best-of-breed tech strategy, and a focus on usability helped the company:
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Replace outdated systems with tools like Outreach, Demandbase, and Gong
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Drive cross-functional collaboration and seller adoption
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Retire redundant platforms and reduce MarTech overhead
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Operationalize insights to scale revenue generation
Download the full report to explore:
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Why Salesforce Engage and Terminus were replaced
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How Gong evolved from call recorder to intelligence engine
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What made the “IT Innovation Showcase” a cultural turning point
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The blueprint for driving sustainable GTM alignment and growth
Whether you’re a CMO, CRO, or IT leader navigating GTM modernization, this case study offers a real-world playbook grounded in purpose, alignment, and transformation.
Download Now and get the full story.