The lifecycle of a customer: why is it important to track? Ultimately it’s because the customer lifecycle directly links to increased sales velocity and higher client retention. Pareto’s Law, if you’re not familiar with it; is the rule of 80/20. Eighty percent of your business comes from 20% of your customer base. When you can begin to understand how such a relatively small percentage of your customer base drives the majority of your revenue, you can then start to understand how to better extract value from the reminding customer base. The key to tracking the lifecycle of your customer is a proper web analytics tool that has the ability, not only to track what people are looking at on your website, but also to track […]