Target Uses Local Retail Stores as Virtual Warehouse

Over the past few years, Target has become increasingly more innovative to compete against other local brick and mortar stores and Amazon alike… As an example, back in December, they announced a new mobile payments system called “Wallet” that allows customers to quickly pay for items via the mobile application, skipping lines and speeding up the checkout process. Yesterday, Target announced Restock, a nationwide next-day delivery service targeted directly at Amazon Prime Pantry—this is pretty interesting, but not innovative in itself (more of a copycat). What is innovative is that they are essentially using their local stores as a warehouse, and choosing to ship items directly from the store vs. a main warehouse… This method should allow for faster and more cost-effective shipping to consumers, along with taking […]

Continue reading